Startup Basics

Last Updated: By TRUiC Team

The startup ecosystem is vast and dynamic, and navigating it requires a solid grasp of the basics. Our Startup Basics hub aims to provide that foundation. It offers straightforward definitions, in-depth articles focused on cultivating an entrepreneurial mindset, insights into current market trends, and a plethora of advice to steer you smoothly from conception to launch.

Woman and man working at a computer in an office.


Entrepreneurs working together.

What Is a Startup?

We explain what a startup company is, how startups are typically funded, and more.


MVP written on letter board next to sticky note stating, minimum viable product.

What Is a Minimum Viable Product?

We define what a minimum viable product (MVP) is, examples of MVPs, and how you can build your own.

Read More

Two puzzle pieces being put together.

What Is Product-Market Fit?

This guide defines product-market fit, why it is important for startups to understand, and how to find it for your startup.

Read More

Woman working to define her company’s unique value proposition.

What Is a Unique Value Proposition?

A Unique Value Proposition (UVP) is a clear statement that articulates the exclusive benefits a product or service offers to customers.

Read More

Young woman smiling and posing.

What Is a Startup Accelerator?

Startup accelerators are programs that provide education, coaching, and funding to early-stage, growth-oriented businesses.

Read More

Entrepreneur Mindset

Woman entrepreneur posing.

Anatomy of an Entrepreneur

We cover the major entrepreneur characteristics you need, some ways to gain authority and deal with failure, and much more.

Entrepreneurs with their hands together.

Successful Startups - And What You Can Learn

We’ve gathered stories of the most successful startups that will motivate you to launch your company and become a better entrepreneur.

Woman taking a break from work.

Unleashing the Power of the Pareto Principle in Entrepreneurship

Many successful entrepreneurs use the Pareto Principle to work smarter, not harder. Learn how to leverage this "80/20 rule" at your startup.

Businesswoman working on a business plan at the office.

Startups That Pivoted and Found Success

We share a few business pivot examples from companies you never knew changed their business model and found startup success.

Man in library on tablet.

Books Recommended by Successful Entrepreneurs

We take a look at some must-read books recommended by successful entrepreneurs, from Elon Musk to Arianna Huffington.

Startup Trends & Insights

Business people working in office.

Best Startup Industries

Explore a list of the top startup industries, from AI to VR. These sectors offer several opportunities for entrepreneurs.

Launch a Startup

Group of co-workers collaborating.

How to Name a Startup

Leave the frustration behind with these tools, guidelines, and tips for naming your startup and registering it with your state.

Read More

Designers working on a startup website.

How to Build a Startup Website

Creating an impactful startup website is essential to the success of your company. These are the steps you need to take to build one.

Read More

Businesswoman at computer.

Lean Startup Business Plan Guide

A lean startup business plan streamlines the traditional plan to focus on testing ideas fast. Learn how to craft one to launch and grow your company.

Read More

Businessman working at an office.

How to Incorporate a Startup

We share how to incorporate a startup step-by-step and help you navigate the resources you'll need throughout the startup incorporation process.

Read More

Explore More Articles