YouTube Channels for Business Owners and Entrepreneurs
Over the past decade, YouTube has emerged as an unlikely medium for sharing educational material. Originally created as a dating website, the video-sharing platform has evolved into a place where users post a variety of content, ranging from daily video logs of their lives to comedic skits to short films.
Though millions turn to YouTube for free entertainment, there is another side of YouTube — a side that could be invaluable for women in business. According to data collected by Google, “When learning something new, millenials are 2.7x as likely to prefer to do so by watching a YouTube video as compared to reading a book.”
Clearly, YouTube has become a legitimate learning tool, especially for women in business who can otherwise suffer from a lack of mentorship. Our list will introduce you to the YouTube channels that will help lead your business to success.
1. Marie Forleo
Famous for her award-winning show MariaTV, Forleo has been dubbed a thought leader by Oprah; cementing herself as such with her YouTube channel which seeks to help women reach their greatest potential in business.
Most of the content targets broader topics like productivity, leadership, and meaningful work. But Forleo provides useful analysis and advice by drawing upon her own experience as well as the experiences of other successful entrepreneurs who are often interviewed on the show.
Renowned business magazine Forbes has a treasure trove of information on its YouTube channel, which highlights the most successful players in entrepreneurship, leadership, investing, and wealth.
Forbes’s content is less instructional and more informational, providing audiences an otherwise inaccessible peek into the minds of America’s top business-people.
Videos such as “What Serena Williams Wants to Hear In Pitch Meetings” and “The Business of DJ Khaled” demonstrate diverse examples of entrepreneurship, complementing broader deep dives into emerging business trends like blockchain and cannabis.
3. Clever Girl Finance
A slightly smaller channel, Clever Girl Finance hosts finance focused videos hosted by Bola Sokunbi, a Certified Financial Education Instructor. The channel was created in 2015 with the mission of helping women reduce debt, save money, and build wealth.
Videos touch on every conceivable subtopic under the umbrella of finance, whether it be which bank accounts are the best, how to pay off student loans and set financial goals, or why marrying the right person is important.
Though personal finance is absolutely vital in success, most Americans are almost clueless about how to maneuver the tricky world of money. That’s why Clever Girl Finance is an absolute staple on this list.
Entrepreneur is another business magazine that uses YouTube to make its content more accessible and digestible. However, unlike Forbes, Entrepreneur tailors specifically to small business owners, providing expert advice, news, and growth strategies to its 500,000+ subscribers.
In addition to videos broaching typical hurdles faced by business owners — such as budgeting, reaching venture capitalists, and creative marketing — Entrepreneur produces multi-season shows on its channel, like Elevator Pitch which shows contestants facing off in a battle of the pitches.
5. Google Small Business
Google Small Business is a more specialized channel providing resources and tips for those who are starting or growing — you guessed it — small businesses.
Launched in 2008, the channel mainly spotlights entrepreneurs who have used Google services, such as AdWords or Google Maps, to expand the reach of their companies.
As a thriving online presence is absolutely necessary for most businesses, the importance of being able to navigate Google’s services and tools cannot be overstated.
6. Sunny Lenarduzzi
Sunny Lenarduzzi is the real deal — a self-made millionaire who grew her small social media consulting company into a profit churning machine within only a few years.
Lenarduzzi’s expertise lies in marketing and mentorship, with many of her videos delving into the nitty-gritty of Instagram algorithms and procuring followers.
She is extremely transparent about her own success, sharing precise how-to guides and in-depth explanations so that her followers can achieve the same.
7. Startup Grind
Startup Grind is an online platform where entrepreneurs can continue the conversation sparked by the global startup community’s trademark in-person events. Created in 2012, the channel was launched with the intention of furthering Startup Grind’s key goal of connecting and inspiring entrepreneurs.
Videos include highlights from the monthly events, featuring instructional segments from successful business owners, as well as specialized conference and program material (for example, the Quickfire Pitches program). A perfect solution if you aren’t able to make it in person!
8. Creative Mornings
Creative Mornings is the channel to turn to for the inspiration to drive your day. The community was originally started offline in 2008 by Swissmiss founder Tina Roth Eisenberg. The idea was to provide New York’s creative community with a free monthly event where attendees listen to a free talk and enjoy a complimentary breakfast.
The morning meeting quickly expanded to cities around the world and has now manifested itself online in the form of the Creative Mornings YouTube channel. The content is predominantly video recordings of the in-person talks; crucial viewing for anyone seeking a bit of morning motivation.
9. Erin May Henry
Based in Australia, Erin May Henry is the founder of coaching and mentorship hub, The Game Changer Company. Her YouTube channel supplements her other outreach efforts with a unique look into her daily life as a female entrepreneur.
She gives advice on all things entrepreneur, including her saving and spending habits, but also offers behind the scenes information about tangential parts of her life that feed into her success — namely health and wellness. Her fitness and diet videos receive the most views, instructing viewers that a healthy body equals a healthy mind.
10. Silicon Valley Girl
Silicon Valley Girl is a YouTube channel created and run by Marina Mogilko. Building off her own experience moving to Silicon Valley and growing a company, Mogilko uses her channel to teach other young entrepreneurs how to start a business.
She discusses the ins and outs of living in the Valley, as well as the tough spots she navigated growing her business from 0 to 65 employees. This channel is required viewing for any young aspiring entrepreneurs or Silicon Valley hopefuls.
True to its name, HubSpot is a hub for information that can help companies grow. The videos focus specifically on marketing, sales, and service, with a number of curated playlists that consolidate information on topics like “Social Media Tutorials for Digital Marketers,” “Staying in the Know: AI, Chatbots, Emerging Tech & More,” and “Service Tips and Tricks.”
The HubSpot approach is more academic, and the videos bare similarities to online course videos; particularly the channel’s HubSpot Academy video series.