Wix Review:

The Most Freedom in a Website Builder

Wix Website Builder Review

Getting your business website off the ground can feel super challenging. Whether you want to build your website yourself or hire a web developer, the journey to having a site to call your own can feel extra hard. However, with the right website builder, you can make your dreams a reality. This is where Wix comes in.

With over 200 million users, Wix has become one of the most popular website building services around. To find out if they are a good fit for you and your business, this review will go over the pros and cons, pricing and features, and even compare Wix to another website builder.

Check out where Wix landed in our 5 Best Website Builders for Small Business review.


Wix is truly one of the easiest-to-use website builders out there, with its helpful sign-up process and user-friendly templates. This means just about anyone can have a fresh website up in a few minutes, no matter your technological ability. Wix also offers a Free Plan, as well as free trials to see what an upgraded plan would look like before you buy one.

Overall, Wix is a great choice for just about any business owner, freelancer, or individual artist looking to have a professional website to promote their brand. With useful apps, your Wix website can have almost any function you need to grow your reach. 

Get started today, try Wix for free. 

Wix Pros and Cons


  • The Wix drag-and-drop editor offers you a total sense of control, making it easy to get your website looking how you want.
  • Wix offers a free version that still contains quite a bit, as well as a 14-day free trial for testing out upgraded plans. 
  • The Wix editor is user-friendly, offering intuitive suggestions. This allows you to have your ideal website up in a matter of minutes.
  • Wix offers popular services like appointment booking and membership features at all Business & Ecommerce plan tiers. And anything that doesn’t work for you comes with a 14-day money-back guarantee.
  • With more than 800 templates and over five different price points for plans, Wix has something to offer most any business.


  • Wix has some mixed customer reviews— although this is to be expected for just about any website builder these days. Be prepared for some tasks to be a bit more difficult than expected.
  • Wix also hasn’t completely synced its mobile capabilities, meaning not all sites can be viewed well on mobile devices.

Wix Pricing & Features

Wix has several different options for pricing and plans. To make it easy, it has broken these down into two sections for us: Premium Website Plans and Premium Business & Ecommerce Plans.

Wix Premium Website Plans

Besides the Wix Free Plan, there are four Wix Premium Website Plans—  Combo, Unlimited, Pro, and VIP. The prices listed are for annual subscriptions; keep in mind that month-to-month plans may cost a bit more.

Wix plans and pricing.

Free = $0/mo.

The Wix Free Plan does come with quite a bit, but will also hold you back in certain areas. You will have an assigned Wix domain instead of your own personal domain, and Wix ads will be displayed on every page of your site. Site analytics and online payments are not included in the Wix Free Plan, but you do have up to 500 megabytes (MB) of bandwidth and storage. You have access to Wix Customer Care, but it is limited.

When to use: Unfortunately we would not recommend using this plan. It could be helpful for getting your site up and running and feeling out Wix, but not having your own domain name and having to display ads is a deal-breaker for most. Plus, Wix offers a 14-day free trial for any Premium plan, so you might as well try those out anyway. 

Combo = $14/mo.

With the Wix Combo Plan, you can connect your own personal domain and get a free domain voucher for your first year. This plan also gets rid of those Wix ads displayed on free websites, comes with limited video streaming capacities, and three gigabytes (GB) of storage space. Plus, this plan gives you 24/7 access to Wix Customer Care. Check out the Wix App Store to connect free or low-cost apps to make your website more dynamic.

When to use: The Wix Combo Plan is a great, low-cost package, good for most any artist, freelancer, or small business looking to get a basic website up and running. This plan will allow you to put a nice portfolio or landing page up, or even showcase some videos of who you are and what you do. 

Unlimited = $18/mo.

The Wix Unlimited Plan comes with everything included in the Combo Plan, but with more storage space and more video library or streaming capabilities. Plus, you get the Wix Site Booster App and Visitor Analytics App free for the first year, as well as $300 in ad vouchers for Google Ads ™, Microsoft Advertising, and Google Local Listing Ads ™.

When to use: The Wix Unlimited Plan is geared towards entrepreneurs and freelancers looking to spread their reach. The added search engine optimization (SEO) provided with the Booster and Analytics Apps, will help your site appear at the top of search engines and get your name out there.

Pro = $23/mo.

The Wix Pro Plan comes with all of the above and includes even more storage and video capacities. On top of that, this plan also includes the Wix Events Calendar App free for one year, allowing you to add upcoming events to your website as well as to sync your scheduling with your site. You can also design a professional logo for your website, brand, social media, and beyond. 

When to use: This plan is truly a good bang for its buck— coming with complete and consistent online branding. When you’re ready to present a polished, professional, and streamlined face to the world, this plan is here for you.

VIP = $39/mo.

Providing the most storage at 35GB, the Wix VIP Plan has everything included in the Pro Plan, as well as up to five hours of streamable videos or downloadable content. The only other thing to set it apart from the Pro Plan is that it comes with Priority Customer Care, letting you skip the line if you ever need help troubleshooting something.

When to use: If you are in need of more support to get your site up and running as smoothly as possible, this is the plan for you. No need to wait in line for customer service, just jump right ahead. Plus, if you’re a digital creator and need to store and sell your digital content, this plan has the most space for you.


The Wix Pro Plan has the most built into it at a reasonable price and is a solid fit for almost any entrepreneur or local business owner looking to expand their reach. As always, any of these plans come with a 14-day free trial, so test them out for yourself to see what works.

