39 Top Ecommerce Startups to Watch in 2024

Businesswomen preparing ecommerce orders.

Online shopping or “ecommerce” has grown significantly in the last several years, with more and more customers preferring to shop online rather than in person. As internet shoppers grow even more confident in their ability to purchase all the goods or services they need online, ecommerce startups and businesses will continue to thrive.

We’re going to walk through some of the most innovative online shopping startups this year and why you should keep an eye on their tactics and strategies to understand how they were able to build world-class shopping platforms utilized by customers daily.

Recommended: Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Top Ecommerce Companies to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the top ecommerce startups of 2024 that startup-lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting ecommerce businesses launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

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1. Verishop

  • Location: Santa Monica, California
  • Founders: Cate Khan, Imran Khan
  • Founded In: 2018
  • Funding: Series B, $70 Million
  • Investors Include: Lion Capital, Alumni Ventures, LVMH

Verishop is an online marketplace that curates a selection of everyday luxury brands for everything from fashion, beauty, home, and more. Quality products are the backbone of this startup that aims to become the go-to online marketplace for lifestyle goods.

2. JIGGY Puzzles

  • Location: Albany, New York
  • Founders: Kaylin Marcotte
  • Founded In: 2019
  • Funding: Seed, $500,000
  • Investors Include: Mark Cuban

When Kaylin Marcotte launched JIGGY, jigsaw puzzles were a hobby to unplug after busy days at theSkimm. Today, JIGGY is a jigsaw puzzle startup that features and empowers female artists, boasts revenue that approached $4 million in the year 2021, and continues to scale.

Listen to our interview with the founder of JIGGY below!

3. Bellroy

  • Location: Victoria, Australia
  • Founders: Andy Fallshaw
  • Founded In: 2010
  • Funding: Series A, $8 Million
  • Investors Include: Silas Capital, Lyra Growth Partners

The goals and intentions behind Bellroy are to create the slimmest wallets possible while also incorporating functionality and style. Since its inception, the brand has expanded into wallets, bags, accessories, and more. With its customer-favorite “travel wallet” being its most iconic product, this is a startup to watch.

4. Brandless

  • Location: Draper, Utah
  • Founders: Ido Leffler, Tina Sharkey
  • Founded In: 2016
  • Funding: Series Unknown, $410.5 Million
  • Investors Include: Keystone National Group, Clarke Capital Partners

By leveraging the power of community, Brandless creates hardworking products that are good for its customers and the environment. The company is based around the concept of customers over packaging and “people over promotion,” which allows the company to provide affordable personal care products without sacrificing quality.

5. Brass Roots

  • Location: New Orleans, Louisiana 
  • Founders: Aaron Gailmor, Charlie Ruehr
  • Founded In: 2013
  • Funding: Series A, $1.1 Million
  • Investors Include: John B. Sanfilippo & Son, Inc.

Featured on Shark Tank, Brass Roots is an online food seller offering nutrient-packed snacks at competitive prices. Many of their foods are crafted using sacha inchi, a nutrient-dense seed that is high in protein and healthy fats. 

6. Lookiero

  • Location: Paris, France
  • Founders: Oier Urrutia
  • Founded In: 2016
  • Funding: Series C, $53.6 Million
  • Investors Include: Perwyn, All Iron Ventures, MMC Ventures

Lookiero is a female-only online personal shopping service that operates in France and Spain. Customers submit their size and clothing preferences and are then shipped a package of five garments and accessories they can keep or send back. Customers who keep all five products receive a 25% off discount.

7. Cadi

  • Location: Costa Mesa, California
  • Founders: Tyler Gottstein, Matt Ahrens
  • Founded In: 2021
  • Funding: Equity Crowdfunding $2.2 Million
  • Investors Include: N/A

Cadi is a sports tech startup that is changing the way golfers are finding the perfect clubs. Through their innovative, autonomous retail platform and coupled with on-the-green kiosks, consumers are able to find the best club available to up their game.

