Marketing technology, or martech, is a fast-growing industry that leverages the power of technology to provide impactful digital marketing solutions for enterprises, small businesses, and everyone in between. Whether it is providing software to boost conversion rates or implementing SMS marketing strategies, these are the top martech startups to watch.
Top Martech Startups to Watch
Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve created a list of the top martech startups in 2024 that startup-lovers, investors, and aspiring entrepreneurs should follow.
Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.
1. AnyRoad
- Location: San Francisco, California
- Founder(s): Daniel Yaffe, Jonathan Yaffe
- Founded In: 2013
- Funding: Series B, $72.2 Million
- Investors Include: BlackRock, Kaiser Permanente, Commonfund
AnyRoad is a platform that helps brands create and manage experiential marketing programs. It provides tools for event planning, customer data collection, and analytics to measure the impact of experiential marketing initiatives.
2. Postscript
- Location: Scottsdale, Arizona
- Founder(s): Adam Turner, Alexander Beller, Colin Turner
- Founded In: 2018
- Funding: Series C, $138 Million
- Investors Include: Ground Up Ventures, Kapital Partners, R-Squared Ventures
Postscript is an SMS marketing service with a primary goal of helping Shopify-based ecommerce businesses grow through text message marketing strategies.
3. ManyChat
- Location: New York, New York
- Founder(s): Mikael Yang, Antony Gorin
- Founded In: 2015
- Funding: Series A, $19.1 Million
- Investors: Bessemer Venture Partners, 500 Global, Flint Capital
Manychat provides website-based chatbots that support not only SMS communications but Facebook Messenger as well boosting clients conversions and increasing customer reach.
4. Emotive
- Location: Los Angeles, California
- Founder(s): Brian Zatulove, Zachary Wise
- Founded In: 2018
- Funding: Series B, $78.2 Million
- Investors: Bonfire Ventures, Across Capital Partners, Beyond Capital
Emotive is an SMS marketing service for ecommerce businesses looking to implement text marketing as their number one sales channel.
5. Haus
- Location: Silicon Valley (Mountain View, California)
- Founder(s): Zachary Epstein
- Founded In: 2021
- Funding: Series A, $43.3 Million
- Investors Include: 01 Advisors, BoxGroup, Fathom Capital
Haus is a marketing science and experimentation platform that focuses on helping companies test incrementality across all marketing channels. It provides tools for data integration, audience segmentation, and personalized marketing. Haus aims to empower businesses to create more targeted and effective marketing campaigns, using data they already have.
6. Productboard
- Location: San Francisco, California
- Founder(s): Hubert Palan, Daniel Hejl
- Founded In: 2014
- Funding: Series D, $262 Million
- Investors Include: Tiger Global Management, Dragoneer Investment Group, Bessemer Venture Partners
Productboard is a product management platform that aims to help product managers effectively strategize and market to their target audience.
7. Reachdesk
- Location: New York, New York
- Founder(s): Alex Santos, Alex Olley, Meelan Radia, Jay Radia
- Founded In: 2019
- Funding: Series B, $58.8 Million
- Investors Include: Highland Capital Partners, HubSpot Ventures, The User Syndicate
Reachdesk is a business-to-business (B2B) software startup offering corporate gifting and direct mail services with the goal of helping businesses increase their number of conversions, replies, and deals.
8. Birdeye
- Location: Palo Alto, California
- Founder(s): Naveen Gupta, Neeraj Gupta
- Founded In: 2012
- Funding: Series C, $93 Million
- Investors Include: Plug and Play Tech Center, AME Cloud Ventures, Advisors Fund
Birdeye is an all-in-one customer experience and reputation management platform used by more than 150,000 businesses. It helps businesses collect and manage online reviews, surveys, and social media mentions as well as engage with customers across various digital channels.
9. Rad AI
- Location: Los Angeles, California
- Founder(s): Jeremy Barnett, Bradley Silver, Joseph Freedman
- Founded In: 2018
- Funding: Equity Crowdfunding, $10.3 Million
- Investors Include: Fidelity Investments, ICBM Venture Capital, Kickstart Fund
Rad AI is a marketing startup that leverages artificial intelligence (AI) to generate effective concepts, manage campaign activation, and provide valuable feedback loops on their authenticity-centered marketing campaigns.
10. Tapcart
- Location: Santa Monica, California
- Founder(s): Eric Netsch, Sina Mobasser
- Founded In: 2017
- Funding: Series B, $65.1 Million
- Investors Include: Left Lane Capital, Evolution VC Partners, 529 Ventures
Tapcart is an app development startup that provides companies with a no-code method of creating an app for their ecommerce company that will enhance customer experience and drive sales.
