Insights From the Founders of Sustainable Goods Startup Bottle+

Bottle+ founders.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Christian Käser, Luca Serratore, Gregor Heusser, Nicolas Wild, Linus Lingg of Bottle+ that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Try to validate the market as early as possible to not lose time on an idea that’s not worth pursuing.”

What is your advice for entrepreneurs in your industry specifically?

“To start a business in the consumer goods industry is very capital intensive in the beginning. Also, it might be crucial to reduce your time to market to not miss the momentum of being overtaken by competitors. Both challenges can be tackled by establishing partnerships with existing players in the industry. Your startup brings innovation, and you might be surprised how many [corporations] would be interested in collaborating! So, don’t be afraid to reach out to them.”

What is your advice for coming up with a unique startup idea?

“Just keep your eyes and ears open! Talk to people with different hobbies and professions, and ask them about their pain points in life. There are so many problems out there to be solved! Also, a startup idea mustn’t necessarily be unique to become successful, so don’t be afraid of competition.”

What is your advice for overcoming challenges and failure?

“You are never the first person who has solve[d] a certain challenge, so don’t be afraid to reach out for help. Every startup was once early-stage and was supported [by] more advanced startups, so they will also be happy to support you. It’s a give and take! 

When it comes to failure, it’s important to not discourage yourself. Every single successful entrepreneur has to deal with failures, and he/she only became successful because he/she stayed persistent. Every failure is a learning opportunity.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“Build a strong team around you! Don’t think you have to master everything yourself. It’s crucial to have different mindsets, skills, and experiences to tackle your challenges. And in the end, working in a team is also much more fun.”

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