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Entrepreneurship Made Easy

Startup Savant by TRUiC is the #1 place for inspiration, news, tools and resources for startups and entrepreneurs. Explore the site and learn more about how to make your business the best it can be.


Learn what it takes to launch a startup from real startup founders. From effective marketing strategies to how they came up with their unique startup idea, these founders share their path to entrepreneurship and what they’ve learned along the way.

Featured Startup Stories

Elliot Cao, founder of Hast.

The Knives Inspired by a NASA-Invented Material

Meet Elliot Cao, founder of Hast, cookware and knives startup that offers well-designed, artisan knives.

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Bottle+ reusable water bottle.

Eco-Friendly Sparkling Water: On Demand

Bottle+ CEO Christian Käser and four other men invented a reusable water bottle that allows you to create your own sparkling water using a refillable CO2 gas tank.

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Tango founders.

Productivity Software for Optimized Workflow

Tango's free Chrome extension creates written, step-by-step procedural guides for the office,which can be used by operations, customer support, or any other team.

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PupPod graphic of dog and pet tech device.

Dog Training Has Gone Digital

PupPod is unlike any other dog toy or dog training device on the market and could prove to be a life-saver for millions of pet owners.

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Recent News

Robotics Startup Exotec Secures $335 Million in Funding for Its Warehouse Products

Robotics startup company Exotec announced it raised $335 million in a business funding round led by Goldman Sachs Asset Management.
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3D rendering of a globe surrounded by shipping boxes.

Zowie Announces $5 Million in Seed Funding for Automated Customer Service Software
Tech startup Zowie has closed a seed round for a no-code customer service software to help business owners increase sales and build relationships with buyers.
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WorkStep Announces $25 Million to Hire and Retain Workers Across the Supply Chain Industry
Tech startup WorkStep has developed a hiring platform to alleviate the current labor shortage across the supply chain industry, raising $25 million in Series B funding.
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Music Startup ElectroSpit Gauges Interest in Regulation Crowdfunding Campaign
Startup company ElectroSpit has developed a modern version of the talkbox to make the tool more accessible to aspiring musicians and is currently looking for investors.
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TrojAI Raises $2.3 Million for AI Security
TrojAI, a cybersecurity startup company based in New Brunswick, has raised a $3 million CAD ($2.4 million USD) seed funding round.
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Software Startup Zluri Secures $10 Million in Series A to Help Business Owners Consolidate SaaS Apps
Startup business Zluri has secured $10 million in funding for its software, which helps businesses consolidate SaaS tools.
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Remote Working Out: Global Fitness App Market to Double in Size by 2026
At-home fitness apps are on the verge of creating massive growth for the global fitness app market, according to a new report.
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Fred Reichheld Is Revolutionizing Customer Service Ratings Again With Love
Fred Reichheld's Net Promoter System (NPS) is used widely by companies of all sizes as a survey of customers to determine how enthusiastic they are about the products and services.
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Second Nature Announces $12.5 Million as the Company Launches Its AI Coaching Solution
Tech startup Second Nature has raised over $12 million in funding for its AI software, which helps coach users improve their sales performance.
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Women in Business

The Ultimate Online Guide to Business Resources for Women

Explore our useful online guides for women in business, articles on money and finance, networking events, and productivity tips to help you become a successful businesswoman in the entrepreneurial and corporate world.

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Become a Certified Woman-Owned Business

For women, obtaining special certification for their business can help them discover professional opportunities and gain access to a variety of resources. Our guides can help female entrepreneurs become certified in each state.

Select Your State

Featured Women in Business Articles

Resources for the Women-Owned Business Certification Application Process

Going about the certification process for a woman-owned business can be tricky. If you’re a female entrepreneur in search of answers, we’ve gathered a list of resources to help you get started.

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Women’s Business Enterprise National Council (WBENC)

The WBENC is a resource hub for female entrepreneurs as well as a certification organization. Read on to learn more about the WBENC, their programs, and their process for becoming a certified woman-owned business.

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Startup Culture

We'll give you a window into startup culture through guides relating to business skills, life skills, and entrepreneur interviews to learn from others that have already gone through building a startup themselves.

Featured Startup Culture Articles

Six entrepreneurs in a startup meet at a table

What is a Startup?

A startup is a young company born out of a desire to solve a problem, fulfill a demand, or bring a unique product or service to market. We’ll further explain what a startup is, how startups are typically funded, how they differ from other types of businesses, and more.

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Hand holding sticky note with light bulb drawn on it.

The 113 Best Startup Ideas to Make Money in 2021

Identifying the right idea for your startup is the first step to getting your company up and running. We’ve developed this list of the 113 best startup ideas to help you make money in 2021.

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How to Start a Business in Your State

We built guides for starting a business in each state. Use the buttons below to bring your idea to life!

Woman standing in front of her small business.

How to Start a Business

Thinking about launching a company but not sure where to begin? Our guide on how to start a business walks you through everything you need to know to make your entrepreneurial goals come true.

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How to Form an LLC

An LLC combines all the great tax benefits of a partnership or sole proprietorship with the personal asset protection of a corporation. Learn how to start your own LLC with our state-specific guides.

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How to Form a Nonprofit

Nonprofits are tax-exempt organizations that focus on furthering social causes rather than earning profits. In our guides, we show you how to form your own 501(c)(3) nonprofit corporation in your state.

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How to Form a Corporation

Perhaps the most recognized business structure, corporations have similar legal rights to individuals and are owned by shareholders. With our state formation guides, you can form your own corporation.

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How to File a DBA

Also known as a trade name or assumed name, a DBA is a name that your business can operate under that isn’t its legal entity name. Our state-by-state guides can show you how to file a DBA for most types of business structures.

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Hands on computer.

How to Start a Startup

A startup is a company created with rapid growth in mind that shakes up the industry and challenges the status quo. Learn how to launch a startup with our step-by-step guide.

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Business people working at an office.

How to Incorporate a Startup

In this guide, we break down the incorporation process step-by-step and help you navigate the resources and tools you may need to incorporate your startup.

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Woman searching for LLC names on laptop

How to Search for a Business Name

Before you register a business name, you will need to complete a business name search with your state to see if your name is available.

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LLC formation checklist checked off in red marker

Checklist for Starting an LLC

Use our quick LLC startup checklist to form an LLC yourself.

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TRUiC Trends 2022

Stay ahead of the curve with TRUiC Trends. Use our interactive graphs to gain the insight you need to make great business decisions.

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Several wood human figures in white with one blue registered agent to choose

How to Choose a Registered Agent

When choosing a registered agent, you can act as your own agent, select another individual, or hire a professional. We'll give you the information you need to make the best choice for your small business or startup.

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Service Reviews

Whether you’re starting a business or expanding an existing one, there are high-quality and affordable third-party services that can help to simplify the process. 

We’ve researched and reviewed the best entrepreneurial services, including online business formation services, financial resources, business planning and branding tools, registered agent services, and more!

The Top 7 LLC Formation and Incorporation Services

Forming an LLC or corporation? We’ve reviewed and ranked the best business formation services that will handle the paperwork and save you time and money.

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6 Best DBA Filing Services of 2021

If you need to file a DBA (Doing Business As) online, these are the industry’s top options to help you through the overall process.

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The 7 Best Registered Agent Services in 2021

Most states require a registered agent to accept legal documents on behalf of your business. Check out the best registered agent services to help your company stay compliant with the law.

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The 5 Best Banks for Startups and Entrepreneurs

Ready to open up a business bank account? Read our guide to determine the bank that is best suited for your company.

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