Interview With Marina Martianova
Describe your product or service & the problem it's solving:
“Seamm is a US-based startup that aims to become a one-stop-shop for fashion brands, gaming companies, and users. Seamm creates digital twins of real-world fashion collections for virtual worlds. Seamm serves as a premier partner and gateway for brands seeking to be virtually represented and provides a digital wardrobe, easy transfer of outfits to a variety of video games and metaverses, and a marketplace with purchase and trade functionality. With the use of Seamm’s QR codes, brands will know the shopping list of their customers, no matter where in the world the purchase is made and can track consumer preferences to provide a personalized approach and improve performance. Additionally, Seamm's QR codes give customers peace of mind that they are purchasing authentic products. Counterfeits have become a major problem in the fashion industry, making up 10% of all branded goods sold, so this is an important consideration.”
How did you come up with and validate your startup idea? Tell us the story!
“I have dreamt of becoming a fashion designer since I was three years old, embodying my desires by creating clothes for Barbies. Growing up with an older brother, I also developed a passion for video games. When I exited my first startup, I began thinking of a way to connect my two favorite markets into a successful business. After researching and analyzing the market, I realized there was a gap in the industry for a platform that could bridge the gap between real-world fashion and virtual worlds. With the help of an investor who believed in my idea, I was able to validate and develop Seamm.”
How are you funded? I.e. type of funding, number of funding rounds, total funding amount.
“We launched as a part of The Lydian Group and raised $1.7 million.”
How big is your team?
“We currently have 24 talented people on board.”
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Who is your target market? How did you determine this?
“At Seamm, our strategy is to attract users through partnerships with brands. This allows us to reach individuals who have a clear interest, and we have focused on building a B2B model to cater to these interests. To date, we have negotiated with over 60 brands to potentially bring them onto our platform.”
How did you acquire your first 100 customers?
“We dropped a test digital fashion collection. We collaborated with Misha Libertee's virtual twin — a neural network trained by Libertee's iconic stained glass art — to release an authentic and exclusive digital collection.”
What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?
“For B2B, we pay attention to the percentage of the collection that is covered with our QR codes and the number of features that are used. For B2C, we pay attention to the percentage of QR code activations after purchase. This helps us monitor the usage and effectiveness of our platform and make necessary adjustments to improve the overall health of the business.”
What is something that surprised you about entrepreneurship?
“I recently looked around, and I realized two amazing things: first, our team has grown so much, and second, we are already communicating with big luxury brands. Time has passed unnoticed, and I am already giving interviews. It surprised me how quickly things can progress and change in the business world.”
What is your #1 piece of advice for startup founders?
“My top piece of advice for startup founders is to work on your thinking and be strategic about expansion. Also, be careful when investors tell you that they are interested in investing in your startup. Understand that politeness does not always equate to genuine interest and that they may back out in later stages. Always make sure to thoroughly evaluate and understand the potential investors and their intentions before making any decisions.”
More on Seamm
Seamm merges digital fashion with real world garments, bringing style to the metaverse. This is the startup's origin story.
Marina Martianova, founder and CEO of Seamm, joins the podcast to talk about bringing real-world fashions into the metaverse.