20 Emerging Martech Startups

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Marketing technology, or martech, is a fast-growing industry that leverages the power of technology to provide impactful digital marketing solutions for enterprises, small businesses, and everyone in between. Whether it is providing software to boost conversion rates or implementing SMS marketing strategies, these are the top martech startups to watch.

Recommended: Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Top Martech Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve created a list of the top martech startups in 2024 that startup-lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Arrow

  • Location: San Francisco, California
  • Funding: $500,000

Arrow is an AI-powered B2B SaaS platform that automates social media content creation and management for businesses. With features like ready-to-use posts, custom content channels, and dedicated user success managers, Arrow helps busy professionals seamlessly post engaging content, grow their following, and build credibility.

2. Postscript

  • Location: San Francisco, California
  • Funding: $106.2 Million

Postscript is an SMS marketing service with a primary goal of helping Shopify-based ecommerce businesses grow through text message marketing strategies.

3. ManyChat

  • Location: San Francisco, California
  • Funding: $23.1 Million

ManyChat provides website-based chatbots that support not only SMS communications but Facebook Messenger as well boosting clients conversions and increasing customer reach.

4. Emotive

  • Location: Los Angeles, California
  • Funding: $78.2 Million

Emotive is an SMS marketing service for ecommerce businesses looking to implement text marketing as their number one sales channel.

Discover more top startups in Los Angeles.

5. SOCi

  • Location: San Diego, California
  • Funding: $237.8 Million

SOCi is an all-in-one platform for multi-location marketers to streamline their localized marketing strategies using chatbots, ads, local pages, and more.

6. Productboard

  • Location: San Francisco, California
  • Funding: $261.7 Million

Productboard is a product management platform that aims to help product managers effectively strategize and market to their target audience.

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

7. Reachdesk

  • Location: New York City, New York
  • Funding: $49 Million

Reachdesk is a business-to-business (B2B) software startup offering corporate gifting and direct mail services with the goal of helping businesses increase their number of conversions, replies, and deals.

Explore more top startups in NYC.


  • Location: New York City, New York
  • Funding: $487 Million

ROKT provides digital marketing services for ecommerce businesses to enhance the consumer’s online experience and help online retailers boost their sales through personalization.

9. Rad AI

  • Location: Santa Monica, California
  • Funding: $4 Million

Rad AI is a marketing startup that leverages artifical intelligence (AI) to generate effective concepts, manage campaign activation, and provide valuable feedback loops on their authenticity-centered marketing campaigns.

10. Tapcart

  • Location: Santa Monica, California
  • Funding: $65.1 Million

Tapcart is an app development startup that provides companies with a no-code method of creating an app for their ecommerce company that will enhance customer experience and drive sales.

11. Salsify

  • Location: Boston, Massachusetts
  • Funding: $452.6 Million

Salsify is a martech startup that offers what the company calls a “commerce experience management platform,” allowing clients such as retailers and brands to grow their online sales by using data-driven strategies to better understand the needs of their customers.

Discover more top startups in Boston.

12. Terminus

  • Location: Atlanta, Georgia
  • Funding: $192.9 Million

Terminus provides a service for marketing teams to more effectively and efficiently grow their company’s revenue, providing an optimal customer experience using data and analytics to make educated decisions for their company.

13. Grin

  • Location: Sacramento, California
  • Funding: $145.3 Million

Grin is tackling the influencer marketing industry with its all-in-one creator management platform for ecommerce businesses to build more impactful brands through their partnerships with creators and influencers.

14. Bizzabo

  • Location: New York City, New York
  • Funding: $194.5 Million

Bizzabo is an event experience platform that aims to help event planners craft better hybrid and virtual experiences that will leave a lasting impression on attendees, speakers, and exhibitors through a litany of event software, AI tools, and more.

15. StrategyBox

  • Location: Vancouver, British Columbia
  • Funding: $2 Million

StrategyBox maps the journey of customers to give clients a deeper understanding of how effective their marketing strategies are and how they can improve to drive more conversions, appeal to a wider audience, and increase click-through rates.

16. TapClicks

  • Location: San Jose, California
  • Funding: $29 Million

TapClicks is a martech startup offering an all-in-one marketing platform to streamline operations for companies looking to boost customer retention and engagement and make informed, effective marketing decisions through business insights.

Explore more top startups in Silicon Valley.

17. Luxury Presence

  • Location: Santa Monica, California
  • Funding: $31.3 Million

Luxury Presence is a real estate marketing platform that aims to provide real estate brokers with the tools to create an impactful, well-branded online presence all on one platform.

18. Litify (Acquired by Bessemer Venture Partners)

  • Location: Brooklyn, New York
  • Funding: $58.7 Million

Litify is a legal tech and marketing startup that provides impactful tech solutions for law firms by leveraging an easy-to-use, intelligent platform for firms to better manage their practice.

19. Bluecore

  • Location: New York City, New York
  • Funding: $238.2 Million

Bluecore connects shoppers to products, content, and special offers that align with their interests, behavior, and product data using predictive intelligence.

20. Viewst

  • Location: New York City, New York
  • Funding: $900,000

Viewst is a martech startup that provides a design tool for designers and marketing teams to collaborate better, streamlining the development of effective digital marketing campaigns.

Recommended: Check out our full list of the top startups to watch in 2024!

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