Get building your business website with Wix.

Wix Premium Business & Ecommerce Plans

Besides personal website options, Wix also has Business & Ecommerce Plans, for anyone looking to open an online store or promote their own brand and services. As mentioned earlier, the prices here reflect annual subscriptions and a monthly plan subscription may cost more.

Wix plans and pricing.

Business Basic = $23/mo.

With the Wix Business Basic Plan, you get all the core Wix essentials like no ads cluttering your site, a custom domain, free domain hosting for one year, and 24/7 Customer Care. On top of that, you get access to secure online payments, ways to set up payment plans and recurring payments for your customers, and customers can set up accounts with you. Storage space for this plan starts at a whopping 20 GB and you can have up to five hours of video content or streaming libraries. Plus, there are no product limits, you have access to abandoned cart recovery, and you can sell on social media channels.

When to use: This plan is a great way to get your online store up and running, as well as to promote and sell your goods or services on social media platforms— helping you find new customers.

Business Unlimited = $27/mo.

The Wix Business Unlimited Plan has all the same features as the Business Basic Plan, but with some added bonuses. Not only does it have more storage and video capabilities, but you can offer subscriptions and can accept international currencies. There’s a feature to automate sales tax on the first 100 transactions you make each month, as well as advanced shipping and discounts. Plus, there’s even a way to connect your product reviews to your website, boosting customer trust.

When to use: With the Wix Business Unlimited Plan, you can truly begin to grow your brand‘s reach. This is the perfect fit for any online store looking to expand. If you’re a busy local business owner needing a website that can keep up with your growth, you’ll find good things here.

Business VIP = $49/mo.

Providing the most storage at 50GB, the Wix Business VIP Plan has everything included in the Business Unlimited Plan, as well as unlimited hours of streamable videos or downloadable content. You also get Priority Customer Care, access to unlimited dropshipping, and ways to set up loyalty programs for your repeat customers. This plan is the fullest expression of what Wix can do for your business, expanding the capacities of all the offerings for the previous plans.

When to use: When your online store or business is ready for the full-service treatment, the Wix Business VIP Plan is here for you. Many of these features are a great way to take extra work off your hands while having an ecommerce website that almost runs itself.


Honestly, the Wix Business Basic Plan comes with more features than the Wix Pro Plan, and for the same price. With this plan, you can accept payment for your goods and services, upload more videos or digital content, and sell on social media channels. This is a great way to get your business website going, even if ecommerce isn’t your main focus.

Get your online store up and running with Wix.

How Does Wix Compare?

Seeing how Wix can measure up to a similar competitor is a great way to find out if Wix is the best website builder for your business. Not only does this showcase where Wix may be lacking or excelling, but also can provide a quick way to glance at pricing and features for a Wix alternative.

We chose GoDaddy, our pick for best website builder for startups.

Competitor - GoDaddy

While Wix is one of the best website builders for startups, it is still not our #1 pick. The GoDaddy website builder remains at the top of our Best Website Builders list due to benefits like endless customization options, powerful add-ons, and 24/7 human customer service. GoDaddy offers an affordable, easy-to-use website builder that allows you to quickly have a website up and running. In just a matter of minutes, you can create a fast, mobile-friendly business website with very little effort.

For more information, read our GoDaddy Website Builder Review.

Pricing: Just like GoDaddy, Weebly offers a Free Plan, coming with some limitations. GoDaddy Website Builder plans begin at $9.99/month, including email and social media marketing tools.

Features: GoDaddy is very simple to use, even for beginners. You don’t have to be tech savvy to have a great-looking GoDaddy website running within minutes. GoDaddy websites are automatically mobile-optimized so you never have to worry about losing a visitor to slow pages. Your new startup website also comes with valuable SEO, email, and marketing tools to help you grow your business. 

Customer Support: Both GoDaddyy and Wix offer priority customer support to higher-level plans, but GoDaddy consistently offers more support for all its customers. You may have to contact Wix customer support during business hours to get the personalized help you need.

Number of Users:  GoDaddy is fairly popular, boasting over 20 million customers worldwide. Wix, however, has over 200 million users, making it one of the most popular website builders around.

Should You Use Wix?

With its wide variety of pricing plans and great access to customer care, Wix is sure to have a plan for almost any small business or freelancer looking to get their site off the ground and build their brand. It’s super quick and simple to sign up and begin building right away, with intuitive features and easy-to-use templates. If you still want some more options, check out our Best Website Builder Review or try our top pick for best website builder, GoDaddy.

After all we’ve discussed, we give Wix a 4.4 out of 5 stars. Wix is simple, easy to use, and incredibly flexible. You can have your website up and running in a few minutes with built-in ways to grow your business.

Visit Wix

Frequently Asked Questions for Wix

How easy is it to get set up?

Wix offers one of the easiest ways to get started. By taking you through a quick quiz of what type of business you run and what you’re looking to have your website do, Wix will suggest templates and apps to help enhance your website from the start.

Is there a free version?

Yes, there is! But it comes with ads and limited capabilities so we don’t recommend it. You can always test drive any of the Wix Premium Plans with a 14-day free trial.

What extra features or perks are included?

All Wix plans come with access to its customer support— even the free plan. Wix also has great apps, most of which are free, that help to enhance and personalize your site.