Insights From the Founder of Proptech Startup Zepth

Zepth founder.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Prasoon Shrivastava of Zepth that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Someone else’s opinion of you does not have to become your reality. At times in my life, I was told that I was overly ambitious and living in a fool’s paradise, and I had to learn not to let that discourage me. With hard work and a bit of luck, you can accomplish what you set out to do.”

What is the best method you've found to avoid burnout as an entrepreneur?

“It can be very difficult to prioritize physical and emotional wellness, particularly in the midst of such a stressful global climate. As an entrepreneur and business leader, it’s easy to feel drained. I think the best way to combat this is by seeking moments of respite—through vacation destinations that support rest and rejuvenation, connection with the natural landscape, or any activity that brings you peace. It’s important to alleviate mental and physical stress amongst employees as well, as it not only raises efficiency and morale but also makes for a healthier workplace.”

What is your advice for coming up with a unique startup idea?

“The best way to come up with a startup idea is to question what kind of product or service would make your life and your job easier. Zepth was created as a way for my own team to handle internal challenges, and it grew from there.”

What is your advice for overcoming challenges and failure?

“Uncertainty is the only certainty in life. We live in a complex world of interdependent ecosystems and often have to depend on so many unknown factors. No matter how many business plans we make or strategies we deploy to achieve our goal, the journey is full of surprises, and we have to keep adjusting. COVID is one recent example of how timely maneuvers and strategy changes enabled us to overcome challenges.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“I often think back to Michael Gerber’s book, The E Myth Revisited, in which he highlights a fatal assumption: “If you understand the technical work of a business, you understand a business that does technical work.” Having the technical skills necessary [for] a certain industry does not automatically make you a good businessperson, and on the flip side, many great business people are not highly skilled in technical matters. It is important for all aspiring entrepreneurs to remember that running a business is a unique skill set.”

What is the best advice you've ever received?

“About a decade ago, a mentor told me that whenever you have an issue that agitates you, sleep on it and take another look at it the following morning. I’ve learned that I make my best decisions when my mind is calm and not agitated. If I make an impaired decision, it can snowball and impact others and can even have financial impacts on projects and business. This has helped me a great deal in my decision-making throughout my life.”

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