11 Best CRM Startups to Follow in 2024

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Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative customer relationship management (CRM) companies to watch in 2024 and beyond. From support ticket automation to all-in-one team solutions — these are the best CRM startups to follow. 

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Top CRM Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the best CRM startups of 2024 that startup-lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Uptics Sales Automations

  • Location: Minneapolis, Minnesota
  • Funding: Pre-Seed, $100,000

Uptics is about as straightforward of a CRM as you can get. The company specializes in collecting and organizing data from customers but the real focus is on sales automation. Uptics is able to provide sales automation that helps teams focus on delivering rather than organizing and maintaining a pipeline. The platform is incredibly user-friendly and is able to collect mounds of data on each individual customer, giving companies the advantage for closing leads.

2. Papercups

  • Location: San Francisco, California
  • Funding: Seed, $125,000 

Papercups is a powerful software-as-a-service (SaaS) tool that offers companies an all-in-one solution for communicating with their clients. In doing so, Papercups gathers valuable info about your prospects like the last time they were engaged with a company and any notes on previous communications. Companies are able to use the tool from Slack, the mobile app, or the desktop dashboard. Companies are able to fully customize their widgets when communicating to customers online and generate automatic responses to save your team time. 

3. Mimiran

  • Location: Austin, Texas
  • Funding: N/A

Mimiran playfully calls itself the anti-CRM for its ability to keep companies organized and close leads without having to be overly “sales-y.” The platform is pretty simple to use and is geared more towards SMBs than any other type of business. Mimiran is not only able to track customer data but it allows companies to take advantage of forms, lead magnets, and other helpful tools to get more leads in the door.

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4. Laserfocus

  • Location: San Francisco, California
  • Funding: Pre-Seed, $555,000

Organizing the sales process is key to a startup company’s success, and no one does it better than Laserfocus. The name says it all as the software gives companies the ability to categorize and visually see their entire pipeline. The software is specific to the Salesforce platform so it won’t work with other CRMs but it takes all the complexity out and gives a very user-friendly experience. All of the same customer data and engagement metrics are still there but with a much more streamlined approach. 

5. Dex

  • Location: San Francisco, California 
  • Funding: Pre-Seed, $150,000

Keeping track of every prospect that comes into contact with a company can be overwhelming and confusing. There are multiple platforms to cross-reference just to get some basic data about what actions the prospect has taken and the communication that has taken place. Dex allows companies to consolidate all the data from multiple platforms into one place. Companies can integrate email, LinkedIn, Google Calendar, Facebook, and more. 

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6. AptEdge

  • Location: San Francisco, California
  • Funding: Venture Series, $1.9 Million

Using the power of AI, AptEdge is taking customer support to another level. The software is able to manage thousands of support tickets every day and automatically categorize them for your team based on trends in the copy. AptEdge then takes the data it’s collecting and makes predictive solutions for a company on whether or not tickets are about to churn or the revenue impact. The company is able to eliminate bottlenecks caused by support teams trying to sift through support tickets.

7. Malqart

  • Location: Los Angeles, California
  • Funding: Seed, $327,000

Malqart is more of an all-in-one solution for teams that are trying to get set up and organized. They can set up an entire CRM system as well as manage websites, HR training, recruiting, and partner relationships. Companies will get an in-depth consultation that will define what the company’s goals are and then set out to deliver a customized plan to help produce results. Startups that don’t have the team members in place to tackle everything that needs to get done will appreciate the comprehensive solution Malqart offers. 

8. Power-CRM

  • Location: Marlton, New Jersey
  • Funding: Pre-Seed, $100,000

Built on one of the most trusted brands in the world, Power-CRM is a Microsoft-powered company that is able to manage several areas of customer relationships. Automations, sales management, customer service, and project management are all included in the software. Companies don’t have to pay for everything all at once, they can license just what they need to get started and then add on as they go. CRM startups don’t often come with such a strong backing as they do with Power-CRM.

9. Froged

  • Location: Malaga, Spain
  • Funding: Seed, €900,000

With Froged, companies can essentially manage almost every aspect of the customer experience from onboarding to customer retention. The tool focuses on three main areas, product adoption, customer experience, and engagement. The product adoption phase allows companies to design, build, and analyze their strategies from one tool. The customer experience features provide documents and product updates, and it manages customer conversations in one widget. 

10. Majorel

  • Location: Paris, France
  • Funding: N/A

Already well established for a startup, Majorel helps companies manage the customer experience with a host of tools. Anything from customer interaction to business process and tech, Majorel helps companies get more out of their systems. The company continues to win multiple awards for its great value and it’s already becoming a big name in the CRM world. 

11. Folk

  • Location: Paris, France
  • Funding: Seed, €2.8 Million

Folk is set up to be everything that other CRMs are not: easy to use and made for the next generation. The visual aesthetic alone will tell you who they are targeting but it’s the tool that does most of the talking. Companies are able to keep track of all their potential leads, influencers, and contacts in one place and it allows companies to easily manage them through tags. The helpful pictures and emojis thrown into the software keep it refreshing and easier to organize. 

Recommended: Check out our full list of the top startups to watch!

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