If you’re starting a business, one of the most important early steps is writing a business plan, and a step-by-step tool can make that a lot less daunting. That’s where LivePlan comes in.
Created by Palo Alto Software, LivePlan is a cloud-based business planning tool that walks you through the entire process. With guided instructions and examples at each section, it helps you build a complete, professional business plan without starting from a blank page.
Read our LivePlan review to learn about the pricing and features that set the tool apart, see how real customers rate it, and decide whether it’s the right business planning software for you.
Build a Stronger Business Plan With LivePlan
Validate your ideas, strengthen your strategy, and develop financial forecasts with LivePlan’s AI-powered planning tools. Save 25% on an annual subscription.
Get StartedWhat Is LivePlan?
LivePlan is a business planning and financial forecasting platform that uses artificial intelligence (AI) to help founders move from an initial idea to a funder-ready plan. It brings idea validation, guided plan writing, market research, financial forecasting, and plan review together in one place, so you can test an idea, build the plan, and validate it before seeking funding.
LivePlan At a Glance
| Features | Business plan builder, AI-powered assistant, idea validation, market research, financial forecasting, plan review, performance dashboard |
| Pricing | Starts at $15 per month (billed annually) |
| Best For | Founders seeking an all-in-one business planning and funding-readiness platform |

Jump Ahead:
Pros & Cons of LivePlan
Pros
- You don’t need prior experience with professional business planning. LivePlan is built for founders who don’t have the time or budget for formal, collegiate-style planning, and it guides you through each step.
- The platform goes beyond writing. Idea Canvas helps you pressure-test an idea before you commit, and Plan Review evaluates your finished plan and points to sections that may need strengthening before you share it with a lender or investor.
- The interface is clean and easy to focus in, and because it’s cloud-based, your plan is accessible from any device and backed up automatically.
- LivePlan offers fully customizable template themes, so your finished plan looks polished in front of investors, partners, and lenders.
- You can import financial data from QuickBooks Online and Xero, which saves time and reduces manual entry errors.
- The four-step growth planning process (plan, forecast, review, and refine) helps you keep the plan useful as your business changes, instead of writing it once and filing it away.
- Collaboration tools let you bring in team members, contributors, and guests to work on the plan together.
Cons
- LivePlan requires an internet connection, since it’s entirely cloud-based.
- There’s no free plan. The lowest cost is the Standard tier billed annually.
- Some of the most useful tools, including deeper market research, what-if scenarios, and performance dashboards, are reserved for the Premium tier.
- LivePlan doesn’t include business valuation tools, which a few competitors like PlanGuru offer.
Turn Ideas into Action with LivePlan
From templates to financial forecasts, LivePlan makes business planning straightforward and stress-free. And if you end up not liking it as much as we do, just ask for a refund within 35 days.
Get StartedLivePlan Pricing
LivePlan keeps its pricing simple, with two main subscription tiers:
- Standard monthly subscription: $20 per month
- Premium monthly subscription: $40 per month
- Standard annual subscription: $15 per month
- Premium annual subscription: $30 per month
Choosing an annual plan saves you 25% compared to paying month to month. Either way, you have 35 days to try the software and explore what it can do, and you can request a full refund within that window if it isn’t the right fit.
Every subscription includes a core set of LivePlan features, including the guided plan builder, automatic financials, and 550-plus sample business plans. Deeper tools like advanced market research, what-if scenarios, and performance dashboards are part of the Premium tier.
There’s also an optional LivePlan Expert add-on for $30 per month, which adds one-on-one video support and priority assistance for founders who want more hands-on guidance.
LivePlan’s Standout Features
LivePlan sets itself apart with several key offerings:
Idea Canvas
Before you invest serious time or money, Idea Canvas helps you pressure-test your business idea. Using AI guidance, real market research, and honest risk assessments, it walks you through the key assumptions behind your plan so you can see what’s working and what needs rethinking early on.
Step-By-Step Instructions
Especially valuable for first-time business owners, LivePlan’s step-by-step instructions guide you through the planning and forecasting process. The platform tailors its examples and prompts to your specific business, so you always know what to do at each stage.
AI-Powered LivePlan Assistant
LivePlan’s AI assistant helps clear roadblocks and speed up the writing process. It can generate draft sections, improve your writing for tone, grammar, and spelling, and suggest revenue and expense items to add to your forecast.
Market Research
LivePlan’s market research pulls market sizing, competitor insights, and customer data tailored to your business and location. It also includes industry benchmarks you can use to check your financial assumptions against real businesses in your field. This deeper research is part of the Premium tier.
Financial Forecasting
With LivePlan, you can build full financial forecasts, including profit and loss statements, balance sheets, and cash flow forecasts, without wrestling with spreadsheets. The AI assistant can suggest forecast items and help you run a clearer analysis of your numbers.
Plan Review
Once your plan is drafted, Plan Review evaluates each major section of your plan, highlights areas that may need strengthening, and helps you prepare for conversations with lenders or investors. It also helps you anticipate questions funders may ask, so you can walk into a meeting prepared rather than caught off guard.
Pitch Presentation Creator
LivePlan turns your finished plan into an investor-ready pitch presentation built on proven templates. Because the financials are live-linked to your forecast, your pitch stays in sync automatically whenever your numbers change.
Performance Dashboards
LivePlan’s performance dashboards compare your projections against your real accounting data, so you can track sales, budgets, and key metrics against your plan over time. Dashboards are part of the Premium tier.
