48 Best Tech Startup Ideas 2023
Last Updated: By TRUiC Team
Technology is intimately intertwined with our daily lives making potential success for tech startups possible with the right idea and the skill to take on the challenge of starting your own company. Like most startup ideas, tech startup ideas typically involve identifying a problem and developing a profitable, creative, technological solution. Find the right idea for your future startup with the 48 best tech startup ideas in 2023.
Also Recommended: Get inspired to launch your own successful tech startup by checking out our list of the best tech startups to watch!
Profitable Tech Startup Ideas
One of the most exciting things about the tech space is that it's no longer just software and apps. New technology is making its way into every part of our lives, and the landscape for tech startup ideas is really promising. By combining knowledge of almost any industry with some digital savvy, it's possible to create actionable startups that may just change the world.
We've put together some of the most exciting tech startup ideas currently available.
1. App Development
We use apps for practically everything these days, from leveling shelves to keeping up with our fitness goals. App startups create streamlined versions of daily tasks, entertaining pass times, or solutions to widespread problems. If you’ve got an idea for a unique app, this could be the tech startup idea for you! Keep in mind that it’s essential in this popular industry to do your research and establish that your idea hasn’t already been developed and that there is a market for it.
Learn more about starting an app startup from the founders of So Syncd!
2. Software Development
Creating, distributing, and maintaining the programs businesses use every day is the foundation of a software startup, and with annual revenue of $238 billion per year and an annual growth rate of 3.9%, there is no telling how much growth potential this industry has for a savvy entrepreneur with a distinctive startup idea.
Check out our interview with software startup Paperform!
3. VR Company
The virtual reality (VR) industry is growing quickly with no end in sight. In fact, it’s expected to grow in market size from $6.2 billion in 2019 to $16 billion by the year 2022. If this sounds like a startup idea you want to cash in on, then begin brainstorming a VR concept, and get to work. There are typically three categories VR startups fall into: selling VR products, creating a VR experience, or other community-centered startup models. To decide the right VR concept for your future tech startup, gauge the interest in your location, identify any other VR companies in the area, and choose an idea that offers a one-of-a-kind VR experience.
4. AI Company
Next on our list of tech startup ideas is AI. What was once the stuff of sci-fi movies has increasingly become a part of our everyday lives. Artificial intelligence (AI) is a rapidly growing industry with a myriad of opportunities for tech-savvy entrepreneurs. However, with AI companies becoming more common, your startup must challenge the status quo with innovative offers that set them apart. To come up with a marketable AI product, consider problems that companies and individuals need solutions for, and you can create the AI company to solve them.
See our interviews with the founders of AI startups Neatsy and Virtual Sapiens.
5. Website Development
Website development is a tech startup that is in demand from businesses, bloggers, and more. The skill to develop a well-crafted, user-friendly website is the main requirement for this tech startup. However, to introduce a startup that will grab customer’s attention, you’ll need to focus on your competitive edge. This could entail unique templates, free marketing tools, or top-tier business features; unique offerings make a splash with customers and make choosing your services a no-brainer.
6. Telehealth Service
Telehealth technology has been an extremely important tool in the recent transition to hosting all kinds of health visits online. With no end in sight for virtual doctor visits, this industry is ripe with potential for entrepreneurs. A successful telehealth service needs to have the highest level of cybersecurity, a platform that is easy to use, and communication technologies that allow healthcare and patients to communicate stress-free.
Get inspired to launch your own telehealth service by checking out our list of the top healthcare startups to watch!
Ecommerce startups are growing in popularity as brick and mortar shops temporarily close all over the US. The most successful tech startups of this kind target a specific market with visual sales tactics and a well-curated selection of items that appeals to their demographic. Start by identifying a market that isn’t super saturated or a demographic that is being overlooked, preferably one that you are passionate about and excited about. Then, get to work creating a visual oasis that will provide customers with a go-to website for their shopping needs.
Check out our list of ecommerce startup ideas.
8. Edtech Startup
The education space has existed in the digital realm for some time, and there's no doubt that everyone, from full-time college students to employed lifelong learners, are looking for educational solutions that fit their lifestyles. There are many options for edtech startups today, including the use of big data, artificial intelligence, and blockchain technology to enhance the education experience and make learning more accessible.
See our list of startup ideas for education entrepreneurs.
