20 Top Health and Wellness Startups in 2023

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With more access to information and education, the health and wellness industry is growing rapidly. Health and wellness startups are pushing the possibilities of personal care by innovating new technology that provides deeper insights than ever before.

In this list, we’ll cover some of the top health and wellness startups, their founders, funding amounts, investors, and what makes them so great.

Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Best Health and Wellness Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the best health and wellness startups of 2023 that startup-lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Meditopia

  • Location: Berlin, Germany
  • Industry: Mental Health
  • Founders: Ali Murat Ceylan, Berk Yilmaz, Fatih Mustafa Celebi
  • Founded In: 2017
  • Funding: $18.3 Million
  • Investors Include: Vela Partners, Atlantic Labs

With over 32 million users, Meditopia is a meditation and mindfulness app that can improve sleep and lower stress. Users complete an emotional health assessment and then download the app to start a personalized program. What makes this app unique from others is the access to one-on-one coaching. There are over 1,000 different mindful and meditative pieces of content to choose from that include relaxing sounds, music, inspiration, and articles.

Discover more top mental health startups.

2. Eight Sleep

  • Location: New York, New York
  • Industry: Sleep
  • Founders: Alexandra Zatarain, Andrea Ballarini, Massimo Andreasi Bassi, Matteo Franceschetti
  • Founded In: 2014
  • Funding: $162.1 Million
  • Investors Include: Jaws Ventures, SoftBank

Eight Sleep develops innovative sleeping technology that tackles some of the biggest issues facing bad sleepers. Their mainstay product, the Pod 3 helps to regulate temperatures for each side of the bed. Couples can set one side of the bed to a cooler or warmer temp than the other. There is a Pod mattress and a Pod cover which both offer the same technology.

Discover more top startups in NYC.

3. Kindroot

  • Location: Los Angeles, California
  • Industry: Wellness
  • Founders: Alisa Pospekhova
  • Founded In: 2019
  • Funding: N/A
  • Investors Include: N/A

Kindroot is a unique supplement company that makes adaptogen lozenges that are developed by a candy hall of fame scientist. The ending result is a smooth, sweet lozenge that has the same type of sensory benefits as aromatherapy. The small lozenge also carries the healing properties of plants and gives users a small reset in their day from stress and anxiety. The wellness treats claim to help with focus, mood, sleep, and immunity.

Listen to our interview with the founder of Kindroot below!

4. Cerebral

  • Location: San Francisco, California
  • Industry: Medical
  • Founders: Ho Anh, Kyle Robertson
  • Founded In: 2020
  • Funding: $462 Million
  • Investors Include: Access Industries, Artis Ventures

Cerebral is on the cutting-edge of telemedicine and helps everyday individuals get help for anxiety, depression, insomnia, ADHD, and more. By signing up for a plan, users receive regular assessments they can attend by phone or through video. All the medication management, delivery, and appointments are included in the price of a subscription. Users fill out a short form and then hop on a phone call with their prescriber. Medication is mailed monthly and a monthly chat with a care counselor is included.

5. Sun Genomics

  • Location: San Diego, California
  • Industry: Supplements
  • Founders: Sunny Jain
  • Founded In: 2016
  • Funding: $12.2 Million
  • Investors Include: Emerging Technology Partners, Nascita Ventures

The microbiome of a person's gut is uniquely different for everyone. That's why probiotics that have the same formulas that are given to different people will never have consistent results. Sun Genomics creates a probiotic that is completely personalized to your exact microbiome. By using this process, the probiotics are able to reduce bloating, gas, and constipation, relieve digestive issues, increase food tolerance, regulate bowel movements, and balance energy levels.

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

6. ClassPass

  • Location: New York, New York
  • Industry: Fitness
  • Founders: Mary Biggins, Payal Kadakia, Sanjiv Sanghavi
  • Founded In: 2011
  • Funding: $549.2 Million
  • Investors Include: Temasek Holdings, Apax Digital

Instead of individuals needing to purchase multiple memberships to different fitness and wellness studios, ClassPass provides one membership that gives users access to all of them. By partnering with thousands of top-rated gyms, fitness studios, salons, and spas, ClassPass allows holistic support with only one membership. Once signed up, users are given credits they can spend at various wellness facilities.