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

8. Jungle Scout

  • Location: Austin, Texas
  • Founders: Greg Mercer
  • Founded In: 2015
  • Funding: Private Equity, $110 Million
  • Investors Include: Summit Partners

Jungle Scout is an ecommerce platform that leverages the power of Amazon to help small businesses increase their sales and drive brand awareness. Using its data-driven approach, Jungle Scout gives business owners the opportunity to make more educated decisions about products, marketing campaigns, and winning an Amazon channel.

9. Summersalt

  • Location: St. Louis, Missouri
  • Founders: Lori Coulter, Reshma Chattaram Chamberlin
  • Founded In: 2017
  • Funding: Series B, $26.7 Million
  • Investors Include: Cultivation Capital, Mercato Partners

Summersalt is an innovative and sustainable swimwear line made of recycled materials. Each piece is backed by data to ensure sizing is flattering and comfortable for everyone, including its newer lines of loungewear and activewear. The best part — its pricing is affordable and attainable without sacrificing quality.

10. Loopi

  • Location: São Paulo, Brazil
  • Founders: Cesário Martins, Felipe Brasileiro, Ricardo Bechara
  • Founded In: 2021
  • Funding: Seed, $5 Million
  • Investors Include: Monashees, ONEVC, Canary

Loopi incorporates video to provide an innovative shopping experience for ecommerce customers. Using the Loopi app, content creators are able to make money off of the content shared while brands can engage with a wider audience by leveraging the power of the Loopi platform.

11. Packlane

  • Location: Berkeley, California
  • Founders: Miriam Brafman, The Custom Boxes
  • Founded In: 2015
  • Funding: Series A, $4 Million
  • Investors Include: Breakout Capital, Draper Associates

With Packlane, a packing startup founded by Miriam Brafman, ecommerce companies can take their branding to a new level with easy, affordable packaging that doesn’t sacrifice brand continuity.

12. Bloomscape

  • Location: Detroit, Michigan
  • Founders: Justin Mast
  • Founded In: 2017
  • Funding: Series B, $24.2 Million
  • Investors Include: General Catalyst, Revolution Ventures, Ludlow Ventures

Bloomscape is an ecommerce platform that sells plants and tools for plant care through an easy-to-use platform that delivers right to your door. By providing customers with ready-to-go home plants and everything they need to care for their plants, including detailed instructions, Bloomscape has quickly grown to be a widely trusted and successful ecommerce startup.

13. Cannaco

  • Location: Brooklyn, New York
  • Founders:  Captain Steve
  • Founded In: 2020
  • Funding: Seed, Private
  • Investors Include: Undisclosed

Cannaco is an e-commerce platform and online marketplace where customers can purchase a variety of cannabis products, ranging from THC to CBD and other offerings. Their goal is to be the “one-stop-shop” for anything related to cannabis, and Cannaco has a mission of always being there to help consumers and cannabis patients get their hands on high-quality products.

14. Deliverr

  • Location: San Francisco, California
  • Founders:  Harish Abbott, Michael Krakaris
  • Founded In: 2017
  • Funding: Series E, $490.9 Million
  • Investors Include: Activant Capital, GLP, 8VC, Alumni Ventures

Deliverr, recently acquired by Flexport, is an innovative startup in the e-commerce delivery and logistics space that provides fulfillment services as well as shipping facilitation services for other businesses that sell online. Companies who use their fulfillment and delivery services can compete by making 2-day deliveries a standard occurrence.

15. Italist

  • Location: Los Angeles, California
  • Founders:  Andrea Milani, Giuseppe Sacco, Raffaele Giovine
  • Founded In: 2014
  • Funding: Seed, $1.1 Million
  • Investors Include: Zillionize, TransCosmos, 500 Startups

Italist is an e-commerce startup that has built an online marketplace exclusively for luxury designer goods and fine products from Italy, all accessible to customers for great prices. Anyone who uses Italist will be able to shop for designer Italian brands such as Versace or Bottega Veneta and save up to 40 percent before any seasonal markdowns.

16. Mable

  • Location: Boston, Massachusetts
  • Founders:  Arik Keller
  • Founded In: 2019
  • Funding: Venture, $17.6 Million
  • Investors Include: Venrock, Accomplice, Founder Collective

Mable is an e-commerce startup that has built an online marketplace where customers can shop wholesale from thousands of emerging and local brands. The goal of Mable is to help the small business community grow and thrive and bring customers products they wouldn’t otherwise have found on their own, all while supporting their local small business owners in the process.

