Justlearn Profile

Justlearn logo.

Justlearn is an edtech startup providing an online marketplace for customers looking for private tutors.

Founder(s): Philip Rossen

Industry: Education

Founded in: 2017

Location: Denmark

Interview With Philip Rossen

Describe your product or service: 

“Online marketplace for private tutoring.”

Describe your company values and mission: 

“Our mission is to become the world’s largest marketplace for private tutoring.”

How are you funded? I.e. type of funding, number of funding rounds, total funding amount. 

“Raised $130,000 in 2020.”

How big is your team? Tell us a little about them (I.e. co-founders, freelancers, etc.) 

“[One] founder and six freelancers.”

How did you come up with and validate your startup idea? Tell us the story! 

“I had to learn German for a test exam.”

How did you come up with your startup’s name? Did you have other names you considered? 

“The domain name was listed for sale.”

Did you always want to start your own business? What made you want to become an entrepreneur? 

“No, I wanted to study computer science and work for Apple.”

Did you encounter any roadblocks when launching your startup? If so, what were they and what did you do to solve them?

“Yes, I had to learn coding, marketing, and more, because I didn’t have money to hire people.”

Who is your target market? How did you establish the right market for your startup? 

“Target market is global.”

What’s your marketing strategy? 

“SEO and referrals.”

How did you acquire your first 100 customers? 

“Forum comments.”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business? 

“MRR [monthly recurring revenue].”

What’s your favorite startup book and podcast? 

“‘Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business.’”

Is there a tool, app, or resource that you swear by to help run your startup? 


How do you achieve work/life balance as a founder? 

“It is a lifestyle.”

What is a strategy you use to stay productive and focused? 

“Take time to eat healthy and exercise.”

Did you have to develop any habits that helped lead you to success? If so, what are they? 

“To-do lists.”

What was your first job and what did it teach you? 

“My first job was to rename photos for a webshop. It taught me that companies spend a lot of money on webshops.”

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