Growth Planning
For founders who want an alternative to a static, traditional business plan, LivePlan supports a growth planning approach built on four stages: plan, forecast, review, and refine. This data-driven process helps you generate feedback and refine your strategy as your business evolves, instead of writing a plan once and setting it aside.
35-Day Money-Back Guarantee
LivePlan offers all subscribers a 35-day money-back guarantee, so you can explore the platform risk-free and decide whether it’s the right fit for your business.
Cloud Access
Because LivePlan is cloud-based, you can access your plan from any location or device, and your work is saved automatically.
Multilingual Plans
LivePlan lets you write and share your business plan in multiple languages, and display your financials in the currency of your choosing.
LivePlan Reviews
No LivePlan review is complete without hearing from the people who actually use it.
On Trustpilot, LivePlan holds a 4.5 out of 5 “Excellent” rating across 129 reviews. The company is also notably responsive, replying to the large majority of negative reviews, usually within a week.
A few themes come up again and again. Reviewers describe the platform as easy to use and intuitive, and many credit the step-by-step guidance and library of sample plans with helping them go from a blank page to an investor-ready plan without missing key sections. Others highlight the AI assistance and the forecasting and market research tools as the features that make the subscription worthwhile.
The feedback isn’t universally glowing, which is a good sign for an honest read. Some users find the platform a little intimidating to learn at first, though several note the momentum builds quickly once they get going. A few also caution that while the AI is helpful for drafting, it can occasionally suggest figures or sources you’ll want to verify yourself before putting them in front of a lender. As with any tool, the 35-day guarantee gives you a window to see whether LivePlan’s approach fits how you work.
LivePlan Alternatives
Before settling on a business planning software, it’s important to consider competitors to ensure you’ve found the right provider for your business. Upmetrics, Bizplan, and Enloop are three popular business plan software solutions — each offering a unique set of features and capabilities. Here’s how each of these competitors stacks up against LivePlan.
Upmetrics vs. LivePlan
Upmetrics offers AI-powered business planning, financial forecasting, and pitch deck creation, with pricing that starts a bit lower than LivePlan at $14 per month. Overall, Upmetrics leans toward more robust financial and strategy features, though its AI tools are more limited on the lowest-cost plan. LivePlan, by comparison, offers more hands-on guidance, which can make it a better fit for first-time founders.
Bizplan vs. LivePlan
Bizplan, from Startups.com, offers a fully guided plan builder, financial statement templates, and access to its online fundraising network, Fundable. It has a smaller, less tech-driven feature set than LivePlan, but its standout is a one-time lifetime plan, which LivePlan doesn’t offer. Bizplan’s pricing starts at $29 per month, with annual and lifetime options available.
Enloop vs. LivePlan
Enloop covers the basics of planning and financial performance, and may suit non-technical users who want something simple. Rather than a money-back guarantee, Enloop offers a seven-day free trial so you can test it before committing. Subscribers can create up to three business plans, with each additional plan costing $9.95.
Is LivePlan Right For Your Startup?
LivePlan packs in a lot, from idea validation and guided plan writing to financial forecasting and performance tracking. So how do you know if it’s the right fit?
It’s particularly well-suited for:
- Founders who want hands-on, step-by-step guidance
- Entrepreneurs working on a single business plan
- Small teams collaborating on a plan together
It may be less ideal if:
- You need a platform built for many contributors at once
- You only want basic, no-frills planning without the extra tools
The bottom line: LivePlan is a strong choice for founders who want to build an investor-ready plan and keep tracking their numbers as the business grows. Its real strengths are idea validation, market research, financial forecasting, and the kind of hands-on guidance that first-time founders tend to appreciate.
Plan, Forecast, Succeed with LivePlan
Start building your investor-ready business plan today with LivePlan’s easy-to-follow steps and expert guidance.
Start NowFrequently Asked Questions
What is LivePlan?
LivePlan is business planning software created by Palo Alto Software to help entrepreneurs and small business owners build business plans, create financial projections, and track performance over time.
How does LivePlan work?
LivePlan guides you through a step-by-step process. You input details about your business, including your financials, products, and marketing strategy, and LivePlan helps turn that into a structured plan with projections, charts, and performance tracking.
What businesses does LivePlan work with?
With 550-plus sample plans spanning nearly every industry, LivePlan works for a wide range of businesses, from solo founders and freelancers to small teams and nonprofits.
Does LivePlan have any hidden fees?
No. LivePlan’s pricing is built around two clear tiers, Standard and Premium, billed monthly or annually. The only optional extra is the LivePlan Expert add-on for one-on-one support, and it’s clearly presented up front.
How do I cancel my LivePlan subscription?
Within the first 35 days, you can contact LivePlan through the app, by email, or by phone to cancel and request a full refund.
How is LivePlan customer support?
LivePlan offers responsive support through live chat, email, and phone, along with live onboarding and educational webinars.
Is LivePlan secure?
Yes. Your business plan and its contents are kept private and confidential, transactions are encrypted, and your work is backed up automatically so you don’t lose progress.
How much does LivePlan cost?
Here are LivePlan’s pricing plans:
- Standard monthly: $20 per month
- Premium monthly: $40 per month
- Standard annual: $15 per month
- Premium annual: $30 per month
Should You Use LivePlan?
LivePlan is one of the strongest business planning tools we’ve reviewed, and it played a real role in getting Startup Savant off the ground. Being able to turn our core data into a polished, presentation-ready plan saved us time and headaches in the early days.
If LivePlan looks like the right fit, you can start planning, pitching, and tracking your business today. And if it turns out not to be what you were hoping for, you can request a refund within 35 days.
Showcase your startup with confidence — Try LivePlan and create an investor-ready business plan today.
