Interview With Gary Kohn
Describe your product or service.
We shoot and re-purpose travel content with influencers and make vacations bookable via social media/
Describe your company culture in 3 words.
Fun, easy-going and hard working
What are you ultimately hoping to achieve with your business?
Share amazing travel with the world and large exit
How are you funded?
Self and angel investors
How big is your team?
Tell us about your team.
Leaders and experts with many years of experience in each area we work on...Travel, content, production, influence, marketing, scaling and mergers and acquisitions.
What made you want to become an entrepreneur?
I don't know, I think I might be crazy! haha
How did you come up with your startup idea?
I was fascinated with how tech and content where coming together into scalable business models and my love for travel. I did 2-3 years of R&D and it just became so clear there was a white space no one was paying attention to.
How did you come up with your company name? Did you have other names you considered?
We went through tons of names. We do luxury travel so that part seemed easy enough to incorporate but hackers was a name I thought was interesting and had enough various meanings that it wasn't specific. Hacking to us is about finding a new way and how do we re-invent luxury for a new generation of travelers.
What is something that makes your company unique?
We leverage content and influence for travel booking and turn followers into customers.
What is the greatest challenge you faced in starting your business, and how did you overcome it?
Never quitting and I overcame it by...never quitting!
Is this your first business? If not, how did your experiences with past businesses influence your decision to start this new business?
This is my first business as the CEO and founder.
Who is your product or service made for?
all travelers but mainly Millennials.
What's your marketing strategy?
How did you acquire your first 100 customers?
Content and influencer marketing.
What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?
We are pre-launch so we don't have a ton of metrics
How has your approach to managing your business changed from when you started to now?
I've had to take time for myself and realize that this is a marathon, not a sprint.
What’s the #1 resource you rely on for success?
A grounded emotional state and spiritual path
If you could go back in time and change anything about your entrepreneurial journey, would you?
What is the biggest lesson you learned during your journey?
Be more patient
Who is your support system?
What motivates you?
My drive to accomplish
Did you have to develop any habits that helped lead you to success?
I've spent the last 30 years developing them, haha
How do you define success?
What are you most proud of as an entrepreneur?
What advice do you have for aspiring entrepreneurs?
Don't do it unless you absolutely have to and are so pulled to it that is doesn't make sense to do anything else.
More on Luxury Travel Hackers
Luxury Travel Hackers was developed to make dreamy, ‘instagrammable’ vacations easy to book using the power of influencer marketing.
We have developed this list of five creative and impactful ways to support travel startup Luxury Travel Hackers.
Startup business Luxury Travel Hackers launched a new travel booking platform with curated adventures based on social media posts and influencer activity.