11 Top Software Startups to Watch in 2023

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Here at Startup Savant, we love startup culture. That’s why we identified the best software startups to watch in 2023 and beyond. From cloud-based banking to innovative networking software — these are the top software companies to follow.

Recommended: Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Best Software Startups to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the top software startups of 2023 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting software companies launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Firstbase

  • Location: New York, New York
  • Funding: Series A, $3.4 Million

Firstbase.io is an all-in-one business operations platform designed to help founders launch, manage, and grow their startups. With its comprehensive platform, Firstbase is enabling entrepreneurs worldwide to efficiently handle essential operations like incorporation, banking, payroll, accounting, and more. 

2. Tink (Acquired by Visa)

  • Location: Stockholm, Sweden
  • Funding: Series Unknown, $308.4 Million

Tink is an open cloud-based banking platform that leverages a range of powerful services to provide customers, ranging from big banks to fintech startups, with valuable financial data. Tink is available in 18 markets with over 3,400 banks and institutions integrated within their system.

3. Sendoso

  • Location: San Francisco, California
  • Funding: Series C, $152.7 Million

Sendoso empowers companies by providing new and innovative ways to connect with new and existing customers. Plus, their platform helps companies optimize their existing marketing and outreach efforts to create the most effective strategies possible.

4. Mixtroz

  • Location: Birmingham, Alabama
  • Funding: Non-equity Assistance, $2.4 Million

Mixtroz is a mother-daughter-founded startup that aims to change the way we see and do networking by leveraging the power of data collection to connect compatible networkers and increase the chances of meaningful, productive conversations. Additionally, the host can utilize data collected from the networking event to make more educated business decisions.

Check out our interview with the co-founder of Mixtroz!

5. Demodesk

  • Location: Munich, Germany
  • Funding: Seed, $10.6 Million

Demodesk is a platform for sales teams to connect with new and existing customers by providing real-time assistance, automation of tasks, and helping teams engage with customers effectively. Plus, the platform offers screen-sharing technology that creates more engaging and impactful meetings.

6. Citymapper (Acquired by Via)

  • Location: London, United Kingdom
  • Funding: Equity Crowdfunding, $59.5 Million

Citymapper is a software startup that develops transportation apps for cities around the world to help make transportation options more accessible. The startup uses impactful transportation data to create streamlined transportation technology services and routing capabilities that are easy for users to understand and navigate. Their goal, ultimately, is to cover all major cities in the world.

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

7. WeTransfer

  • Location: Amsterdam, Netherlands
  • Funding: Secondary Market, $63.8 Million

WeTransfer allows users to send files anywhere in the world through their easy-to-use platform. The aim of this company is to create a simple and user-friendly platform for creative collaboration, no matter where your geographical location is.

8. Fiverr

  • Location: Tel Aviv, Israel
  • Funding: Series E, $111 Million

Fiverr is a marketplace for freelance creative talent and professionals to find work and book jobs digitally. With more of the population working remotely since 2020, Fiverr has grown to meet the demand for companies looking to hire freelancers and an influx of freelancer workers looking to book jobs across the globe.

Discover more top startups in Israel.

9. Superhuman

  • Location: San Francisco, California
  • Funding: Series C, $108 Million

Superhuman is a software company that provides users with social insights to optimize workflow through their platform. Plus, users have access to their Gmail shortcut features that allows users to snooze conversations and focus on important tasks.

10. Vitally

  • Location: New York, New York
  • Funding: Series B, $39.3 Million

Vitally is an engagement platform for software as a service (SaaS) companies, specifically business-to-business (B2B) software companies. By providing services to enhance a company’s customer service capabilities through data and analytics, Vitally empowers companies to grow and thrive.

Discover more top startups in NYC.

11. Pitch

  • Location: Berlin, Germany
  • Funding: Series B, $137.7 Million

Pitch is a software startup that is innovating the way teams communicate, share, and present important information together. Built with collaboration and teamwork in mind, Pitch offers customizable templates for teams to work together in order to create impactful presentations. Companies such as Slack and MetaLab are two of the notable users of Pitch’s services.

Recommended: Check out our full list of the top startups to watch in 2023!

About the Author

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