10 Hottest Subscription Box Startups of 2024

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the most exciting subscription box startups of 2024 that startup lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

• Location: Vienna, Austria
• Funding: Seed, €2.8 Million

Austrian subscription box startup HelloBello wants to change the face of pet nutrition. The company offers freshly-cooked, human-grade food catered to each dog’s specific dietary needs. Meals are free of by-products, pre-portioned, and delivered straight to your door. Currently, the brand caters exclusively to German-speaking markets.

• Location: San Francisco, California
• Funding: Series B, $55.8 Million

San Francisco furniture business Oliver Space makes beautiful spaces easy and affordable. Their innovative delivery service allows users to select a plan (flex, rent, or own), and the team will then deliver, assemble, and place furniture. Clients can return items they don’t want, swap for a different style, or keep what they like. 

• Location: Haarlem, Netherlands
• Funding: Private

Netherlands-based Kingdom of Books offers second-hand book subscription services to members. Subscriptions cost just seven Euros, and users receive a new English-language book during the first week of every month. They currently have over 2,000 books, and stock is replenished every month. In addition, Kingdom of Books provides jobs for unemployed and underemployed people, helping give them a sense of pride and belonging. 

• Location: London, United Kingdom
• Funding: Private

London handbag rental service Cocoon allows members to access high-fashion bags in a smarter, less wasteful way. Members have access to a range of trendy, in-season purses, vintage bags, and limited edition accessories. Payment plans include monthly, quarterly, and flex options, and the member can choose between “premium” and “deluxe” bags. Purses can be kept for up to three months, and then they are swapped out for a new style.

• Location: New York, New York
• Funding: Seed, Unknown Amount

New York subscription box startup Lux Beauty Club makes innovative CBD-based products to elevate your mood and skin. The brand guarantees farm-to-home, certified-organic ingredients and nothing artificial. Members can opt for a “subscribe and save” option, where they receive their favorite products routinely (between every one and six weeks) at a 20% discount. 

Discover more top startups in NYC.

• Location: Preston, United Kingdom
• Funding: Pre-Seed, $15,000

The Box Hut is a London-based business specifically designed to help users find box subscriptions. Members can browse a large selection of subscription box services, finding the perfect match for their interests and needs. They can then buy and manage their subscription through The Box Hut or switch to a different plan if they decide they want to change things up.

• Location: Rotterdam, Netherlands
• Funding: Pre-Seed, €110,000

Rotterdam-based subscription box startup Homespring is a furniture-as-a-service brand that caters to European customers. Members can purchase subscriptions for designer furniture, and payments can be converted to installments if the member decides they want to keep a particular piece. Customers pay a monthly fee and return an item, swap it for something else, or keep it.

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

• Location: Mexico City, Mexico
• Funding: Pre-Seed, $500,000

Direct-to-consumer dog wellness brand Lea&Bo offers a personalized way for people to feed their pets. The Mexico-based startup provides all-natural, vet-developed meals delivered straight to the home. Recipes are made of healthy ingredients and free from by-products and supplements. Members can choose between a partial plan (where their pet sometimes eats Lea&Bo food) or a full plan (where their pet only eats Lea&Bo food), and members can select how often they want to receive shipments. 

• Location: Bengalore, India
• Funding: Pre-Seed, $120,000

Rose Bazaar is a home-delivery service aimed at providing members with fresh flowers for daily prayer. The India-based company delivers flowers directly from their partner farms, cutting out the cost of middlemen. Flowers stay fresh for up to 15 days, and members can pick from several monthly plans.

Explore more top startups in India.

• Location: London, United Kingdom
• Funding: Private

London-based Leaf Envy is an innovative subscription service that offers quality and affordable plants to businesses and individuals. They provide tailored plant recommendations and care advice to members and plant installation. Delivery is carbon-neutral, and all packaging is 100% recyclable. Subscriptions are delivered monthly and are pre-paid in six or twelve-month increments. 

Recommended: Check out our full list of the top startups to watch!