Insights From the Founder of Greentech Startup AquiPor

AquiPor founder

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Greg Johnson of AquiPor Technologies that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Start small, but think big. Take advice but be cautious about who it’s from (take it from people with a vested interest in your success or people who have already been where we are trying to go). Take intelligent risks: most people are inclined to pursue convention, so the bigger risk you take, the bigger your competitive advantage will be. But take these risks intelligently and strategically. (make small bets that will provide outsized returns if they work out). And enjoy the journey.”

What is your advice for entrepreneurs in your industry specifically?

“Look for inflection points in the industry and break free from conventional thinking. Public decision makers are very path dependent, but there’s an opportunity there if you think differently about how infrastructure can be developed and financed.”

What is your advice for coming up with a unique startup idea?

“Look for pain points or friction in your day-to-day life and figure out what might help solve that. And once you have an idea, this will sound contrarian, but don’t seek a current market for it. Find inflection points and unique insights that might help you create a whole new market.”

What is your advice for overcoming challenges and failure?

“Work on having the right mindset. If your ‘why’ is big enough, failure is just a learning tool, and challenges are to be welcomed because they mean you are onto something.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“The obstacle truly is the way. On your journey, you will face countless obstacles, challenges, and difficulties, but by adapting and working through, you will learn things and garner benefits you never thought possible.”

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