Founder of Fintech Startup Card Curator Shares Their Top Insights

Card Curator founder.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. John Taylor Garner, founder of fintech startup Card Curator, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.

What advice do you have for aspiring entrepreneurs?

“This may sound cliché, but you need to be passionate about what you’re building and not only be motivated by money. The reason being is that your business will become a top priority over anything else in your life. So if you are truly passionate about your business, your passion will then drive you to make your company a success.”

What is the best method you’ve found to avoid burnout as an entrepreneur?

“It’s very important to set some time aside for yourself a day to decompress and do something that you enjoy, whether it be working out, reading a book, meeting up with friends, etc. By making time for yourself on a daily basis to de-stress, it can help prevent burnout.”

What is your advice for coming up with a unique startup idea?

“Truth be told, everyone is going to have the same idea as you. However, what’s going to set you apart is your own take and insights. For instance, when we began working on Card Curator, we realized there were no other products on the market that had a proprietary algorithm that would provide personalized and objective credit card recommendations. So, while there may be a product out there that is similar to yours, what is going to make your product unique is your perspective on what’s needed in the market, which can be formed through your own experiences and research.”

What is your advice for overcoming challenges and failure?

“Never look at challenges or failures as roadblocks. They are simply learning opportunities to grow and expand your knowledge and skill sets.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“To not be afraid to pivot strategy. It’s a known fact that our industry is oversaturated, and because of that, it can be hard to drive customer acquisition through paid marketing as advertising in our space is very expensive. That’s why we are now focusing more on B2B product partnerships. So far, our new strategy has been working, as we have been able to secure a few B2B product partnerships with other fintech companies. We hope that with these partnerships, we will be able to acquire more customers organically since our partners have vast userbases.”

What is the best advice you’ve ever received?

“Life is about the journey, not the destination.”

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