Industrial Analytics Profile

Industrial Analytics logo.

Industrial Analytics is a tech startup that utilizes AI to provide a versatile platform for engineers.

Founders Icon Founder(s): Richard Büssow, Anja Vedder, Markus Schildhauer, Eike Hylla
Founded in Icon Founded In: 2017
Industry Icon Industry: Tech
Location Icon Location: Berlin, Germany

Interview With Richard Büssow

Describe your product or service:

“AI service.”

Describe your company values and mission:

“Engineering know-how built into AI services.”

How are you funded? I.e. type of funding, number of funding rounds, total funding amount.

“VC, €1.75 million [$1.98 million].”

How big is your team? Tell us a little about them (I.e. co-founders, freelancers, etc.)

“14 full-time employees.”

How did you come up with and validate your startup idea? Tell us the story!

“Working at a machinery manufacturer we figured that the market needs a vertical solution that includes engineering know-how and is independent from manufacturers.”

How did you come up with your startup's name? Did you have other names you considered?

“Brainstorming in the team. We didn't want to have [a] five- to six-letter word, but something that directly tells what we are doing”

Did you always want to start your own business? What made you want to become an entrepreneur?

“Working in a corporation and missing agility and speed.”

Feeling inspired? Learn how to launch your company with our guide on how to start a startup.

Did you encounter any roadblocks when launching your startup? If so, what were they and what did you do to solve them?

“Yes, for sure. Industry is conservative. You need to build trust.”

Who is your target market? How did you establish the right market for your startup?

“[Our] target market is chemical companies and utilities. These companies are operating large turbomachinery.”

What's your marketing strategy?

“We approach the operators directly. Use accelerators. Trade shows. Events. Media.”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?

“Revenue per customer, number of customers, [and] cash flow.”

What's your favorite startup book and podcast?

“‘The Lean Startup’ by Eric Ries.”

What is a song or artist that you listen to for motivation?


Is there a tool, app, or resource that you swear by to help run your startup?

“Google Workspace.”

What is something that surprised you about entrepreneurship?

“You suddenly need to know something about everything.”

How do you achieve work/life balance as a founder?

“Go home if there is nothing pressing to do at the very moment.”

What is a strategy you use to stay productive and focused?

“Turn off mail [and] messages.”

Did you have to develop any habits that helped lead you to success? If so, what are they?

“Going for a walk to think.”

What was your first job and what did it teach you?

“Scientific assistant at the university. Presenting.”


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