Salonist Profile

“Salonist is salon software meant for beauty and wellness businesses to streamline their day to day tasks. It incorporates features such as online booking, loyalty or reward programs, customer and staff management, inventory management, point of sale, multi-location accessibility, reports and analytics, etc. The Salonist software could be used in a number of industries, such as barber shops, hair salons, bridal salons, medical spa software, aesthetic skin clinic, tattoo artist software, pet grooming, etc. It has different pricing plans: Basic, Starter, and Business. These could be chosen on a monthly or yearly basis.”

“We strive to provide the best solutions to the Salon industry and eliminate their pain points. Our mission is to increase the reach and make Salonist a maximum number of clients globally.”

“We have a team of 100+ employees. There are developers, designers and a marketing support team. Mr. Neeraj Gupta is the founder of Salonist software. Everyone who is involved in making Salonist the best software is from an IT background and implements the advanced technologies.”

“I visited Singapore in 2015 to meet my friend who handles the Salon business in Paragon mall. While interacting, he discussed his problems as a Salon owner. Some of them were; multi-branch management, stock handling, and booking customers for appointments. All of them collectively were affecting his business success. Then, I decided to know if other Salon owners are facing similar problems. After researching, I got to know the major pain points. Holding an IT background, I knew there was a need for software to manage all. After returning to India, I shared the issues and my viewpoints with my core team and there came the idea of creating Salonist.”

“I have discussed my idea with the experts, and they have suggested three names; hence, I chose Salonist.”

“The zeal to know more, and to serve customers in the best possible way let me be an entrepreneur.”

“Of course, only having an idea does not work, we need to implement it. So, while we were not assured of how to give our idea to reality. It took a lot of research and analysis; however, we came to know the best strategies that turned out to be beneficial.  The next was how to market the product. From a professional and skilled specialist, we outline effective marketing ideas.”

“All those who come under the beauty and wellness industries are our target market. Some of them are barber shops, hair salons, massage therapy, spa, medical spa software, aesthetic skin clinics, tattoo artist software, salon booth for rent, and tanning salon software, pet grooming, etc.”

“We work mainly on referral programs, social media, run paid campaigns.”

“From our effective marketing efforts, paid campaigns, and social media marketing, we got our first customer. Till now, we are working on the same and capturing a number of customers.”

“Per-customer efficiency, customer satisfaction, and customer retention are major metrics to know the business effectiveness.”

“‘Zero to One’ by Peter Thiel.”

“I prefer reading books than listening to songs.”

“Yes, Trello helps me to manage business tasks and Zoho for managing emails.”

“Great client leads can come from the most unlikely places.”

“I commit to maintaining it! A mix of work, self-care, travel, a healthy diet, and family time- it comes with all. I don't push myself much; otherwise, mental health takes a hint.”

“Constant efforts, neverending research, knowing the latest trends or technologies and changing customers’ demands, collectively make my work productive and growth made me more focused.”

“Prioritizing the customers' problems and establishing a strong network helped lead me to success.”

“I was working in an IT company where I learned how to do Smart work, use social media for business, and of course, improved my communication skills.”

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