SnapNurse 75,000% Growth in Medical Staffing

By Bruce Harpham Wednesday, April 14, 2021

The booming demand for medical professionals has pushed SnapNurse to grow fast. Based in Atlanta, the medical staffing startup business has achieved 75,000% growth from March 2020 to March 2021. To support the growth, the healthcare staffing company has expanded its workforce from twenty employees to more than two hundred employees over the past year.

Founded in 2017, the company has focused on helping healthcare facilities find credentialed, experienced health professionals quickly. Last year, the business helped to place more than ten thousand healthcare professionals. In Q1 2021, the startup earned $350 million in revenue.

A group of nursing students.

The Nurse Staffing Startup Offers Speed

The business has developed a business model focused on speed. The company can place medical staff in 24-48 hours, significantly faster than the industry average of 11-14 days. The speed advantage is possible because the company uses a self-serve business model. “SnapNurse disrupted healthcare staffing by creating a self-service model to accelerate the placement of healthcare providers,” said Jeff Richards, COO of SnapNurse, in a press release.

SnapNurse also has a specialization advantage by working with registered nurses and scrub techs. Nurses using the platform set their availability and decide which shifts to accept. According to the American Association of Colleges of Nursing, there are 3.8 million registered nurses in the United States (US). Furthermore, the association points out that registered nurse employment is expected to grow by 15% from 2016 to 2026.

The Investors Behind the Healthcare Staffing Company

Rapid startup expansion is much easier when a company enjoys support from investors. The staffing company has raised over $15 million in funding from investors. Pivotal Group is the largest investor in the startup company. Founded by F. Francis Najafi, Pivotal Group has invested in real estate assets and companies like Instastaff and Red Mountain Resort. Instastaff is a startup business that provides staffing to business customers seeking shift employees. Red Mountain Resort is a spa resort located in St George, Utah.

Beyond Pivotal Group, the nurse staffing startup has raised convertible note financing in 2018 and 2019 for a total of $220,000, according to the Crunchbase database. A convertible note is a debt investment that can be converted into equity at a later time. It is a popular choice for startup investing because these notes typically only take a day or two to finalize.

The Niche Staffing Startup Business Model

SnapNurse is part of a growing business trend to disrupt the staffing industry. Like SnapNurse, Trusted Health is a startup business focused on nurse staffing. Trusted Health, based in San Francisco, has raised $20 million in funding from investors. In contrast, BlueCrew is a general-purpose startup staffing business focused on "low complexity positions." BlueCrew has raised over $16 million in funding from investors. BlueCrew offers time tracking, onboarding, payroll administration, background checks, and other human resources functions. Stealth Worker serves business customers who need cybersecurity expertise. CodersClan, on the other hand, helps business managers staff remote software developer positions.

According to AngelList, there are more than five hundred temporary staffing startups in business. The recruiting business model is not limited to experienced employees either. There are several hundred entrepreneurs who are working on college recruiting like BeRecruited, Tioki, and Koofers.

About the Author


Headshot of Bruce Harpham

Bruce Harpham is an author and marketing consultant based in Canada. His first book, "Project Managers At Work," shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.

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