Explore more top fitness startups.

7. Aaptiv

  • Location: New York, New York
  • Industry: Fitness
  • Founders: Ethan Agarwal
  • Founded In: 2015
  • Funding: $52.1 Million
  • Investors Include: Insight Partners, Bose Ventures

Aaptiv makes audio and video fitness workouts designed to transform a person in as little as 30 days. The workouts can be synced to popular songs that users are already familiar with to help them stay motivated. users are able to take advantage of multi-week plans that are customized to their goals whether they be weight loss, race training, flexibility, maternity, and more.

8. Meru Health

  • Location: San Mateo, California,
  • Industry: Mental Health
  • Founders: Albert Nazander, Kristian Ranta, Riku Lindholm
  • Founded In: 2016
  • Funding: $53.3 Million
  • Investors Include: FMZ Ventures, Leksell Social Ventures

Mental healthcare is accessible to all with the features included with Meru Health. The app combines science, technology, and human support to help individuals with depression and anxiety. The program is holistic, so people get support with sleep, nutrition, and social interactions. What makes the app achieve results is the cutting-edge tracking abilities using heart rate variability.

Discover more top Silicon Valley startups.

9. Tonal

  • Location: San Francisco, California
  • Industry: Fitness
  • Founders: Aly Orady, Nate Bosshard
  • Founded In: 2015
  • Funding: $450 Million
  • Investors Include: Cobalt Capital, Sapphire Ventures

Tonal is a workout machine that uses AI to provide resistance and full-body workouts. The machine is able to give users over 200 different exercises and unlimited workout possibilities. What makes Tonal unique is how it takes into account a user's weight, muscle fatigue, and reps so it can automatically adjust the resistance. There is also a monthly membership that gives access to workout classes, custom programs, and one-on-one coaching.

10. Asana Rebel

  • Location: Berlin, Germany
  • Industry: Fitness
  • Founders: Pascal Klein, Robin Pratap
  • Founded In: 2015
  • Funding: $24.8 Million
  • Investors Include: High-Tech Grunderfonds, Greycroft

With fitness support for men and women, Asana Rebel is able to use AI to customize programs for each individual. Users will start by taking an online questionnaire that details their personal goals. Once finished, they'll automatically receive personalized recommendations on the different types of workouts they should consider. All workout classes are online, and users are able to complete them anytime and anywhere.

11. Wellory

  • Location: New York, New York
  • Industry: Nutrition
  • Founders: Emily Hochman
  • Founded In: 2019
  • Funding: $4.2 Million
  • Investors Include: Story Ventures, Ride Ventures

With a mission to make personal nutrition accessible to everyone, Wellory is a platform that provides support using dietitians for little to no cost. They do this by finding a registered dietitian that is already in the network of a person's insurance. All meetings are conducted through a telehealth system so that there are no geographical restrictions. Dietitians are specialized in a number of different areas so users won't have to look far for what they need.

12. Headspace

  • Location: Santa Monica, California
  • Industry: Mental Health
  • Founders: Andy Puddicombe, Richard Pierson
  • Founded In: 2010
  • Funding: $215.9 Million
  • Investors Include: Empede Capital, Times Bridge

Headspace has quickly grown into one of the largest used meditation apps with millions of downloads. The app offers a number of features that are designed to help people live healthier and happier lives. One way it does this is by teaching users how to meditate and providing them with guidance on how to do it properly. The app also has a number of different meditation programs that focus on topics like sleep, stress, and anxiety. Headspace is also unique in that it offers a subscription-based service that gives users access to a number of different features focused on meditation, sleep, movement, focus, and waking up.

13. Simple Habit

  • Location: San Francisco, California
  • Industry: Mental Health
  • Founders: Yunha Kim
  • Founded In: 2016
  • Funding: $12.6 Million
  • Investors Include: Correlation Ventures, Foundation Capital

Simple Habit is another meditation and wellness app that is recommended by mental health experts. Users are able to try out the app for free in order to improve their sleep, marriages, parenthood, work, and health. Not only are there guided meditations but daily motivation videos, guided sleep sessions, and coaching from world-renowned experts. The app makes users feel at ease by letting them know it only takes five minutes a day to improve their overall well-being. It's also possible to track progress and see how far someone has come since using the app.

