CryptiSwap Profile

CryptiSwap logo.

With cryptocurrency becoming more widely used and traded, a non-custodial crypto exchange is a necessary step forward. CryptiSwap, founded by Andrew Elkhoury and Xinning Wu, is just that, a non-custodial cryptocurrency exchange that doesn’t levy holds or registration for users to trade cryptocurrencies.

Founder(s): Andrew Elkhoury, Xinning Wu

Industry: Blockchain

Founded in: 2021

Location: San Francisco, California


Interview With Andrew Elkhoury

Describe your product or service in 2-3 sentences:

Cryptocurrency Exchange

Describe your company culture in 3 words

Team, Disciplined, Collaboration

Describe your company values and mission

To work together as a team without rank or hierarchy but instead by effort, merit & collaboration.

What are you ultimately hoping to achieve with your business?

Global Adoption

How are you funded?

We are not funded but we instead rely on the knowledge and effort of each co-founder/employee.

How big is your team? Tell us a little about them.

Andrew Elkhoury – Co-Founder. IT specialist who specializes in Systems administration/engineering.

Xinning Wu – Co-Founder. A software engineer who is the lead developer of the company.

Did you always want to start your own business? What made you want to become an entrepreneur?

The same year I finished high school I registered for a business number. I’ve always had an interest in starting something from nothing.

How did you develop and refine your idea/concept? How did you decide to actually act on the idea? What gave you confidence that you were on the right track?

For the past 5 years I’ve been building the foundation of my knowledge in computing and systems administration so I got to the point where I was capable of building a server to host the business on. With the help of a software engineer, I was able to build the product and launch.

How did you come up with your company name? Did you have other names you considered?

Collaboration with a friend. Many names were considered.

What makes your company unique?

We have the lowest entry barriers out of any other cryptocurrency exchange.

What is the greatest challenge you faced in starting your business, and how did you overcome it?

Launching, with the help of marketing pro’s we had a successful result.

Who is your product or service made for? What is your target market?

Cryptocurrency traders and blockchain users.

People who struggle to enter the crypto market.

What’s your marketing strategy?

We have not developed one yet.

How did you acquire your first 100 customers?

Doing a press release and posting on many social media platforms.

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?

Daily volume $

How has your approach to managing your business changed from when you started to now?

We are listening to customers’ requests and building the product according to this.

What’s the #1 resource you rely on for success?


What is the biggest lesson you learned during your journey?

If something doesn’t work, adapt it until it does.

Who is your support system?

Co-founders and employees

How do you stay motivated?

Meditation, relaxation, visualization.

What are you most proud of as an entrepreneur?

Launching the app and seeing all the positive feedback we received from customers.

How can our readers support your startup? 

1) Leaving a review on our app.

2) Follow us on Reddit and Twitter.

3) If you have a skill, consider working for our startup company to build the product.

Tell Us Your Startup Story

Are you a startup founder and want to share your entrepreneurial journey withh our readers? Click below to contact us today!

Request an Interview