11. Salsify
- Location: Boston, Massachusetts
- Founder(s): Jason Purcell, Rob Gonzalez, Jeremy Redburn
- Founded In: 2011
- Funding: Series F, $503 Million
- Investors Include: Cap Table Coalition, Hurt Family Investments, Ensemble VC
Salsify is a martech startup that offers what the company calls a “commerce experience management platform,” allowing clients such as retailers and brands to grow their online sales by using data-driven strategies to better understand the needs of their customers.
12. Lob
- Location: San Francisco, California
- Founder(s): Leore Avidar, Harry Zhang
- Founded In: 2013
- Funding: Series C, $79.3 Million
- Investors Include: Y Combinator, Frontline Ventures, Impatient Ventures
Lob offers an API platform that automates direct mail and address verification processes. This platform allows businesses to integrate print and mail operations into their digital workflows, enabling them to send personalized physical mail at scale.
13. GRIN
- Location: Sacramento, California
- Founder(s): Brandon Brown, Ryan Brown, Brian Mechem
- Founded In: 2017
- Funding: Later Stage VC, $148 Million
- Investors Include: BOND Capital, 1455 Ventures, EGR Partners
GRIN is tackling the influencer marketing industry with its all-in-one creator management platform for ecommerce businesses to build more impactful brands through their partnerships with creators and influencers.
14. Bizzabo
- Location: New York City, New York
- Founder(s): Eran Ben-Shushan, Alon Alroy, Boaz Katz
- Founded In: 2011
- Funding: Series E, $191 Million
- Investors Include: Pegasus Tech Ventures, Insight Partners, Next47
Bizzabo is an event experience platform that aims to help event planners craft better hybrid and virtual experiences that will leave a lasting impression on attendees, speakers, and exhibitors through a litany of event software, AI tools, and more.
15. Owner
- Location: Palo Alto, California
- Founder(s): Dean Bloembergen, Adam Guild
- Founded In: 2018
- Funding: Series B, $62.2 Million
- Investors Include: Altman Capital, Activant Capital, Horsley Bridge Partners
Owner is an all-in-one digital marketing platform specifically designed for independent restaurants. It offers free online ordering software and tools to help restaurant owners drive direct sales, reduce third-party fees, and effectively manage their online presence. The platform automates marketing efforts, enhances customer experiences, and fosters loyalty — ultimately aiming to increase revenue and support the prosperity of local eateries.
16. Rep AI
- Location: New York, New York
- Founder(s): Yoav Oz, Shauli Mizrahi
- Founded In: 2019
- Funding: Later Stage, $9.7 Million
- Investors Include: Flashpoint Venture Capital, Osage Venture Partners, ATOORO FUND
Rep AI is an AI-powered platform designed to assist ecommerce sales teams. It offers features like conversation intelligence, real-time coaching, and performance analytics to help sales representatives improve their skills and close more deals effectively.
17. Luxury Presence
- Location: Austin, Texas
- Founder(s): Malte Kramer
- Founded In: 2016
- Funding: Series B, $31.3 Million
- Investors Include: 515 Ventures, 9Yards Capital, 75 & Sunny
Luxury Presence is a real estate marketing platform that aims to provide real estate brokers with the tools to create an impactful, well-branded online presence all on one platform.
18. Boulevard
- Location: Los Angeles, California
- Founder(s): Matthew Danna, Sean Stavropoulos
- Founded In: 2016
- Funding: Series C, $110 Million
- Investors Include: Point72 Ventures, Toba Capital, VMG Partners
Boulevard is a client experience platform specifically tailored for appointment-based businesses in the self-care industry. It provides tools for online booking, customer relationship management (CRM), marketing automation, and business intelligence to help salons, spas, and other service-based businesses streamline their operations and enhance customer experiences.
19. Bluecore
- Location: New York City, New York
- Founder(s): Fayez Mohamood, Mahmoud Arram, Max Bennett
- Founded In: 2013
- Funding: Series E, $238 Million
- Investors Include: Corazon Capital, Silver Lake, Gaingels
Bluecore connects shoppers to products, content, and special offers that align with their interests, behavior, and product data using predictive intelligence.
20. Viewst
- Location: Redwood City, California
- Founder(s): Victoria Duben
- Founded In: 2019
- Funding: $1.82 Million
- Investors Include: Aurelia Ventures, Female Founders – Grow F, Yellow Rocks!
Viewst is a martech startup that provides a design tool for designers and marketing teams to collaborate better, streamlining the development of effective digital marketing campaigns.
