Top 20 Online Startup Ideas

1. Website Development

Website development is a service that is in demand from businesses, bloggers, and more. The skill to develop a well-crafted, user-friendly website is the main requirement for this startup that could be operated from your couch. However, to introduce a startup that will grab customer’s attention, you’ll need to focus on your competitive edge. This could entail unique templates, free marketing tools, or top-tier business features. Unique offerings make a splash with customers and make choosing your services a no-brainer.

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2. Ecommerce

If you’ve spent more time at home lately, you’ve most likely gotten familiar with online shopping. The most successful ecommerce startups target a specific market with visual sales tactics and a well-curated selection of items that appeals to their demographic. Start by identifying a market that isn’t super saturated or a demographic that is being overlooked, preferably one that you are passionate and excited about. To operate this startup from home, however, you’ll need adequate space for storing goods and space to photograph products for your website.

Recommended: Check out our full list of Ecommerce Startup Ideas.

3. SEO Services

Search engine optimization (SEO) services are in high demand by businesses and individuals who want to boost their site traffic and reach new audiences. If you’re an SEO expert, parlaying your SEO skills into an online startup can be a very lucrative endeavor that helps customers get the most of their online platforms. Since this is a result-oriented startup, to be successful you will need to fine-tune your SEO skills to ensure your methods show noticeable improvement in the customer’s site traffic. For this reason, purchasing software that allows you to thoroughly study analytics and search engine trends is crucial.

4. Ebook Writing

Build your readership or expand a business by writing ebooks. Ebooks are an emerging market for aspiring authors looking to draw in more readers and diversify their market strategies. With more and more people staying home, the market for easily downloadable ebooks is stronger than ever. If you’ve got a knack for writing, an ebook startup is a great way to share your stories without the cost of going to print. Not to mention, it is super work-from-home friendly.

5. Blogging

Starting a blog not only offers a space to share your passions with a like-minded community but it is an opportunity to monetize your interests. While there is no end to the type of blogging that is possible, most require the same basic necessities: writing skill, photography proficiency, and an eye for the aesthetic. Starting a blog from home can be a challenge if you don’t have adequate space to create impactful photo or video content that works within your niche, so you should consider the amount of space you have before going into this type of online startup.

6. AI Company

Social media influencers create a strong brand centered around their personality and lifestyle. Creating content that is engaging and marketable while maintaining a rapport with brands, followers, and other influencers is key to being a successful social media influencer. Since this industry is saturated with aspiring influencers already, you’ll need to focus your efforts on creating a distinct, appealing brand that will result in rapid growth. Like blogging, a successful influencer needs the space to create targeted content, so creating a space inside your home that is optimized for content creation is a necessity.

7. Online Job Board

More and more people are taking to the internet to find employment or post job openings. An online job board startup can cash in on this growing demand by creating a platform that makes the hiring and job search process easier for everyone involved. Even better, this startup is easy to manage remotely. Differentiate yourself from the competition by creating a job board for a specific industry or modifying the traditional hiring process with new, creative ideas.

8. Dating Website

With 30% of adults in the US looking for love using online dating websites, there is a great deal of opportunity for entrepreneurs to jump in on this market. However, it isn’t as easy as just playing virtual matchmaker — a dating website startup needs to be effective, user-friendly, and able to offer customers something no other site can. Focus on creating a safe, positive environment, and consider catering your dating website to a niche market to stand out.

9. Social Media Platform

More than ever, people are looking for new social media platforms to connect with like-minded people which makes this a great time to start your own social media platform. Consider the needs and wants of social media users that aren’t being met currently. Create the space for your target demographic to connect, share, and explore by incorporating new and exciting features that shake up the social media space.

10. Cybersecurity

If you currently work from home, you know that cybersecurity is especially important as more people begin to work remotely. From communicating with team members to making sales, everything we need to do is available online. That’s why cybersecurity startups are essential and profitable. The key to starting a successful cybersecurity company is to build trust with customers, giving them not only a reason to allow your startup access to their private information but to choose you to protect their data over one of your competitors.

