Pipedrive CRM Review 2023

Is It the Best CRM for Startups?

Smiling businessman next to 4 stars and pointing at Pipedrive logo.

If you are looking for the best CRM software for startups, you have plenty of excellent options to choose from. One CRM software solution that stands out from the competition in several ways, though, is Pipedrive CRM. 

In this Pipedrive CRM review, we’ll take a look at everything you need to know about this high-quality CRM, including its pros and cons, pricing and features, user reviews, and much more. 

Recommended: Get started with Pipedrive today.

Pros and Cons of Pipedrive CRM

Evaluating the pros and cons of CRM software is one of the best ways to determine if a CRM is right for your startup. With that in mind, here are the top pros and cons of Pipedrive CRM

Pros of Pipedrive CRM Software

  • Easy-to-use and user-friendly
  • Highly affordable
  • API access for full customization 
  • 14-day free trial with no credit card required

Cons of Pipedrive CRM Software

  • Lacks some of the marketing and customer service features found on other CRMs 
  • Lower-tier plans have limited custom fields and reports
  • Phone support is only available on the Enterprise plan

Pipedrive CRM Pricing and Features

Pipedrive CRM comes available in four different pricing plans, with each plan offering its own unique tools and features. Here are the four Pipedrive pricing plans and the notable features that come included with each one: 

Essential Plan: $14.90/User/Month

Notable Features:

  • Lead, deal, calendar, and pipeline management
  • Machine learning-powered sales assistant
  • Simple data import and easy customization
  • 24/7 support 
  • 3,000+ integrations

Advanced Plan: $24.90/User/Month

Notable Features:

  • Full email sync with templates and scheduling 
  • Group emailing
  • Email open and click tracking 
  • Workflow builder with triggered automations

Professional Plan: $49.90/User/Month

Notable Features:

  • The ability to create, manage, and eSign documents and contracts
  • Templates and offline document autofill 
  • Document open tracking 
  • Revenue projections, forecasts, and enhanced custom reporting

Enterprise Plan: $99/User/Month

Notable Features:

  • Unlimited user permission and visibility settings
  • Additional/heightened security preferences
  • No feature usage limits 
  • Implementation program and 24/7 phone support

Pipedrive CRM Reviews

On TrustRadius, Pipedrive CRM has an average rating of 8.5/10 across 373 reviews and ratings. These reviews show that Pipedrive CRM is most commonly utilized by the sales teams at small-to-medium-sized businesses (SMBs). Ease-of-use is one of the most common praises of Pipedrive, while a lack of features is the most common complaint. 

Here are some verified reviews from TrustRadius by people who used Pipedrive CRM:

“Pipedrive is great for small teams, managing leads and sales opportunities through a pipeline from lead gen to closing the sale. It lacks if you want to use Pipedrive within a larger ecosystem of SaaS due to its limited integrations with other pieces of software. It's also not easy to mass edit contacts and organizations on the fly without opening each one up individually to make the change - we wish it could be done in a spreadsheet like fashion.”

“I think overall, Pipedrive is an excellent tool for small companies that need an improvement in their sales opportunities/funnel organization. It has a 30 days free trial that I consider more than enough to decide whether or not it is suitable for your team needs. It will undoubtedly help to develop the best marketing strategies.”

“Pipedrive is a great starter CRM for organizations who haven't quite defined their sales technology needs yet. You don't need to pay to customize it, nor can you customize it that much beyond the addition of fields and stages to your pipeline. I would recommend using it to clearly define your use cases before upgrading to something like Salesforce.”

Reading customer reviews is an excellent way to learn more about the pros and cons of a software solution. As one of the most popular CRMs on the market today, Pipedrive CRM has plenty of user reviews to consider.

How Does Pipedrive CRM Compare?

There are plenty of competitors out there that offer CRM software for startups. One of the more popular is HubSpot. We find that Pipedrive compares to HubSpot in the following ways:


Pipedrive offers plans starting at just $14.90 per month, making it an incredibly affordable CRM. However, it’s hard to beat HubSpot’s pricing, which offers its basic CRM completely free of charge. 