17. Cuure

  • Location: Paris, Ile-de-France, France
  • Founders:  Hugo Facchin, Jules Marcilhacy
  • Founded In: 2019
  • Funding: Series A, €11.8M
  • Investors Include: Capagro, Newfund, Kima Ventures

Cuure is a wellness startup based in Europe that delivers personalized supplement subscription products tailored to each customer's specific needs. Their primary focus is to improve everyone’s health and wellness through a personalized experience and make the world healthier and happier for all.

18. Lily AI

  • Location: Silicon Valley (Mountain View, California)
  • Founders:  Purva Gupta, Sowmiya Chocka Narayanan
  • Founded In: 2015
  • Funding: Series B, $39.5 Million
  • Investors Include: NEA, Conductive Ventures, Canaan Partners

Lily AI is a startup company innovating in the online commerce space by accurately connecting shoppers with exactly the types of products and services they wish to purchase. This is done by working with brands and online retailers to improve their on-site search conversion rates with demand forecasting and personalized product discovery.

19. Savage Vines

  • Location: London
  • Founders:  Kyle Paskett
  • Founded In: 2017
  • Funding: Private
  • Investors Include: Undisclosed

Savage Vines is an online wine retailer based out of London that focuses on bio-dynamic and organic wines sourced from independent producers. They partner with biodynamic and certified organic vineyards to create the best organic wines available on the market and give a percentage of their sales to revegetation efforts that work to plant trees all over the country.

20. Neeman’s

  • Location: India
  • Founders:  Amar Preet Singh, Taran Chhabra
  • Founded In: 2018
  • Funding: Series B, $9.8 Million
  • Investors Include: Sixth Sense Ventures, Stride Ventures, Anicut Capital

Neeman’s is a unique footwear startup based out of India that offers natural fiber footwear for both men and women. Every single one of their products is made of Australian Merino wool due to its renewable and natural properties. Merino wool is known for being lightweight, sweat and moisture wicking, breathable, and temperature regulating, bringing all of these properties to the sock-free footwear Neeman’s provides.

21. LeafLink

  • Location: New York, New York
  • Founders:  Ryan Smith, Zach Silverman
  • Founded In: 2015
  • Funding: Series D, $479 Million
  • Investors Include: Nosara Capital, L2 Ventures, Founders Fund

LeafLink is a cannabis wholesale management platform that aims to connect retailers and cannabis brands more efficiently. If any retailer or brand wants to streamline their ordering processes, spend less time on the busywork, and simplify their communications, LeafLink is the ideal provider for them. By using their CRM tools, online marketplace, and order management software, LeafLink was able to create a sales engine that helps retailers grow and manage their business smoothly for the long term.

22. Bloom & Wild

  • Location: London, United Kingdom
  • Founders:  Aron Gelbard, Ben Stanway
  • Founded In: 2013
  • Funding: Series D, £146.3 Million
  • Investors Include: General Catalyst, D4 Ventures, Novator

Bloom & Wild is a flower delivery startup transforming how flowers are delivered through a completely online approach. The traditional flower-giving experience involved visiting a flower shop, florist, or grocery store and picking up the flowers you thought worked best. With Bloom & Wild, however, this traditional process is merged with brand-new technology and predictive analytics to deliver a less-traveled, fresher bouquet to those you care about most.

23. HungryPanda

  • Location: London, United Kingdom
  • Founders:  Kelu Liu
  • Founded In: 2016
  • Funding: Series D, $220 Million
  • Investors Include: Perwyn, Kinnevik, Felix Capital

HungryPanda is a food delivery platform that specializes in providing authentic Chinese food, as well as groceries, to students and Chinese compatriots abroad. They currently reside in over 60+ different cities across New Zealand, Australia, the United Kingdom, France, Canada, and the United States. Anyone craving authentic Chinese cuisine will find themselves right at home with HungryPanda and its operational efficiency.

