17 Top Software Startups to Watch in 2024

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Software has become an integral part of nearly every industry, streamlining businesses and reimagining systems. That’s why we identified the best software startups to watch in 2024 and beyond. From cloud-based banking to innovative networking software — these are the top software companies to follow.

Best Software Startups to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the top software startups of 2024 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting software companies launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Firstbase

  • Location: New York, New York
  • Funding: Series A, $3.4 Million
  • Founders: Mark Milastsivy
  • Founded In: 2019
  • Investors Include: Y Combinator, Calm Company Fund, Oyster Ventures

Firstbase.io is an all-in-one business operations platform designed to help founders launch, manage, and grow their startups. With its comprehensive platform, Firstbase is enabling entrepreneurs worldwide to efficiently handle essential operations like incorporation, banking, payroll, accounting, and more. 

2. Systematic

  • Location: New York, New York
  • Funding: Pre-Seed, N/A
  • Founders: Max Wolff, Magnus Sigurdsson
  • Founded In: 2019
  • Investors Include: N/A

Systematic is an AI-powered platform democratizing startup fundraising by better connecting entrepreneurs and investors. With machine learning and vast data, it provides startups with tools to analyze markets, showcase profiles, and securely share information with potential backers. Investors also benefit from deal discovery, customizable search, and AI analytics to evaluate opportunities.

3. Arrow

  • Location: San Francisco, California
  • Founders: Rolan Reichel, Pablo Munoz De Cote
  • Founded In: 2018
  • Funding: Seed, $50,000
  • Investors Include: ARCADIAN Fund, Cosmos Global Holdings, Expert DOJO

Arrow is an AI-powered B2B SaaS platform that automates social media content creation and management for businesses. With features like ready-to-use posts, custom content channels, and dedicated user success managers, Arrow helps busy professionals seamlessly post engaging content, grow their following, and build credibility.

4. Perplexity AI

Emerging unicorn startup Perplexity AI is a search engine software platform powered by artificial intelligence. The chat-based search engine works with conversational prompts to develop artificial intelligence and provide an accessible avenue to learn more about the technology.

5. Sendoso

  • Location: San Francisco, California
  • Funding: Series C, $152.7 Million
  • Founders: Braydan Young, Kris Rudeegraap
  • Founded In: 2016
  • Investors Include: Storm Ventures, SoftBank Vision Fund, Craft Ventures

Sendoso empowers companies by providing new and innovative ways to connect with new and existing customers. Plus, their platform helps companies optimize their existing marketing and outreach efforts to create the most effective strategies possible.

6. Mixtroz

  • Location: Birmingham, Alabama
  • Funding: Non-equity Assistance, $2.4 Million
  • Founders: Ashlee Ammons, Kerry Schrader
  • Founded In: 2015
  • Investors Include: Google for Startups, Black Star Fund, Backstage Capital

Mixtroz is a mother-daughter-founded startup that aims to change the way we see and do networking by leveraging the power of data collection to connect compatible networkers and increase the chances of meaningful, productive conversations. Additionally, the host can utilize data collected from the networking event to make more educated business decisions.

7. Demodesk

  • Location: Munich, Germany
  • Funding: Seed, $10.6 Million
  • Founders: Alex Popp, Veronika Riederle
  • Founded In: 2018
  • Investors Include: FundersClub, Balderton Capital, Target Global

Demodesk is a platform for sales teams to connect with new and existing customers by providing real-time assistance, automation of tasks, and helping teams engage with customers effectively. Plus, the platform offers screen-sharing technology that creates more engaging and impactful meetings.

8. Citymapper (Acquired by Via)

Citymapper is a software startup that develops transportation apps for cities around the world to help make transportation options more accessible. The startup uses impactful transportation data to create streamlined transportation technology services and routing capabilities that are easy for users to understand and navigate. Their goal, ultimately, is to cover all major cities in the world.

9. WeTransfer

  • Location: Amsterdam, Netherlands
  • Funding: Secondary Market, $63.8 Million
  • Founders: Bas Beerens, Damian Bradfield, Nal den, Rinke Visser, Ronald Hans
  • Founded In: 2009
  • Investors Include: HPE Europe, Highland Growth

WeTransfer allows users to send files anywhere in the world through their easy-to-use platform. The aim of this company is to create a simple and user-friendly platform for creative collaboration, no matter where your geographical location is.

