Profile graphic. is an information systems and 3D printing startup known for its extremely innovative 3D-printed cello, MyCello.

Founder(s): Jan Tobolik

Industry: Ecommerce

Founded in: 2015

Location: Czech Republic


Interview With Jan Tobolik

Describe your product or service: 

“MyCello: 3D-printed cello.”

Describe your company values and mission: 

“More time for life. Our products make people’s lives easier. They save time, increase efficiency and comfort.”

How are you funded? I.e. venture capital, angel investors, etc. 

“Own resources and income from business.”

How big is your team? Tell us a little about them (I.e. co-founders, freelancers, etc.) 

“15 people. Employees, freelancers, experts”

Did you always want to start your own business? What made you want to become an entrepreneur? 

“Independence and the ability to pursue my dreams in my own way.”

How did you come up with your startup idea? How did you decide to actually act on the idea? What gave you confidence that you were on the right track? 

“Own need and COVID-19 crisis.”

How did you come up with your company name? Did you have other names you considered? 

“ is a message that everything we do must make sense. MyCello (one of our products) means cello for yourself, tailor-made to your needs.”

What is the greatest challenge you faced in starting your business, and how did you overcome it? 

“Handl[ing] people management. Over the years, we have gained a wealth of (sometimes expensive) experience, which we are now drawing on. We have also trained extensively in this area and consulted with a consultancy.”

Who is your product or service made for? Who is your target market? 

“[M]usicians, cello players, students and teachers of art schools all over the world.”

What’s your marketing strategy? 


How did you acquire your first 100 customers? 

“On crowdfunding platform (the Czech version of Kickstarter)”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business? 

  • “Customer lifetime value
  • Customer retention rate
  • Customer retention cost
  • Churn rate
  • Net Promoter Score
  • Customer Satisfaction Score”

What’s your favorite entrepreneurial book and podcast? 

“‘Rich Dad Poor Dad.’”

What is the biggest lesson you learned during your journey? 

“Trust but verify! What cannot be measured cannot be controlled.”

Who is your support system? 

“Our people in the company.”

How do you stay motivated? 

“The journey is the destination. We do things that make sense to us. That’s why we are also called”

Did you have to develop any habits that helped lead you to success? If so, what are they? 

“Yes, we had to change our thinking, and only then could some things happen.”

What are you most proud of as an entrepreneur? 

“We almost went bankrupt twice, but I found a way out each time. Stronger by (expensive) experience.”

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