Top B2B Startups to Follow in 2023

Abstract concept with laptop, the letters B2B on the screen and symbols on top.

Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative business-to-business (B2B) startups to watch in 2023 and beyond. From software that helps with analyzing policy and laws to platforms that keep your business safe — these are the top B2B companies to follow. 

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Top B2B Companies to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the most exciting B2B startups of 2023 that startup-lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Arrow

Location: San Francisco, California
Funding: Seed, $500,000

Arrow is an AI-powered B2B SaaS platform that automates social media content creation and management for businesses. With features like ready-to-use posts, custom content channels, and dedicated user success managers, Arrow helps busy professionals seamlessly post engaging content, grow their following, and build credibility.

2. Civic Eagle

Location: Minneapolis, Minnesota
Funding: Series A, $12.4 Million

Founded in Minneapolis in 2015, Civic Eagle is a software platform that helps automate the analysis of legislation and regulations. The mobile-friendly Enview application makes it easy to search through existing policies and track upcoming policy changes.  It’s even possible to compare and contrast similar bills from different states. Civic Eagle enables companies, such as law firms and nonprofit policy advocates, to streamline the discovery work and promote democratic outcomes for communities.

3. Confluera (Acquired by XM Cyber)

Location: San Francisco, California
Funding: Series A, $29 Million

Confluera is a Silicon Valley-based cybersecurity B2B startup.  The technology is able to detect even the most sophisticated security attacks within corporate infrastructure. Their patented Continuous Attack Graphs connect the dots on isolated threats across multiple cloud infrastructures and any span of time. Companies get a real-time narrative of the attacks, reducing the chances of flagging a false positive. Personnel are less likely to get notification fatigue and are able to focus on relevant security threats. 

4. Emotive

Location: Los Angeles, California
Funding:  Series B, $78.2 Million

Emotive is a B2B Service as a Software (SaaS) company that provides mobile marketing through emotionally intelligent text message conversations.  Rather than blasting cold leads with one-way communication, Emotive has two-way SMS conversations that are automated and customized to match an advertiser’s voice. Once a lead is retained as a customer, Emotive is able to process orders and payments, all through SMS threads. Companies can use this intelligent technology to help customers feel human connection. 

5. Fathom

Location: San Francisco, California
Funding: Series B, $60.9 Million

Medical companies are using Fathom to make their jobs easier. Fathom uses an AI built for medical coding, which maximizes the speed to enter and read chart information. Its real-time audit feature flags any issues, allowing users to automate their coding. With Fathom, the medical professional can spend less time worrying about the technology and more time with their patients. 

6. GreatHorn

Location: Boston, Massachusetts
Funding: Series Unknown, $21.9 Million

GreatHorn is a cloud-based email protection service that offers layers of defense. Compatible with software such as Microsoft 365 and Google Workspace, GreatHorn can detect targeted attacks and phishing attempts before they can compromise a business.  This tech also empowers the users to defend themselves by making it easy to report phishing and having biometric identity confirmation. Admin policies are also customizable based on need, allowing security to evolve as emerging threats are identified and remediated. 

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7. Legalist

Location: San Francisco, California
Funding: Venture, $100 Million

Legalist is a data-driven startup firm that combines technology with expertise. The firm allows clients to invest credit assets at scale, with risk-adjusted returns. Specializing in technology-enabled alternative assets, Legalist has helped family offices, insurance companies, foundations, and more with over half a billion dollars in investments.

8. Routable

Location: Seattle, Washington
Funding: Series B, $46 Million  

Seattle-based Routable is a B2B payment application that allows for business-to-business invoicing and payments. The platform’s application programming interface (API) makes it possible to customize payment requests and processing. More than just flexible and scalable, Routable is able to integrate into a company’s existing accounting infrastructure. 

9. Speechly

Location: Helsinki, Finland
Funding: Seed, €2 Million

Speechly is an API that boasts highly accurate automatic speech recognition (ASR) and neural language understanding (NLU). More than a simple speech-to-text software, if it involves voice, Speechly can do it.  From moderating voice chats to transcribing media to AI sales support, Speechly extrapolates meaning from spoken words in real-time.  

10. Streem

Location: Portland, Oregon
Funding: Series Unknown, $10.5 Million

The augmented reality (AR) technology offered by Streem offers a new way for companies to communicate and collaborate. Combining intelligent cameras and machine learning, Streem makes viewing and sharing 3D spaces and models a breeze. With Streem, experts can easily support their clients remotely in real-time.

11. Upflow

Location: Paris, France
Funding: Series A, $17.9 Million

Upflow is a B2B payment collection software that systematically tracks unpaid invoices. It can be seamlessly integrated with existing invoicing software, such as Quickbooks. Payment reminders are automated and customizable, streamlining the payment process and keeping customers happy. 

Recommended: Check out our full list of the hottest startups to watch!