14 Top Atlanta Startups to Watch in 2024

Landscape photo of Atlanta city center.

Simply put, Atlanta is a great place for startups. At least 40 corporate innovation centers exist in the city (that’s the highest concentration of startups in the entire southeast US). Atlanta is also home to many incubators and accelerators. Entrepreneurs will find that they will have all the mentorship and funding they need in Georgia, whether they work in tech or want to try a different field with support from the startup community.

From machine learning innovations to marketing automation platforms, these are the top Atlanta startups to watch this year. 

Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Best Startups in Atlanta to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the most exciting Atlanta startups of 2024 that startup-lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Buckle

  • Industry: Insurtech
  • Founders: Dustin Walsey, Martin Young
  • Founded In: 2017
  • Funding: $116 Million
  • Investors Include: Siguler Guff & Company, Hudson Structured Capital Management

Buckle is a financial services company that provides insurance to rideshare and delivery drivers. Since 2017, the company has provided coverage for drivers at Gopuff, Instacart, Favor/HEB, and other organizations. It has raised $116 million in funding over five rounds, with the last being “Debt Financing.”

2. Flock Safety

  • Industry: Software, Machine Learning
  • Founders: Garrett Langley, Matt Feury
  • Founded In: 2017
  • Funding: Series E, $380.6 Million
  • Investors Include: Tiger Global Management, Spark Capital, Bedrock

Flock Safety is an interesting organization because it focuses on crime-fighting tech. It creates and offers security systems that take images. Using machine-learning algorithms, the tech can also identify vehicle fingerprints. The system can also directly report crimes, such as when stolen vehicles come into a neighborhood, to the local police. 

3. Bakkt

  • Industry: Cryptocurrency
  • Founders: Jeffrey C. Sprecher, Kelly L. Loeffler
  • Founded In: 2018
  • Funding: $807.5 Million
  • Investors Include: Goldfinch Partners, PayU, The Boston Consulting Group

Bakkt, launched in 2018, is a digital asset company. The platform is set up to allow institutions and businesses to sell, buy, spend, or store their digital assets. To date, it has raised $932.5 million and has 17 investors. It also partners with companies in food and beverage, financial services, and hospitality.

4. Hermeus

Hermeus is an aerospace organization that aims to develop a Mach 5 aircraft that would speed global travel. Hermeus has partnered with government agencies (including NASA and the United States Air Force) to work on autonomous aircraft technology as well. The overall goal of the company is to create planes that can travel at twice the speed of the supersonic Concorde. 

5. BitPay

  • Industry: Ecommerce, Fintech
  • Founders: Anthony Gallippi, Stephen Pair
  • Founded In: 2011
  • Funding: Series B, $114.3 Million
  • Investors Include: Menlo Ventures, Launch Code Capital, Bossanova Investimentos

BitPay is a cryptocurrency app allowing users to buy, sell, and trade Bitcoin and turn Bitcoin into real cash through BitPay's crypto debit card. The platform also caters to businesses to combat fraudulent transactions, accepting all crypto wallets and top coins. 

6. Facilio

  • Industry: Data Science, Real Estate, SaaS
  • Founders: Krishnamoorthi Rangasamy, Prabhu Ramachandran, Rajavel Subramanian, Yogendra Babu
  • Founded In: 2017
  • Funding: Series B, $45.4 Million 
  • Investors Include: Accel, Brookfield Growth, Tiger Global Management

Facilio is a property operations platform. It uses a code-free IoT overlay and offers free demos and trials to potential users. Facilio states that it is “rethinking the way buildings are managed,” working toward creating smarter, predictive facility experiences. It also places a focus on sustainability.

The software connects teams, systems, and equipment across multiple facilities, so they can work from anywhere.

7. Fanaticus XR

  • Industry: Virtual Reality, Digital Entertainment
  • Founders: Andrew Leba, Ernesto Escobar, Michael Vogel
  • Founded In: 2018
  • Funding: Seed, $10,000
  • Investors Include: Boomtown Accelerators, Right Side Capital Management

Fanaticus XR is designed to allow fans to experience scenes from their favorite video games, movies, and books. Founded in 2018, the XR experience is focused primarily on the science fiction genre and creates an opportunity for fans to be immersed in content. Their web-based platform, Galaxy, also allows non-technical users to create and monetize environments. 

