Uditerboard Profile

Uditerboard product.

Uditerboard is an innovative, customer service-oriented electric skateboard startup that offers exceptional products at competitive prices.

Founder(s): Spike Chen

Industry: Software (SaaS)

Founded in:

Location: China

Email: info@uditerboard.com

Interview With Spike Chen

Describe your product or service: 

“innovative electric skateboard”

Describe your company values and mission: 

“UDITER BOARD is an innovative and professional electric skateboard company. We have a strong design, production, and service team to provide our customer[s] with the latest, unique electric skateboards and the best service worldwide!”

How are you funded? I.e. venture capital, angel investors, etc.

“Angel investors.”

How big is your team? Tell us a little about them (I.e. co-founders, freelancers, etc.)

“Three co-founders”

Did you always want to start your own business? What made you want to become an entrepreneur? 

“Yes, I always want to try to do something on my own and make my own decision. Being an entrepreneur will allow me to get involved in all different areas of the business which would be very interesting.”

How did you come up with your startup idea? How did you decide to actually act on the idea? What gave you confidence that you were on the right track? 

“One day, I saw someone playing an electric skateboard on the street. The first thing I thought about this was how cool it is. In the past, I’ve seen a normal skateboard but never knew it could be motorized. At that time, I was extremely impressed. After a few months, my friend also bought an electric skateboard when we went out for fun. I was pretty curious about how it feels to ride it. After being scared at the beginning, it was amazing to be able to control it to slide smoothly. I started to fall in love with this sport.”

“Then I searched on Google about what e-skateboard brand to buy. There are quite a few options available. Some big brands are too expensive and might not be suitable for beginners such as myself. After doing some research, I was able to find one that was relatively cheaper. While riding, I noticed that the board is too hard, and the battery quickly runs out. On Reddit and several other forums, I participated in discussions about what makes a good skateboard. In this period, I found my partners. Since most of us have engineering backgrounds, why not create our own electric skateboard? In doing this, I can determine the good features and qualities that I can share with other people. We soon founded an electric skateboard company together, called Uditer Electric Skateboard.”

How did you come up with your company name? Did you have other names you considered? 

“Udi is a name of Hebrew origin, meaning torch, a burning stick. Ter is the short name for Terbium. It is a critical element used in many technological products, such as circuit boards that transport power. We hope that we leverage our passion, knowledge, and technology in building products that could lead people to move forward at night.”

What is the greatest challenge you faced in starting your business, and how did you overcome it? 

“The greatest challenge is marketing. We have our products, but we cannot get a lot of attention. We are focusing on paid marketing and social influences to get more attention from the potential buyers.”

Who is your product or service made for? Who is your target market? 

“It is for people who like to try electric skateboarding. It would be mainly targeting 18-35 ages who love outdoor sports.”

What’s your marketing strategy? 

“Paid Youtube and Facebook ads, YouTube influencers, and SEO articles”

How did you acquire your first 100 customers? 

“Mainly through paid advertisement”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business? 

“Number of abandoned cart[s], CPM, CPC, net profit”

What’s your favorite entrepreneurial book and podcast? 

“Y Combinator.”

What is the biggest lesson you learned during your journey? 

“Don’t be too optimistic because success is not easy.”

Who is your support system? 


How do you stay motivated? 

“Talk to friends about my thoughts and watch some success or motivat[ional] stories.”

Did you have to develop any habits that helped lead you to success? If so, what are they? 

“Keep a list of tasks to do, and try to finish that task.”

What are you most proud of as an entrepreneur? 

“I am proud that I [got] involved in making my own brand.”

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