Pros and Cons of Press Release Distribution Services

Pros

  • They help you distribute your press releases to numerous channels, including major news organizations.
  • Some offer writing services so you can get them to create — as well as distribute — your press releases.
  • Most offer packages priced for everyone from small businesses to major corporations.
  • These distribution services increase the chances a reporter will write about your business, which could lead to greater awareness of your brand within your target market(s).
  • Their distribution services can help support your SEO efforts.

Cons

  • Many companies won’t help you write your press releases, leaving you to figure out how to write them yourself or hire someone else to do so.
  • While some of the basic distribution packages have affordable pricing, they may not accomplish much because they lack broad distribution.
  • You may pay for distribution and see very little return on your investment (ROI) because getting your release in front of reporters doesn't guarantee they'll write about your business.
  • It’s possible to spend way more than you should — based on an overall ROI — if you aren’t careful.
  • It can prove challenging to gauge just how much one company’s distribution abilities differ from another.