8. Modify Health

  • Industry: Food
  • Founders: George Pratt
  • Founded In: 2018
  • Funding: Series B, $14 Million
  • Investors Include: Nashville Capital Network, VTC Ventures, RC Capital

Modify Health, founded in 2018, believes that food is the best medicine. It offers low FODMAP and Mediterranean meals that are chef-prepared and delivered directly to people’s homes. This digital health platform has raised $14 million in funding with investors that include Nashville Capital Network and VTC Ventures.

9. Polygon.io

  • Industry: Fintech
  • Founders: Quinton Pike
  • Founded In: 2016
  • Funding: Series A, $6.4 Million
  • Investors Include: Green Visor Capital, Headline

Polygon.io is a platform that provides developers with access to both historical and real-time financial market data. Its goal is to “help developers build the future of fintech by democratizing access to financial data.” It is used by companies, governments, and institutions in and outside the United States. To date, it has raised $6.4 million in funding and now offers several subscription plans for its services. 

10. Patientory

  • Industry: Healthcare, Cybersecurity
  • Founders: Chrissa McFarlane
  • Founded In: 2015
  • Funding: $8.7 Million
  • Investors Include: Moda Health, Backstage Capital, EXPERT DOJO

Patientory is a health tech startup that empowers patients by providing digital access to their health data, allowing them to make more informed decisions about their care. The startup connects physicians and patients across a single, secure platform to create a seamless experience for every party.


  • Industry: Cybersecurity, Information Technology
  • Founders: Eyal Benishti
  • Founded In: 2014
  • Funding: Private Equity, $95 Million
  • Investors Include: Jump Capital, K1 Investment Management, Eltron Ventures

IRONSCALES is an enterprise email security platform leveraging artificial intelligence (AI) and anti-fraud solutions to ensure inboxes remain uncompromised from phishing attacks. Not only does IRONSCALES' platform combat cyber threats, it saves IT teams time, allowing them to focus on other important tasks.

12. CallRail

  • Industry: Business Intelligence
  • Founders: Andy Powell, Kevin Mann
  • Founded In: 2011
  • Funding: $137.5 Million
  • Investors Include: Square 1 Bank, Leaders Fund, Sageview Capital

CallRail is a business intelligence platform built for small businesses to track and measure phone calls to optimize their sales channel. Powered by artificial intelligence (AI), the platform comes loaded with features to monitor the success of phone campaigns and improve conversions with better conversational tactics and targeting.

13. Sunday

  • Industry: Food and Beverage, Mobile Payments
  • Founders: Christine de Wendel, Tigrane Seydoux, Victor Lugger
  • Founded In: 2021
  • Funding: Series A, $124 Million
  • Investors Include: Coatue, French Partners, New Wave VC

Sunday is a mobile payments platform for restaurants. Using Sunday, customers are able to easily complete payments at food establishments, view menus, and join loyalty programs. The platform as a whole benefits both the consumers and establishment, streamlining processes and helping restaurants seat more patrons as well as build brand loyalty.

14. Flourish Software

  • Industry: Cannabis, Logistics
  • Founders:  Bennet Adams, Colton Griffin, Juan Carlos Garcia
  • Founded In: 2017
  • Funding: $2.1 Million
  • Investors Include: Quixotic Ventures, 7thirty Capital, Mark Kingdon, Krillion Ventures

Flourish Software created award-winning cannabis software and aims to be at the forefront of the industry as it takes off in the United States. The platform offers seed-to-sale tracking as well as cultivation, manufacturing, and supply-chain management tools. 

Flourish Software is not yet available in every state, but it is in 23 and ready to deploy in all but four requiring new integration. The company is a member of the California Cannabis Industry Association, Michigan Cannabis Industry Association, New Jersey Cannabusiness Association, and Humboldt County Growers Alliance. 

Recommended: Check out our full list of the top startups to watch!