20 Fast-Growing DTC Startups 2023

Two people looking at a laptop in an office.

Direct-to-consumer startups (DTC) are on the rise, and for good reason. These fast-growing brands cut out the middleman and sell products or services directly to consumers, often through digital channels. This allows them to build better relationships with customers and create a more personal connection in the industry.

In this article, we will discuss some of the top DTC startups and what makes them so successful. We will also take a look at their funding amounts, investors, and founders.

Recommended: Learn how to launch your own company by reading our comprehensive guide on how to start a startup.

Top DTC Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the best DTC startups of 2023 that startup-lovers, investors, and aspiring entrepreneurs should follow. 

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Misfits Market

  • Location: Pennsauken, New Jersey
  • Industry: Produce
  • Founders: Abhi Ramesh
  • Founded In: 2018
  • Funding: $526.5 Million
  • Investors Include: SoftBank Vision Fund, Accel

It has been estimated that between 30%-40% of the food supply in the United States is wasted every year. Many of the wasted products have slight imperfections that cause them to be thrown away. Misfits Markets takes those slightly imperfect fruits and vegetables and sells them to consumers at a discounted price.

Discover more startups addressing food waste.

2. Prose

  • Location: New York, New York
  • Industry: Haircare
  • Founders: Arnaud Plas, Catherine Taurin, Nicolas Mussat, Paul Michaux
  • Founded In: 2017
  • Funding: $25 Million
  • Investors Include: Insight Partners, Correlation Ventures

Made with all-natural ingredients, Prose is redefining the haircare industry by individualizing all its products for the masses. Instead of buying the same shampoo or conditioner everyone else uses, Prose uses a questionnaire to understand exactly what each individual needs and then customizes the products to fit their hair care.

Discover more top startups in NYC.

3. Misen

  • Location: Brooklyn, New York
  • Industry: Home Goods
  • Founders: Josh Moses, Omar Rada
  • Founded In: 2015
  • Funding: $7 Million
  • Investors Include: Gotham Gal Ventures, Vanterra Capital

Kitchen tools and essentials like pots, pans, and knives can become expensive quickly depending on the store you're shopping at. With Misen, you can find all this and more at reasonable prices that almost anyone can afford. The products are durable and of professional quality without a high price tag.

4. Lovevery

  • Location: Boise, Idaho
  • Industry: Educational
  • Founders: Jessica Rolph, Roderick Morris
  • Founded In: 2015
  • Funding: $126 Million
  • Investors Include: Reach Capital, SoGal Ventures

As a parent, it can be difficult to find the time to educate your child before they hit the educational school system. With Lovevery, learning is built into each stage of development so that they are never too young — or too old — to start learning. The program uses play products that support the child's brain development and is made with suitable and natural materials.

5. Trinny London

  • Location: London, United Kingdom
  • Industry: Makeup
  • Founders: Trinny Woodall
  • Founded In: 2017
  • Funding: N/A
  • Investors Include: Unilever Ventures

Trinny London is a beauty care brand that makes cream-based products for women. They offer an entire line of women's beauty products including T-brushes, cleansers, exfoliants, makeup, and more. They also offer one-to-one appointments from the comfort of a woman's home to cover their entire routine.

Feeling inspired? Learn how to launch your own company with our guide on how to start a startup.

6. Function of Beauty

  • Location: New York, New York
  • Industry: Hair care
  • Founders: Hien Nguyen, Joshua Maciejewski, Zahir Dossa
  • Founded In: 2015
  • Funding: $247.9 Million
  • Investors Include: GGV Capital, Bessemer Venture Partners

The future of hair care is in individualization and no company knows the trend more than Function of Beauty. They create hair care products that are fresh and made to order. Customers fill out a quiz that gives the company information about their unique needs, goals, and preferences. From this information, they create customized formulas that match the scent, color, and ingredients customers love to use.

7. Athletic Brewing

  • Location: Stratford, Connecticut
  • Industry: Food and Beverage
  • Founders: Bill Shufelt, John Walker
  • Founded In: 2017
  • Funding: $236 Million
  • Investors Include: Wheelhouse 360 Partners, Tastemaker Capital

Athletic Brewing is twisting the beer brewing industry on its head by producing non-alcoholic beverages that taste just like the real thing. The line of beverages is award-winning and contains less than 0.5% ABV. All products are also vegan-friendly, and customers can take them anywhere they want while still remaining legal.

Discover more food and beverage startups to follow.

8. Hungryroot

  • Location: New York, New York
  • Industry: Food Delivery
  • Founders: Benjamin McKean, Franklin Becker, Gregory Struck
  • Founded In: 2015
  • Funding: $75.4 Million
  • Investors Include: Crosslink Capital, Lightspeed Venture Partners

Imagine a world where you don't have to go grocery shopping anymore. The type of foods and diet you eat every day are delivered to your door with new recipes with every order. This is what Hungryroot is attempting to create with its personalized and AI-powered grocery delivery service. Once customers take a quiz, the AI tech creates a customized meal plan and sends the groceries right to your door.

See our list of fast-growing food delivery startups to watch.

9. Beltology

  • Location: New York, New York
  • Industry: Fashion
  • Founders: Andrew Heffernan, Anna Lundberg
  • Founded In: 2015
  • Funding: N/A
  • Investors Include: N/A

The piece of clothing that most people often overlook is their belts. Beltology is looking to make your belt one of your best fashion accessories with its line of belts that come in a variety of colors, styles, and materials. The belts have no premade holes but are made from a material that you can create the exact size you want. They also stretch up to 15% larger and come in a variety of fun colors and sizes.

