9 “Pawsome” Pet Startups to Follow in 2024

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Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative pet startups to watch in 2024 and beyond. From digital veterinary services to tailored-made food for dogs — these are the top pet startups to follow.

Recommended: Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Top Pet Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the top pet startups of 2024 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting pet companies launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Felmo

  • Location: Berlin, Germany
  • Funding: Series B, £15 Million

Felmo is a pet tech startup that provides a variety of veterinary services for pets from the comfort of customers’ homes. By offering fast, flexible, and affordable scheduling, as well as a stress-free veterinary experience for pets, Felmo is changing the way pet owners care for their pet’s health.

2. Lea&Bo

  • Location: Mexico City, Mexico
  • Funding: Pre-seed, $500,000

Lea&Bo is a subscription-based pet startup that aims to provide all-natural, vet-developed pet products delivered directly to customers’ doors. With Lea&Bo’s AAFCO-compliant recipes, consumers can trust that their pups will be delivered healthy, nutritious meals hassle-free.

3. HelloBello

  • Location: Vienna, Austria
  • Funding: Seed, €2.8 Million

HelloBello is a subscription-based pet tech startup that crafts fresh, human-grade food tailored to each dog’s nutritional needs as determined by their veterinarian-developed algorithm. All HelloBello products are free of by-products, portioned, and delivered directly to the customer’s door.

4. Basepaws (Acquired by Zoetis)

  • Location: El Segundo, California
  • Funding: Seed, $251,000

Basepaws is a pet genetics and health monitoring startup that offers a first-of-its-kind feline DNA test that is direct to consumer and provides breed and trait information as well as actionable health insights. This information helps cat owners make informed decisions and give their felines the best possible care.

5. PetDx

  • Location: La Jolla, California
  • Funding: Series B, $72 Million

PetDx is a molecular diagnostics startup that specializes in detection and treatment of cancer in pets through the development of non-invasive tests. The aim of this startup is to provide veterinarians with the tools to detect, characterize, and manage cancer cells early on in pets.

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6. Bingo Insurance

  • Location: Columbus, Ohio
  • Funding: Pre-Seed, Undisclosed

If you’re a pet owner, you are most likely aware of the costly vet bills that ensue when your furry friends get sick. Bingo Insurance is here to help by providing affordable pet insurance for pet owners that are tired of paying sky-high vet bills.

7. Loyal

  • Location: San Francisco, California
  • Funding: Seed A, $58 Million

Loyal develops medicine to help dogs live longer and healthier lives. Composed of a team of veterinarians, scientists, and dog-lovers, the goal of this startup is to produce the first drugs to combat the negative effects of aging in dogs.

8. Dobbin Dog Ranch

  • Location: Montgomery, Texas
  • Funding: Seed, $1.1 Million

Dobbin Dog Ranch is a destination for dogs that provides training, boarding, grooming, group play, and more for dogs. With a newly-launched resort, this startup aims to provide the best dog training services from experts in the field.

9. Animal ID

  • Location: Dallas, Texas
  • Funding: Pre-Seed, $700,000

Animal ID is an international online platform that helps find lost pets using QR pet ID tags and a corresponding app. Additionally, Animal ID’s nonprofit organizations and social projects run by the startup itself work to further social causes to support pets and their owners.

Recommended: Check out our full list of the top startups to watch in 2024!

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