10. Fiverr

  • Location: Tel Aviv, Israel
  • Funding: Series E, $111 Million
  • Founders: Guy Gamzu, Micha Kaufman, Shai Wininger
  • Founded In: 2010
  • Investors Include: Accel, Bessemer Venture Partners, Square Peg Capital

Fiverr is a marketplace for freelance creative talent and professionals to find work and book jobs digitally. With more of the population working remotely since 2020, Fiverr has grown to meet the demand for companies looking to hire freelancers and an influx of freelancer workers looking to book jobs across the globe.

11. Superhuman

  • Location: San Francisco, California
  • Funding: Series C, $108 Million
  • Founders: Conrad Irwin, Rahul Vohra, Vivek Sodera
  • Founded In: 2014
  • Investors Include: Tiger Global Management, Ashton Kutcher, First Round Capital

Superhuman is a software company that provides users with social insights to optimize workflow through their platform. Plus, users have access to their Gmail shortcut features that allows users to snooze conversations and focus on important tasks.

12. Vitally

  • Location: New York, New York
  • Funding: Series B, $39.3 Million
  • Founders: Jamie Davidson, Patrick Vatterott
  • Founded In: 2017
  • Investors Include: Andreessen Horowitz, Techstars, Founder Collective

Vitally is an engagement platform for software as a service (SaaS) companies, specifically business-to-business (B2B) software companies. By providing services to enhance a company’s customer service capabilities through data and analytics, Vitally empowers companies to grow and thrive.

13. Pitch

  • Location: Berlin, Germany
  • Funding: Series B, $137.7 Million
  • Founders: Adam Renklint, Charlette Prevot, Christian Reber, Eric Labod, Jan Martin, Marvin Labod, Misha Karpenko, Vanessa Stock
  • Founded In: 2018
  • Investors Include: Tiger Global Management, Index Ventures, Thrive Capital

Pitch is a software startup that is innovating the way teams communicate, share, and present important information together. Built with collaboration and teamwork in mind, Pitch offers customizable templates for teams to work together in order to create impactful presentations. Companies such as Slack and MetaLab are two of the notable users of Pitch’s services.

14. Halcyon

  • Location: Austin, Texas
  • Funding: Series B, $90 Million
  • Founders: Jon Miller, Ryan Smith
  • Founded In: 2021
  • Investors Include: Founders Fund, Bain Capital Ventures, Corner Ventures

Many companies protect themselves against threats once they know they are a possibility, but a solution to ensure your company is protected against novel attacks is critical. Halcyon is a cybersecurity company with a platform built to defeat ransomware attacks. Their anti-ransomware solution leverages artificial intelligence (AI) to test and train models to protect against novel cyberattacks rapidly.

15. Celonis

  • Location: Munich, Germany
  • Funding: Secondary Market, $2.4 Billion
  • Founders: Alexander Rinke, Bastian Nominacher, Martin Klenk
  • Founded In: 2011
  • Investors Include: Blackstone Group, Common Fund, Accel

Celonis is a tech startup offering a popular execution management system (EMS) that helps improve the efficiency of business processes. Built for business executives to improve their execution strategy, the platform allows users to manage every step of the process, from analytics and strategy to planning and automation.

16. Blink

  • Location: Singapore
  • Funding: Seed, $2.3 Million
  • Founders: Alexander Rinke, Bastian Nominacher, Martin Klenk
  • Founded In: 2011
  • Investors Include: 500 Global, Global Founders Capital, Orbit Startups

Blink is an online ordering and fleet management system for restaurants and supermarkets. The platform offers users a quick and easy way to complete online orders, engage with customers, review analytics, and manage or track delivery operations.

17. Chainguard

  • Location: Kirkland, Washington
  • Funding: Series B, $116 Million
  • Founders: Dan Lorenc, Kim Lewandowski, Ville Aikas
  • Founded In: 2021
  • Investors Include: Sequoia Capital, Spark Capital, Banana Capital

Chainguard is an enterprise software startup helping companies build open-source platforms more securely. Used by major tech companies Canva and GitLab, Chainguard is used to manage software supply chains, reduce and address vulnerabilities, and keep software secure.

Final Thoughts

Every year, top tech companies are creating software solutions for everything from financial institutions to sustainable energy to managing consumer data. Software has become a valuable tool for a variety of industries to streamline processes and improve efficiency. These software startups are leveraging advanced technology such as artificial intelligence and machine learning to reshape industries for a tech-centric future.

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