11. Telecommunications

There are many startup ideas under the umbrella of telecommunications such as cellular networks, home security, and television networks to name a few. Establishing the right telecommunications startup idea for you is dependent on the demand and your experience level. For example, a home security telecommunications company is a potentially profitable startup but only if you can successfully build the trust of homeowners and offer them features they can’t get elsewhere. Beginning this startup from home will require you to dedicate a lot of time to marketing and networking in order to make your business successful but once you do — the sky’s the limit!

12. Telehealth Service

Telehealth technology has been an extremely important tool in the recent transition to hosting all kinds of health visits online. With no end in sight for virtual doctor visits, this industry is ripe with potential for remote entrepreneurs. A successful telehealth service needs to have the highest level of cybersecurity, a platform that is easy to use, and communication technologies that allows healthcare and patients to have stress-free communication.

13. Streaming Service

If you’re like most people, staying at home usually means using one or more streaming services. With 62% of adults subscribing to streaming services in the US, streaming services of all kinds are drawing in large numbers of subscribers. Now, it’s your turn to cash in on this growing market. If you are a skilled curator for a genre of music, film, or other media, a streaming service startup that centers around a niche market can be a great way to appeal to a demographic that’s needs aren’t currently being met.

14. Crowdfunding Platform

Crowdfunding platforms are used for everything from generating donations for charitable causes to raising money for aspiring entrepreneurs. The best approach to starting a crowdfunding platform is to find a niche that your startup will target then decide on the type of crowdfunding software you want to use. With a variety of crowdfunding platforms in existence, it's important that yours reaches a specific audience and offers them an experience they aren’t going to get elsewhere. For example, creating a crowdfunding platform to help small businesses who have lost crucial income in the past year would give you a market that existing platforms may not adequately address.

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15. Online Coach

Help customers reach their personal and professional goals by creating an online coaching startup. The beauty of an online coaching startup is that there are limitless possibilities for the type of coaching you can do, and it is all possible to do remotely. Whatever your specialty is, there are most likely people looking for help in that area. The goal is simply to give customers the tools and support they need to reach the important milestones using your interpersonal skills and expertise.

16. Online Courses

Put your knowledge and skills to good use by sharing them with others! Online courses are easily taught and managed from home. All this online startup requires is a strong skill set, background, and knowledge base to draw from as well as strong interpersonal skills to get started. Whether it’s teaching crochet techniques or the basics of social media marketing, there is no end to the possibilities in this industry as long as you have interested students. Make it your own by developing a curriculum that is unique to you with assignments and objectives that will keep your students engaged.

Recommended: Check out our full list of Startup Ideas for Education Entrepreneurs.

17. Search Engine Creation

With more and more people looking for a different search engine experience than Google or Bing, starting your own search engine can be a potentially lucrative online startup. Make your search engine stand out by offering unique features such as advanced privacy settings, an algorithm that prioritizes different sources of information, or more in-depth search tools. To successfully start this type of business, you’ll need a strong background in web development and dedication to the marketing of your new creation.

18. Niche Website

Become the platform for like-minded people to gather or source information by developing a niche website that is laser-focused to appeal to a targeted audience. To start, research potential niche topics (preferably ones you are actively interested in) that will generate high site traffic, and find related keywords to drive SEO. Then, develop a unique, well-designed website loaded with focused content to appeal to your target audience.

19. Virtual Assistant

You don’t have to be in an office to help businesses and fellow entrepreneurs get organized. A virtual assistant startup is a great business idea for organized, task-oriented individuals. If this sounds like you, it is easy to get started by utilizing sites that can help you find work you’re interested in. Get a competitive edge by diversifying your skill set to make yourself eligible for a litany of job opportunities.

20. Dropshipping

If you like the idea of an ecommerce startup but don’t have the room to store items to sell, dropshipping could be the perfect solution. Dropshipping startups simply take customer’s orders online, but instead of filling orders themselves, they are sent to a third-party retailer for fulfillment. Essentially, your startup consists of customer experience management, marketing, and curating items for your dropshipping business.

Recommended: Read our review of the Best Business Formation Services to help form your startup today.