9. Social Media Influencer
Social media influencers create a strong brand centered around their personality and lifestyle. Creating engaging and marketable content while maintaining a rapport with brands, followers, and other influencers is key to being a successful social media influencer. Since this industry is saturated with aspiring influencers already, you’ll need to focus your efforts on creating a distinct, appealing brand that will result in rapid growth.
With 104 million Americans listening to podcasts monthly, this market has exponential room for growth. Podcasting requires a niche topic, a charismatic host, and a market that will tune in regularly. With more and more podcasters popping up every day, the time to plant your flag as an expert in your field of interest is now.
Biotechnology can be quite a complex space to get into — as anything to do with medicine or related matters is strictly governed, but if you've got a background in the medical industry, you'll find it far easier. Biotech startups need to be highly solution-focused, and if you're getting into this startup niche, that must be your first consideration.
Today, we use technology for some of the most important tasks in our daily lives. From online banking to hiring plumbers, everything we need to do is available online. That’s why cybersecurity startups are essential and profitable. The key to starting a successful cybersecurity company is to build trust with customers, giving them not only a reason to allow your startup access to their private information but to choose you to protect their data over one of your competitors.
Check out our interview with cybersecurity startup AaDya Security!
13. Digital Marketing
Digital marketing is now a legitimate and completely separate field from traditional marketing, and the solutions required are as diverse. With far more entrepreneurs now building their own businesses, grassroots tools and services for this space are in high demand. Innovative digital marketing startups can be a huge success if they focus on solving the right problems in the right way.
Financial technologies (fintech) are helpful tools for those of us that need assistance to manage money or make smart investments. Fintech startups develop the technologies to make financial management easy and attainable for everyone. This startup offers a lot of potential for entrepreneurs who have a creative idea to make finances and investing more attainable. For example, apps that hold users accountable for reaching their savings goals or successfully invest in stocks are popular examples of fintech startups.
Check out our interview with fintech startup Debbie!
15. Drone Company
A drone company is next up on our list of the best tech startup ideas. The drone industry offers a wide range of opportunities for tech entrepreneurs. From providing services such as drone photography or videography to developing and selling drones you created, choosing the right drone startup for you depends on your skill set, investment capital, and the demand.
16. SEO Services
Search engine optimization (SEO) services are in high demand by businesses and individuals who want to boost their site traffic and reach new audiences. If you’re an SEO expert, parlaying your SEO skills into a startup can be a very lucrative endeavor that helps customers get the most of their online platforms. Since this is a result-oriented startup, you will need to fine-tune your SEO skills to be successful and to ensure your methods show noticeable improvement in the customer’s site traffic.
Feeling inspired? Learn how to start your own tech company by visiting our comprehensive guide on how to start a startup.
17. Cloud Technology
The world of cloud technology is rapidly growing to meet the demand for more and more people working from home. To start a cloud technology startup, you’ll need to begin by acquiring hardware (a server) and software (a hosting control panel). Additionally, it is absolutely necessary to dedicate resources to marketing your business to appeal to new customers and build trust that will make them feel confident that your startup will protect and store their valuable data.
Chatbot development startups provide a service to businesses looking to install a digital point of contact for customers navigating their site. Chatbots can save businesses money in labor by allowing these helpful bots to answer questions and direct customers towards products or services they are searching for. With this industry growing rapidly, it's important that your startup stands out. Do this by offering an effective, top-tier product and special features such as a unique take on the chat window.
19. Tech Consulting
There are a few different types of tech consulting startups, and the first step to starting one is to establish the services your company will offer. For example, your business could offer consulting services for businesses looking to better understand how to use information technology (IT) to make more educated business decisions. Your tech consulting startup should be centered around your skill level and the amount of demand there is for your specific services.
20. AR Company
Next on our list of top tech ideas is AR. Augmented reality (AR) startups create recreational and functional products that allow users to virtually alter their physical surroundings. Doing market research about existing AR products will help you create a product that can be played or used in new, inventive ways. For example, since AR is such a helpful tool, consider a widespread problem that could be solved or helped with this technology, and run with it.
21. Video Games
With over $43 billion spent on video games in 2018, it’s safe to say that there is an extensive amount of video game lovers to market your product to. The catch is you need to create a game that incorporates popular gaming methods and content with a unique take that will take your game to another level. If you don’t have the skills to develop your game idea, consider collaborating with an experienced game developer that shares your vision.
