Insights From the Founder of Martech Startup Viewst

Viewst founder, Victoria Duben.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Victoria Duben of Viewst that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Follow your dreams, and don’t be afraid to fail. Use this experience to start again and again. Trust the numbers and don’t even try to avoid them.”

What is your advice for entrepreneurs in your industry specifically?

“Adtech is a noisy place — though there are processes to improve and automate. Talk to your prospects to find out more about their current needs, and develop something that marketers really want and need.”

What is your advice for coming up with a unique startup idea?

“You never know until you try it! Just do it!”

What is your advice for overcoming challenges and failure?

“Don’t take it personally. Try to learn the lessons to avoid similar problems going forward. Sleep well before making up your mind about a hard decision or a hard choice. Lean on facts and not on your emotions.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“Don’t be afraid of failures and judgment. It is only about you and your dream. Keep going if it makes you feel happy! And team up with people who are ready to share this adventure with you, who are also big believers like you are.”

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