What Is Cadeera?
This startup was founded by Sebastian Spiegler, an early employee at London-based company SwiftKey, a keyboard app producer that was acquired by Microsoft in 2016 for $250 million. Going off his previous startup experience — and an academic background in machine learning — Spiegler has developed a unique idea for his company. The pitch for this startup is to make the home decor process easier using AI technology to create an easily personalizable search and recommendation software. The business has plans to put forward this service in a number of ways.
Spiegler, who now serves as CEO of the company, explained to TechCrunch that the service will rely on AI to help determine a user’s preferences by giving them a number of “look-book” images of rooms that they’ll rate. From there, the AI will recognize a shopper’s taste preferences to help them find interior design products they’ll like. The business’s software will also allow users to search using images.
As the startup is still in the midst of its seed funding round, it’s unclear how investors feel about this idea. However, Spiegler is insistent that his company is tapping into something new and necessary, citing the decline in brick-and-mortar home decor showrooms (which has been exacerbated by the coronavirus pandemic).
“The reason why I want to start with interior design/home decor and furniture is that it’s a clearly underserved market,” Spiegler told TechCrunch of his company. “There’s no-one out there, in my view, that has cracked the way to search and find things more easily … We can take a lot of the ideas from the fashion sector and apply it to furniture. I feel like there’s a huge gap — and no-one has looked into it sufficiently.”
With the money raised in its seed round, this company plans to launch its business using a B2B model. In this context, the business-to-business model will involve Cadeera selling its software to companies that will integrate it into their websites.
However, this is just the beginning of the plans for this business. Spiegler told TechCrunch that he hopes to launch a “big” vintage platform within the next six to nine months. Then, the startup wants to move toward creating apps for ecommerce platforms before eventually creating its own consumer app.
This business appears to have identified a gap in the market. However, it remains to be seen if investors will bite. An important takeaway from Cadeera’s story is the creative application of AI technology. It takes thinking outside the box for a business to be successful, and Cadeera is definitely keeping that in mind.
About the Author
Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.