24. Lalo

  • Location: New York, New York
  • Founders:  Greg Davidson, Jane Daines, Michael Wieder
  • Founded In: 2019
  • Funding: Series A, $15.7 Million
  • Investors Include: Willow Growth Partners, The Fund, Knightsgate Ventures

Lalo is a toddler and baby e-commerce brand that’s built for the modern family, with the belief that parenting should be far more important a task than the shopping itself. To avoid overwhelming parents with choices for their child, Lalo streamlines the baby shopping process by providing a straightforward, intuitive online experience and well-made essential items ideally suited for both parent and baby. For any parents looking for honestly priced and rigorously tested essentials for their child that meet the highest safety standards, Lalo is the perfect brand to go for.

25. Kindroot

  • Location: El Segundo, California
  • Founders: Alisa Pospekhova
  • Founded In: 2019
  • Funding: Private
  • Investors Include: Undisclosed

Kindroot is a wellness brand transforming the industry with adaptogen-powered lozenges, combining the healing properties of various plants with smooth delivery and aromatherapy. They currently feature lozenges suited for immunity support (containing vitamin C and reishi mushrooms), sleep lozenges (with melatonin and ashwagandha), mood lozenges, and specialized lozenges with Schisandra berry and lemon balm to help with cognition, memory, and focus.

26. Back Market

  • Location: Paris, France 
  • Founders: Quentin Le Brouster, Thibaud Hug de Larauze, Vianney Vaute
  • Founded In: 2014
  • Funding: Series E, $1 Billion
  • Investors Include: General Atlantic, GS Capital, Eurazeo 

Back Market is a unicorn startup based in France that serves as a marketplace for refurbished electronics. Everything from Apple products to gaming consoles is available on the website at competitive prices. 

27. Your Super

  • Location: Santa Monica, California 
  • Founders: Kristel de Groot, Michael Kuech
  • Founded In: 2015
  • Funding: Venture, $11.5 Million
  • Investors Include: PowerPlant Partners, Döhler Ventures

Built out of the founder’s own personal health struggles, Your Super is a wellness startup selling high-quality, nutrient-dense supplements and drink mixes. All products are created with non-GMO certified, organic, glyphosate-free, plant-based, and gluten-free ingredients. 

28. Shoplazza

  • Location: Guangdong, China
  • Founders: Jeff Li
  • Founded In: 2017
  • Funding: Series C, $209 Million
  • Investors Include: Sky9 Capital, SoftBank Vision Fund 

Shoplazza is a B2B startup providing online businesses with an intuitive, multi-channel commerce platform to help increase sales. Their cloud-based platform works to leverage AI to boost efficiency and help brands scale. 

29. MarqVision

  • Location: Los Angeles, California 
  • Founders: Mark (Insup) Lee
  • Founded In: 2020
  • Funding: Series A, $25 Million 
  • Investors Include: SoftBank Ventures Asia, DST Global 

MarqVision has built AI-powered software that works to identify and remove counterfeit and knock-off items. With their software, brands can protect their product lines from fraudulent copies across global markets. 

30. Zid

  • Location: Riyadh, Saudi Arabia 
  • Founders: Mazen AlDarrab, Sultan AlAsmi
  • Founded In: 2017
  • Funding: Series B, $58.9 Million 
  • Investors Include: Entrée Capital, Arzan Venture Capital, Endeavor Catalyst

Zid helps businesses bridge the gap between traditional to modern retail. Their ‘ecommerce-in-a-box’ solution helps retailers launch their brands online, integrating their existing business models with digital storefronts. 

31. Fabric

  • Location: Seattle, Washington 
  • Founders: Ryan Bartley
  • Founded In: 2016
  • Funding: Series C, $293.5 Million
  • Investors Include: Sierra Ventures, Forerunner Ventures, SoftBank Vision Fund

Fabric is a commerce platform that connects each sales channel with product, pricing, and order data, creating one single source of truth for ecommerce companies. Their ‘headless’ solution works with major brands from Honest to Chicos. 

32. Lively Root

  • Location: San Diego, California 
  • Founders: Jon Ewing 
  • Founded In: 2020
  • Funding: Seed, $5.1 Million
  • Investors Include: Ken Cook, CJ Stos, Jake Goodall 

Lively Root is an ecommerce platform for ordering healthy indoor, outdoor, and patio plants delivered directly to customer’s doorsteps. Their horticultural marketplace offers plant subscriptions, business gifting services, and partners with organizations such as Arbor Day Foundation to support tree planting, watershed restoration, and more. 