For larger organizations, HubSpot offers paid plans for its CRM, which are much more expensive than Pipedrive’s plans. HubSpot’s Starter plan costs $45/month for two users plus $23/month per additional user. The Professional plan costs $450/month for five users plus $90/month per additional user. Lastly, the Enterprise plan costs $1,200/month for ten users plus $120/month per additional user.


Depending on the plan that you choose, HubSpot and Pipedrive offer many of the same features. This includes features such as customizable automated workflows, customizable email templates, custom deal and activity reports, and sales forecasting tools. 

Once again, the exact features you will get with each CRM depend on your specific plan. It is worth mentioning, though, that several of the features that only come available on HubSpot’s higher tier plans are available at lower tiers with Pipedrive. This includes features such as unlimited email templates and customizable reports. However, HubSpot’s higher-tier plans are more feature-rich than Pipedrive’s.

Ease of Use

Both Pipedrive and HubSpot score incredibly high regarding ease of use. On G2, Pipedrive has an average ease of use rating of 8.9/10, while HubSpot has an average ease of use rating of 8.7/10. 

Both score well on ease of setup also. Pipedrive has an average ease of setup rating of 8.7/10 on G2, while HubSpot’s average ease of setup rating is 8.4/10.


Both HubSpot and Pipedrive offer a long list of integrations. With HubSpot, you can look forward to ecommerce integrations such as Shopify, WooCommerce, Square, SamCart, and BigCommerce. 

Pipedrive, meanwhile, offers hundreds of ecommerce integrations through its app marketplace, including Zapier, Slack, Xero, QuickBooks, and PandaDoc


Pipedrive offers impressive customization features, including customizable pipelines, customizable email templates, and customizable reports. However, HubSpot is a CRM renowned for its customization features. This is especially true on higher-tier plans of HubSpot, which offer far more room for customization than any of Pipedrive’s plans. 

Reporting and Analytics

Pipedrive and HubSpot both offer customizable deal and activity reports, but the amount of reports that you will be able to generate with each CRM depends on the plan that you choose. HubSpot’s free plan offers three dashboards and 10 reports per dashboard. Paid plans, meanwhile, provide 10–50 dashboards that include 10–30 reports per dashboard. 

Sales forecasting tools are only available on HubSpot’s Professional and Enterprise plans. Pipedrive likewise only offers revenue forecasting on its Professional and Enterprise plans. However, Pipedrive does offer a machine learning-powered sales assistant with all of its plans.

Customer Support

Both Pipedrive and HubSpot offer 24/7 chat and email support. However, 24/7 phone support is only available on Pipedrive’s Enterprise plan and is only available on HubSpot’s Professional and Enterprise plans. 


Pricing starts at: $14.90/user/month

In Business Since: 2010

Perfect for: Small-to-medium-sized businesses looking for a user-friendly yet capable CRM. 


Pricing starts at: $0

In Business Since: 2006

Perfect for: Larger organizations and sales teams looking for a more feature-rich and customizable CRM. 

Final Thoughts on Pipedrive CRM

Pipedrive CRM’s affordable pricing and ease of use make it an excellent starter CRM for SMBs. And while Pipedrive may lack some of the features and customization options found on HubSpot’s higher tier plans, it still offers more than enough functionality for most users. 

While it’s hard to argue with HubSpot’s free basic plan for small businesses looking for a starter CRM, Pipedrive is certainly a strong competitor. 

Frequently Asked Questions

What is Pipedrive CRM?

Pipedrive is a cloud-based customer relationship management (CRM) platform that provides sales teams with tools for communicating with customers and managing their relationships with them. 

How does Pipedrive CRM work?

Pipedrive CRM assists sales teams with customer relationship management by providing templates and tools for communicating with customers, automation features for automating various sales and CRM tasks, advanced reporting and analytics, and tools for organizing leads. 

What CRM is better than Pipedrive?

The best CRM will depend on your organization’s unique goals and needs. HubSpot CRM is likely a better choice for larger organizations searching for more features and flexibility than Pipedrive. However, if you are just looking for a basic, starter CRM HubSpot’s free plan is also a great option.