22. Smart Accessories
User experience is the name of the game when you’re developing a smart accessories startup. The first step is to identify a common problem that your accessory could solve or a way that a device’s user experience could be enhanced. Next, develop a prototype and test its usability; once you’re satisfied with your smart accessories performance, your startup is ready to be born.
23. Social Media Platform
More than ever, people are looking for new social media platforms to connect with like-minded people which makes this a great time to start your own social media platform. Consider identifying groups of people that are being overlooked by current platforms or a type of social media engagement that is lacking. For example, Instagram’s use of photo sharing was groundbreaking and developed a platform that is user friendly and fun.
Check out our interview with social media startup Privee!
24. Robotics Company
This isn’t a startup you can start without either personal experience or a network of experienced engineers. If you are up to the task, however, a robotics company can be an extremely lucrative tech startup. Start by designing products that meet the needs and wants of your customer base by assessing the widespread problems that could be solved with this type of technology.
See our interview with the founders of robotics startup Trashbots.
25. Natural Language Processing (NLP) Startup
NLP is a subfield of artificial intelligence (AI). It's the technology that is used to help machines understand human language and is often used in tools like spelling and grammar checkers. A wave of startups is emerging from the availability of open source NLP software, and if you've ever considered getting into this field, there's no better time.
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26. Autonomous Transportation
Next up on our list of tech business ideas is autonomous transportation. The concept of self-driving cars was once designated to fictional books and movies. Today, however, autonomous vehicles are making a splash in our daily lives with several cities working to implement this technology into their public transportation services. This is a startup that will require prior experience to get started. If you have the skills though — this tech startup idea has the potential for profitable and rapid growth.
27. Smart Home Technology
The popularity of smart home technology is increasing as consumers look for tools to streamline their life at home. A smart home technology startup can provide consumers with products that make everything from charging their phone to listening to music easier than ever. The key to a successful startup in this industry is to develop an idea that is super easy to use without sacrificing the innovation needed to catch your customer’s eye.
28. Streaming Service
With 62% of adults subscribing to streaming services in the US, streaming services of all kinds are drawing in large numbers of subscribers that you could be tapping into by starting a streaming service of your own. If you are a skilled curator for a genre of music, film, or other media, a streaming service startup that centers around a niche market can be a great way to appeal to a demographic whose needs aren’t currently being met.
29. Legal Tech Startup
The legal system should really be one of the most structured, but, in reality, it can often be a difficult space to navigate in terms of finding information. This problem is one that legal tech startups are seeking to solve with technology that makes case law, policies, and regulations searchable and easier to access than ever before. With so many different branches of law in existence, there is opportunity in this space for everyone with keen interest.
Check out our interview with legal tech startup Courtroom5!
30. Customer Experience Management
Customer experience management (sometimes referred to as CEM or CXM) extends beyond the realm of customer information management. With this type of tech startup, you provide management, sales, marketing, and customer service for businesses all on one platform. A unique take on this startup is required to take on existing services such as additional features and services that set your business apart.
31. NFT Startup
The creation of non-fungible tokens (NFTs) has birthed a major opportunity for those in the startup arena to benefit from new income streams. NFTs can be used to create new business models, extend the usefulness of existing products or services, enter new markets, and access entirely new potential customer markets.
Read our list of the top NFT startups to watch!
32. Remote Work Software
The explosion of remote work in the last few years is no secret, and with so many individuals and businesses now involved in working away from a structured office environment, solutions are required to some of the problems that have cropped up. Software solutions for work-from-home situations can take many forms, from communication platforms to video conferencing. Whatever the problem you identify, a solution will be gratefully received by remote workers and their employers.
33. Content Automation
In today's world, content is king, and everyone is creating it — from individuals to entrepreneurs and businesses. Automation of this content is a problem that takes various forms, and as soon as one set of issues is resolved, technology changes, and that solution is no longer viable. Content automation startups are definitely a beneficial space to be in if you can come up with new and innovative solutions to the pains content creators are experiencing.
34. Online Job Board
More and more people are taking to the internet to find employment or post job openings. An online job board startup can cash in on this growing demand by creating a platform that makes the hiring and job search process easier for everyone involved. Differentiate yourself from the competition by creating a job board for a specific industry or modifying the traditional hiring process with new, creative ideas.