Check out our list of trending fashion startups to watch.

10. Hero Cosmetics

  • Location: New York, New York
  • Industry: Skincare
  • Founders: Andrew S Lee, Dwight Lee, Ju Rhyu
  • Founded In: 2017
  • Funding: $16.2 Million
  • Investors Include: Aria Growth Partners, Color Capital

Hero Cosmetics doesn't have a line of beauty products that overpromises on helping your skin heal. Instead, it sticks with what it knows and creates patches that go on specific areas of your skin in order to heal blemishes quickly. The patches are made with hydrocolloid technology that helps to suck out all the impurities and bacteria from your skin.

11. Rowing Blazers

  • Location: New York, New York
  • Industry: Fashion
  • Founders: David Rosenzweig, Jack Carlson
  • Founded In: 2016
  • Funding: $3.3 Million
  • Investors Include: Winklevoss Capital

Rowing Blazers is bringing back the authenticity of the timeless blazer and putting a modern twist on it. The line of blazers comes in a variety of colors and patterns that are perfect for any formal or professional occasion. And because they're made with high-quality materials, customers will be able to wear them for years to come.

12. by Humankind

  • Location: New York, New York
  • Industry: Personal Care
  • Founders: Brian Bushell, Joshua Goodman
  • Founded In: 2018
  • Funding: $4 Million
  • Investors Include: Red Sea Ventures, Great Oaks Venture Capital

One of the major issues with beauty care is the waste that is involved with packaging, single-use products, and disposables. by Humankind is solving this problem by making sustainable personal care products that have refillable and reusable packaging. Customers can purchase a starter kit that comes with a soap dispenser, toothbrush holder, and razor handle.

13. YFood

  • Location: London, United Kingdom
  • Industry: Food
  • Founders: Nadia El Hadery
  • Founded In: 2015
  • Funding: N/A
  • Investors Include: N/A

YFood is a company that drives DTC brands and helps fellow food entrepreneurs use tech and innovation to further the industry. They use the expertise in their community to create impactful solutions for global food problems.

Discover more food startups serving up innovation.

14. Magic Spoon

  • Location: Brooklyn, New York
  • Industry: Food
  • Founders: Gabi Lewis, Greg Sewitz
  • Founded In: 2019
  • Funding: $120.8 Million
  • Investors Include: HighPost Capital, Capital Constellation

Magic Spoon has been endorsed by some of the biggest influencers in the world including Tim Ferris. The brand creates grain-free cereal that is actually good for you and still tastes as good as what kids are used to.

15. Versed

  • Location: West Hollywood, California
  • Industry: Skincare
  • Founders: Katherine Power
  • Founded In: 2018
  • Funding: N/A
  • Investors Include: Marcy Venture partners, Plus Capital

Versed is a skincare company that makes high-quality products at prices that practically anyone can afford. With everything in their store under $25, the brand is community created meaning that individuals can give their opinion on where the company should go, and the brand will follow.

16. Justo

  • Location: Mexico City, Mexico
  • Industry: Food Delivery
  • Founders: Ricardo Martinez Finger, Ricardo Weder
  • Founded In: 2019
  • Funding: $244 Million
  • Investors Include: General Atlantic, Tarsadia Investments

Created in Mexico, Justo is a completely online grocery chain that is a delivery-only service. They are serving the people of Mexico with high-quality foods at a convenient price that many might not have had access to otherwise.

17. Pair Eyewear

  • Location: New York, New York
  • Industry: Eyewear
  • Founders: Nathan Kondamuri, Sophia Edelstein
  • Founded In: 2017
  • Funding: $73.5 Million
  • Investors Include: Connect Ventures, Helium-3 Ventures

Pair Eyewear is finally giving people who wear glasses the customization they love without the high price. Instead of having to buy one expensive pair and deal with the fashion for years, Pair Eyewear creates customizable frames you can attach to the base.

18. Little Sleepies

  • Location: Los Angeles, California
  • Industry: Sleepwear
  • Founders: Maradith Frenkel
  • Founded In: 2016
  • Funding: N/A
  • Investors Include: N/A

Pajamas are getting a full upgrade with Little Sleepies sleepwear that fits the entire family. Now, you, your spouse, and your children can all match in the same fun sleepwear with these comfortable pajamas.

Explore more top startups in Los Angeles.

19. Burrow

  • Location: New York, New York
  • Industry: Furniture
  • Founders: Kabeer Chopra, Stephen Kuhl
  • Founded In: 2016
  • Funding: $54.1 Million
  • Investors Include: Robin Hood Ventures, Winklevoss Capital

When you need luxury furniture but don't want the hassle of shopping in stores, Burrow gives you an outlet. The brand creates durable and easy-to-move furniture pieces that people can assemble right in their homes and have delivered to their doors.

20. Lola

  • Location: New York, New York
  • Industry: Feminine Care
  • Founders: Alexandra Friedman, Jordana Kier
  • Founded In: 2015
  • Funding: $70.2 Million
  • Investors Include: AF Ventures, Alliance Consumer Growth

It can be awkward for women to buy their feminine products in person, so Lola provides a way they can get it delivered every single month. Using a subscription model, the company sends out new feminine products for period care, vaginal health, and sexual wellness every month for a low price.

Recommended: Check out our full list of the top startups to watch!

About the Author

TRUiC logo.

TRUiC’s team of researchers, writers, and editors dedicate hours to ensure startupsavant.com’s articles are actionable and accessible for both startup founders and startup enthusiasts. From launching a startup to growing your venture, you can trust that our information is an up-to-date and reliable source.