LegalZoom LLC Review 2023

Is It the Best LLC Service?

Businessman smiling and pointing at LegalZoom logo next to 3.6 star rating.

Excited to start your business, but unsure where to begin? You may want to consider hiring a professional LLC service provider to help simplify the process.

We spent hours researching business formation services such as LegalZoom. We’ll go over the details of the company’s online legal services, LLC formation packages, pricing, features, and customer reviews to help you decide whether it’s a good fit for you.

Also recommended: Check out our review of the best LLC services to find LegalZoom alternatives that will save you time and money.

Recommended Step Before Using LegalZoom to Form an LLC

It’s important to name your LLC before going through the business formation process with a professional service. TRUiC’s Free LLC Name Generator will help you to do the following:

  •  Find the perfect name for your new LLC.
  • Conduct a name search to make sure your desired LLC name is available.
  • Help secure a domain name for your company.

LegalZoom Pros and Cons

Pros of LegalZoom

  • With LegalZoom, you don’t need any legal training or even much computer savvy -- they’ll take care of pretty much everything on your behalf.
  • If you need legal services past LLC formation, LegalZoom offers plans with tax advice, attorney help, and access to legal forms.
  • You can expect quick turnaround times in terms of filing and receiving your documents. (Note: LegalZoom isn’t the fastest filing service on the market, but they’re impressively efficient considering their size.)
  • While they’re not the lowest in the industry, LegalZoom’s price-points are competitive -- and less expensive than working with a business attorney.

Cons of LegalZoom

  • LegalZoom charges $50 more than other providers, like Northwest Registered Agent — a business formation service that will start your LLC for $29 rather than $79.
  • In online LegalZoom reviews, many users have complained about billing issues. In order to avoid any headaches, we advise you to pay close attention during the checkout process.
  • Since LegalZoom is such a large company, their customer support can get pretty backed up at times.

LegalZoom LLC Alternative

Northwest Registered Agent is one of the best services to choose if you're forming a business on a budget but are still looking for all the essential features. Read Review

Northwest ($29 + state fees)

LegalZoom LLC Pricing & Features

LegalZoom offers three LLC formation packages: Economy, Standard and Express Gold. Take a look at the screenshot below:

LegalZoom LLC Review

Economy = $79 + State Fee

What It Includes: The Economy package basically offers the minimum set of features you need in order to form an LLC -- no bells and whistles. That said, you’ll still have LegalZoom’s dedicated customer support team behind you throughout the formation process.

Who It’s Right For: This package is ideal for anyone who only needs very basic formation services, and isn’t in a hurry to get their LLC formed.

Standard = $329 + State Fee

What It Includes: In addition to everything in the Economy package, the Standard plan includes a company seal/binder, 20 customized membership certificates and a faster turnaround time.

Who It’s Right For: If you’re looking to expedite the formation process and invest in a branded company binder, the Standard package may be a good fit for you. However, it’s worth noting that many providers offer these services at a much lower cost.

Express Gold = $349 + State Fee

What It Includes: Express Gold includes all the features of the Standard package, plus some extra perks like VIP support, express shipping and even quicker turnaround times.

Who It’s Right For: If you’re in a hurry to get your LLC formed and have the budget for some premium features, the Express Gold package is probably your best bet. Frankly, it provides significantly more value than the Standard plan, which is only $20 cheaper.

Optional Services

Operating Agreement ($99):

LegalZoom no longer includes operating agreements in their formation packages, but rather offers them as a $99 add-on.

Operating Agreement & EIN ($159):

For an extra $60, LegalZoom will obtain your EIN (Employer Identification Number) on your behalf.

Operating Agreement, EIN & Licenses ($199):

If you’d like LegalZoom to take care of any necessary licenses or permits required to start your business, you can add this feature for a total of $199.

Registered Agent ($159/year):

LegalZoom will act as your registered agent (the party responsible for receiving/processing all legal notifications on behalf of your LLC) for $159/year.

Recommended Package

At the end of the day, it really comes down to how quickly you need your LLC formed. If you’re simply looking for an affordable plan with a standard turnaround time, we’d recommend the Economy package.

On the other hand, if you’re seeking expedited LLC formation and some other premium features, Express Gold actually offers pretty decent value. It really just depends on your budget and the needs of your new business.

Should You Use LegalZoom?

LegalZoom gets a 3.6/5 rating in our book and is ideal if you're wanting to form an LLC with the most well-known brand. However if you'd like to do more research and get a close-up of your options, use the button below to see the top formation services.

Best LLC Services

LegalZoom Customer Reviews

To provide you with an overview of LegalZoom reviews and customer feedback, take a look at LegalZoom’s average ratings on a few popular third-party review platforms (as well as their own website) below:

Customer Reviews Section Last Updated: 1-12-2021

  • BBB: A+
  • Sitejabber: 3.6/5 based on 997 Reviews
  • Trustpilot: 3.8/5 based on 330 Reviews

Despite LegalZoom’s massive size and scale, several customers seem to be happy with the quality of their customer support and the value built into their formation packages.

LegalZoom Competitors and Alternatives

LegalZoom is certainly one of the most popular and ranked LLC formation services on the market, but that doesn’t necessarily mean they’re the right choice for you.

We highly recommend comparing their pricing, features and other essential qualities to some other providers before settling on one.

To round out this LegalZoom review, let’s see how they compare to our personal favorite LLC formation service, Northwest Registered Agent.


LegalZoom charges significantly more than Northwest for essentially the same services. For example, LegalZoom’s least expensive package is $79, while Northwest's is $29. Why? Brand power -- nothing more.


If you place their offerings side by side, you’ll notice that Northwest has a more generous package -- especially considering their lower price. For instance, LegalZoom’s registered agent services cost $159/year, while Northwest's are $125/year.

Customer Support

In our experience, Northwest Registered Agent excels when it comes to customer support. They provide their clients with Corporate Guides, highly trained U.S.-based support agents. Every customer gets a Corporate Guide assigned to their specific account, so you can talk to the same person whenever you have a problem or question. As for LegalZoom, their customer service is a more standard call-center type of experience.

Here’s the Quick Version


Pricing Starts at $29

Perfect for: Anyone forming an LLC on a budget & need quick formation


Pricing Starts at $79

Perfect for: Anyone wanting to work with an LLC formation service that has a huge brand


Can I form an LLC myself?

Can you form your LLC yourself? Sure! If you’re a DIY kind of entrepreneur and don’t mind investing your time into learning the process, feel free to follow the step-by-step guides we built.

Are their LLC services easy to use?

Yes for most, no for others. Although their platform is very user-friendly, if you browse through their online reviews you'll still find a portion of folks who struggled to understand everything involved. If I had to rate usability, I'd give it a 4/5.

What’s their refund policy?

In some circumstances you can get a full refund, while in others LegalZoom will simply correct the problem or offer you credit with their company to be used on further orders. Check out their Satisfaction Guarantee page and their Terms of Service for all the particulars.

Are there any hidden fees?

No. There shouldn’t be any surprises as long as you aren’t in a hurry, make sure and pay attention to ALL check-boxes through the checkout process.

Is my information safe?

While there is technically no such thing as 100% safe information in the digital world, with LegalZoom your information is as safe as it would be working with a major bank.

What about ongoing support?

LegalZoom will answer questions about your LLC, even if it's a year from now. However, it's important to mention there are a couple other LegalZoom LLC formation reviews that have done their own testing too. They have also pointed out that the customer support is not as helpful as it could be.