Summary of Episode
#20: James Avery joins Annaka and Ethan to share his story founding Kevel, a company offering APIs that allow businesses to build their own high-revenue, custom ad platform. James walks us through Kevel’s growth, and we take a look at when it’s best to quit, the benefits of journaling, and how to thrive in a market with big, established competitors.
James Avery is the founder and CEO of Kevel, which helps users launch their own custom ad platforms. After working as a consultant, James saw an opportunity to build a platform that helps businesses take control over their advertisements. Although it began as a side project, Kevel now works with brands such as Klarna, Ticketmaster, and Yelp.
Podcast Episode Notes
From consulting to building a software focused on advertising [1:02]
Creating the systems needed to allow a company to thrive and prosper in the digital age [3:15]
The mindset required to construct a sustainable, growing company [6:40]
James’s story securing Kevel’s first big client [9:42]
Kevel’s decision to transition to remote teams [14:31]
Building a positive work environment and cultivating company culture while remote [20:44]
Kevel’s approach to advertising — keep it reasonable, seamless, and useful [25:28]
The shifts in the advertisement industry and the importance of targeting [27:53]
Jame’s advice for business owners that want to understand advertisement prices and determine their CAC (customer acquisition cost) [34:37]
“Every rejection felt personal.” Raising $2 million by learning how to hear “no,” reflect, and move along [36:30]
How to know when to endure or when to change? If you can be the best, keep going. If you can’t be the best, pivot [38:55]
Journaling as a way to keep sane and organize thoughts [41:54]
Advising startups and finding advisers who are relevant to your business’s timeline [45:50]
Product-market fit and scaling are two of the main challenges startups continue to face [48:40]
Startups can be lonely for a solo founder. Form a group of peers and create a support network to help you get through the rough phases [50:08]
More on Kevel
We’re going to discuss how Kevel got started, how they developed their startup, and what they have on the docket going forward into the near future.
James Avery, founder of ad tech startup Kevel, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.
We asked James Avery, founder of Kevel, to share the most impactful ways to support their startup, and this is what they had to say.