Bluebird Climate Profile

“Bluebird is a software platform that makes it easy to measure, improve, and communicate the sustainability of your products, allowing you to grow revenue by confidently telling your sustainability story.”

“We're in business to decarbonize the consumer products industry. Because we're empowering companies to prevent carbon emissions & communicate those efforts to their customers — something that's totally new and impact-led — we believe in challenging conventional wisdom and working with urgency, passion, and impact. There's a bunch more detail in [our] 'how we work together' page.” 

“We're a public benefit corporation that's funded by VC and angels.”

“We have seven folks now, spanning technology, sustainability, and brand/supply chain — more specifically, the Bluebird team comes from Unilever, Google, Dropbox, and Patagonia.”

“I've always been sort of a non-conformist with a desire to make a real impact on the environment and people's health. Founding a company seemed like an inevitable thing to do.”

“I could write a whole book on this, but luckily, I was a product manager at dropbox and glossier which means my full-time job was to come up with, vet, and execute on ideas. I had been playing around with a bunch of ideas to explore the climate space, pivoted a ton, and started to get traction in the form of letters from companies that gave me some proof there was a market there. Ultimately though, it was a ton of talking to customers and learning!”

“Bluebird references the term 'Bluebird Day' — the blue skies that dominate after a winter storm. It's rooted in nature (the whole point of the company!) and signifies a new beginning, a better way. Plus it gives me the warm and fuzzies.”

“Finding cofounders was a very difficult and emotional journey. Like most things in startup land, it came down to open-mindedness, persistence, and leveraging whatever resources you have to make things happen (in this case, meet people). As part of that exercise in talking to customers and experts, I met my first co-founder.”

“Consumer brands.”

“This is a hard one to answer in a one-liner. Because brands look to each other and are tightly networked, we rely on getting logos that create pressure for other brands to do the same.”

“Hustle.”

“Logos.”

“‘Hard Things About Hard Things.’”

“They said it would be hard, but it's harder than I thought. But, there are tons and tons of supporters along the way that really want you to succeed.”

“Bake [it] into company culture very very hard. For example, we want our employees to work with urgency, and that only happens if they're charged and able to bring their best selves to work. So, we allow people to do whatever they need to do — for example, taking off afternoons, taking off Fridays to go skiing, living in nature — all of which is why we're distributed and flexible.”

“Talking to customers. Looking at climate data.”

“A desire to talk to others.”

“Building a one-of-a-kind team that truly cares about one another and what we're doing.”

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