35. Time Tracking Software
Time tracking is no longer just for big corporate companies with employees on the clock. Today, freelancers, remote workers, those on hybrid-working models, and many more have a need to track the time they spend on various projects to ensure accurate costing and project management. Industry-specific solutions are big business for startups in this space.
Looking for more inspiration? Check out our list of the top startups to watch in 2023!
36. Last-Mile Delivery
Last-mile delivery is a concept predominantly concerned with logistics and manufacturing of consumer products. It refers to the service provided in order to get a product from its point of manufacture or storage into the customer's hands. Startups offering this service can be found in a wide range of industries, and the possibilities for models and concepts are almost endless.
37. Ebook Writing
Ebooks are an emerging market for aspiring authors looking to grow their readership and diversify their market strategies. With more and more people staying home, the market for easily downloadable ebooks is stronger than ever. If you’ve got a knack for writing, an ebook startup is a great way to share your stories without the cost of going to print.
38. Extended Reality
Extended reality combines physical and virtual realities by using wearable or computer technology, including augmented reality, virtual reality, and mixed reality. Uses for extended reality are surprisingly numerous, and the technology is frequently used in the automotive industry. Startups in this space are beginning to emerge, and it's a fortuitous time to break into extended reality solutions.
39. Food Tech
The food tech industry is not just about ecommerce anymore. Startups in this arena are using technology to solve problems all the way from the point of the consumer right up to restaurants and catering concerns. As the world changes and we become more conscious of what we eat, the desire to better control food sources and consumption across the board also presents opportunities for startups in this space.
Check out our list of startup ideas for food lovers!
40. Graphic Design
Businesses like Canva have proven that graphic design is no longer the sole domain of highly-trained artists, and the market for tech in graphic design is now larger than ever before. Creating tech solutions for the graphic design industry can mean anything from making professional-looking designs accessible to the person on the street all the way up to automation services for large design firms.
41. Internet of Things (IoT)
The term IoT refers to a network of physical objects that are fitted with software, sensors, and similar technologies which help them to connect and exchange information with other systems and devices through the internet. Startups in this space are diverse and focus on linking various items in multiple industries. If IoT has an application that will provide a solution in your industry, you may have an IoT startup idea.
42. Affiliate Marketing
Affiliate marketing is when a person or business earns a commission by driving sales for another partner brand. This space is growing fast, and it's a very popular way to diversify revenue streams. Launching a startup related to affiliate marketing can mean anything from affiliate code app tracking to platforms that link brands up with vetted influencers and businesses.
43. Tech Repair Services
The tech industry, like everything else, runs on a continuum, and eventually, everything breaks or malfunctions in some way. As tech startups in all spaces boom, tech repair services are going to be equally important, and fast and affordable solutions are required to keep other industries running smoothly. If you're thinking of a tech repair startup, consider niching down your services by focusing on computer repair, for instance, to ensure you have a unique offering.
44. Blockchain Startup
Blockchain technology promotes the fast and easy assimilation of data and transactions between individuals, companies, and applications. A blockchain-based tech startup can really be focused on any industry. If you're solving a problem using this technology, that's the key.
See our interview with the founder of blockchain startup Dragonchain.
45. Real Estate Tech
As the world becomes more connected, it is no longer unusual to find people living and working in many different parts of the world. As a result, the local real estate agent with their 'sold' signs on lawns just doesn't cut it anymore. Consumers searching for real estate, whether for rental or purchase, want to be able to carry out the entire process seamlessly and preferably online, so any real estate tech startup that solves a problem in this continuum can be successful.
46. Online Coach
Help customers reach their personal and professional goals by creating an online coaching startup. The beauty of an online coaching startup is that there are limitless possibilities for the type of coaching you can do. Whatever your specialty is, there are most likely people looking for help in that area. The goal is simply to give customers the tools and support they need to reach the important milestones using your interpersonal skills and expertise.
47. 3D Printing
The possibilities presented by 3D printing are being recognized on a huge level across the world. The technology is being used in everything from construction to medicine and even the military. By using this technology in a startup, you'll be making an early entrance to a world in which 3D printing will be the norm sooner rather than later.
48. Data Analytics Startup
Data is a commodity in almost every industry, and how that data is utilized often makes the difference between mediocre companies and hugely successful ones. Analyzing data effectively is an art and requires a combination of technology and human participation. Startups in this space can focus on many different industries as each space will have its own unique requirements for what they want to achieve from their data analytics.