14. Tempo

  • Location: San Francisco, California
  • Industry: Fitness
  • Founders: Joshua Augustin, Moawia Eldeeb
  • Founded In: 2015
  • Funding: $298.8 Million
  • Investors Include: Bling Capital, Norwest Venture Partners

While most other fitness machines focus on one type of workout, Tempo includes an entire fitness platform that includes equipment, guidance, and motivation. All buyers will receive workout equipment that comes with 3D sensors that are able to track progress and help with correct form. Using AI, users will receive recommendations on their workouts and customized plans that can help them achieve their goals. Personal coaching is also included as well as over 2,000 guided workouts.

15. WithMe Health

  • Location: San Francisco, California
  • Industry: Medical
  • Founders: Joshua Augustin, Moawia Eldeeb
  • Founded In: 2015
  • Funding: $298.8 Million
  • Investors Include: Bling Capital, Norwest Venture Partners

Even with insurance, medication costs can quickly get out of hand. WithMe Health is here to help with a mission to make a better medication experience for all. The platform provides personalized medication guidance for modern PBM or a client's existing PBM. Using this process, WithMe Health is able to lower pharmacy spending and improve health outcomes.

16. Fastic

  • Location: Berlin, Germany
  • Industry: Health App
  • Founders: Benjamin Bak, Phillip Wayman, Sebastian Wettcke
  • Founded In: 2019
  • Funding: $5 Million
  • Investors Include: BLN Capital

Fastic is a health app that offers support for several areas of a person's well-being. Mindfulness, nutrition, sleep, movement, and human connection are all included in the app. users will get simple recipes they can make at home, connect with friends on the app, celebrate their progress, and create healthy habits and track them.

17. Whoop

  • Location: Boston, Massachusetts
  • Industry: Fitness, Wearables
  • Founders: Aurelian Nicolae, John Capodilupo, Will Ahmed
  • Founded In: 2012
  • Funding: $404.8 Million
  • Investors Include: Thursday Ventures, SoftBank Vision Fund

Although everyday people can use WHOOP, it is primarily aimed at athletes who are looking to perform at the highest levels. It's a wearable device that looks similar to a health watch, and it tracks your recovery, sleep, training, and health. Using the data, WHOOP is able to offer personalized recommendations and offer coaching advice. Users will even get better insights into their skin temperature, blood oxygen, and more.

See more of the top Boston startups.

18. Grand Rounds Health

  • Location: San Francisco, California
  • Industry: Healthcare
  • Founders: Lawrence Hofmann, Owen Tripp
  • Founded In: 2011
  • Funding: $272 Million
  • Investors Include: The Carlyle Group, Adams Street Partners

Healthcare insurance can be expensive for companies which is why Grand Rounds Health is providing a tech-driven alternative for healthcare services. The platform aims to deliver better clinical and financial outcomes in the healthcare industry using data-driven guidance, advocacy, and care for all health needs.

Discover more top healthcare startups.

19. Grokker

  • Location: San Jose, California
  • Industry: Health
  • Founders: Lorna Borenstein
  • Founded In: 2012
  • Funding: $22.5 Million
  • Investors Include: Aspect Ventures, InterWest Partners

Grokker is another healthcare solution for companies looking to supplement the current insurance they offer. The startup provides on-demand access to expert-led video content that helps with stress management, sleep, nutrition, and more. There is also a library of articles, tips, and challenges that employees can take part in. Employees are also able to access a social community to seek support and encouragement in their health goals.

20. Ro

  • Location: New York, New York
  • Industry: Health
  • Founders: Rachel Blank, Rob Schutz, Saman Rahmanian, Zachariah Reitano
  • Founded In: 2017
  • Funding: $1 Billion
  • Investors Include: Initialized Capital, TQ Ventures

Ro is a digital healthcare platform that offers guidance on a variety of different healthcare topics. Skin health, fertility, supplements, mental health, weight loss, and overall well-being are all included in the platform. Once users complete an online questionnaire, they can start to receive customized care plans tailored to their specific goals. Subscribers also have access to a provider at all times using the app.

Recommended: Check out our full list of the top startups to watch!


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