33. Shopstar

  • Location: Cape Town, South Africa
  • Founders: Jens Herf
  • Founded In: 2013
  • Funding: Venture, $100,000 
  • Investors Include: Launch Africa, Nona Digital 

Shopstar is a SaaS product for ecommerce stores to manage and grow their businesses. With its affordable pricing and extensive suite of features for online brands, Shopstar is an all-in-one solution for ecommerce companies of all sizes to set up and scale their online store. 

34. Signifyd

  • Location: San Jose, California 
  • Founders: Mike Liberty
  • Founded In: 2011
  • Funding: Series E, $390 Million
  • Investors Include: Owl Rock Capital, Menlo Ventures, American Express Ventures

Signifyd is an ecommerce solution used by online brands to increase sales and promote customer loyalty through their enterprise-grade fraud technology. Used by major brands such as Mango, Samsung, and Walmart, Signifyd helps to keep sales secure and build trust between brands and their customers. 

35. Tropic Skincare

  • Location: London, United Kingdom
  • Founders: Susie Ma
  • Founded In: 2011
  • Funding: N/A
  • Investors Include: N/A

What started as a small-batch, handmade line of products sold at Greenwich Market has transformed into a thriving ecommerce startup. Tropic Skincare is a skincare brand offering eco-friendly, natural products that can be matched to customers using their skincare routine finder quiz. 

36. Papier

  • Location: London, United Kingdom
  • Founders: Taymoor Atighetchi
  • Founded In: 2015
  • Funding: Series C, $65.4 Million
  • Investors Include: Singular, Lansdowne Partners, Felix Capital 

Papier is a customizable stationery service that allows users to order personalized wedding stationery, notebooks, planners, and more online. Since their inception in 2015, Papier has been home to handmade gifts and artistic collaborations, all on premium, sustainably sourced paper – offering both an eco-friendly and meaningful product. 

37. Mejuri

  • Location: Canada
  • Founders: Majed Masad, Noura Sakkijha
  • Founded In: 2013
  • Funding: Venture, $28 Million
  • Investors Include: New Enterprise Associates, Felix Capital, 500 Global 

Mejuri is an Instagram-favorite jewelry brand offering high-quality, luxurious pieces at a fraction of the traditional price. The ecommerce brand boasts a fast supply chain, making it possible to release regular products that are built to last, seamlessly integrating into the daily wardrobes of women across the globe. 

38. Flieber

  • Location: New York City, New York
  • Founders: Fabricio Miranda, Jair Verçosa
  • Founded In: 2019
  • Funding: Series A, $19.4 Million
  • Investors Include: Monashees, GGV Capital, Norte Ventures 

Flieber is an inventory management tool for ecommerce businesses. Their platform allows online businesses to effectively monitor inventory to place more precise orders quickly and easily manage all sales channels. 

39. Snackpass

  • Location: San Francisco, California 
  • Founders: Jamie Marshall, Jonathan Cameron, Kevin Tan
  • Founded In: 2017
  • Funding: Series B, $95.6 Million
  • Investors Include: Steve Aoki, The Jonas Brothers, AirAngels 

Snackpass is a fast-growing food ordering platform for quick-serve restaurants. Their platform encompasses a myriad of restaurant operations in both back of house and front of house, from mobile app ordering to sleek POS hardware. 

Recommended: Check out our full list of the top startups to watch in 2024!

Final Thoughts

With more consumers taking to the internet to buy products, online businesses continue to launch and thrive. Each brand disrupts a different vertical in the ecommerce space, from health and wellness to fine jewelry – not to mention the myriad of SaaS startups building valuable platforms to help businesses selling products online to manage inventory and increase sales. 

With new and exciting ecommerce startups launching, these are just a few of the most exciting ecommerce businesses to watch this year. 

About the Author

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TRUiC’s team of researchers, writers, and editors dedicate hours to ensure startupsavant.com’s articles are actionable and accessible for both startup founders and startup enthusiasts. From launching a startup to growing your venture, you can trust that our information is an up-to-date and reliable source.

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