Business Insights From the Founder of Kosterina
What is your #1 piece of advice for startup founders?
“Never sacrifice the product. Make it the best it can possibly be, and everything else will fall in place.”
What is the best method you've found to avoid burnout as an entrepreneur?
“I know it sounds simple but sleep. A lot of founders burn themselves out because they just keep going - which I know is easy to do. Cut yourself off, get your eight hours, and be a smarter you after some rest.”
What is your advice for coming up with a unique startup idea?
“Just like your best writing will come from something you know, your best product or idea will come from something you know. Create something that you’re passionate about. For me, I had a natural interest in longevity and community — two pillars of why good EVOO is important — from my Greek heritage.”
What is your advice for overcoming challenges and failure?
“Perseverance comes back to passion. Last year, operations and supply chain were our challenges. This year, we focused on fundraising, which was a common struggle amongst startup founders at the time of a looming recession. I kept telling myself to keep going, and I’ll find a way. Thankfully we have.”
What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?
“I’m a big believer in rapid prototyping. When you’re first starting out, you want your product to be perfect right away. Truthfully, it never is, even for the best products. It’s a better use of your resources, both in time and financial, to put out something immediately you can get feedback on. Don't let perfection get in the way of progress.”