The Most In-Demand Business Apps of 2020

By Luigi Wewege Wednesday, August 19, 2020

The mobile app development industry is at its peak of success so far. Apps can be used practically for anything these days, and thanks to huge apps such as Uber and Netflix, it gives open door opportunities and motivation for any app developer to get in the game.

According to the latest CBinsight report, over 393 private companies on the unicorn startup list are globally valued at $1 billion. This means that tech startup companies can be worth more than $1.2 trillion, having raised a total value of $292 billion. Companies such as Bytedance, Didi Chuxing, Airbnb, and Stripe are in the higher sector of the billion-dollar criteria.

But which in-demand business apps are used or have become popular in 2020?


The current COVID-19 pandemic was the perfect time for this business app to shine. Zoom is a predominant video conference tool used worldwide, with employees and employers needing features such as virtual meetings to connect with each other. As a result, there were a total of 53 million downloads in June.

G Suite

Google’s G Suite is a cloud computing software that allows you to store your files on all your technology. It offers business apps that are perfect for small businesses, and 51% of its users enjoy the flexibility of accessing their data from anywhere, thanks to the cloud.


Ecommerce businesses are growing rapidly over the upcoming years. With the current situation of uncertainty with jobs, more and more people are looking to invest online and startup small ecommerce stores as a source of income. 46% of the world population depends on social media when shopping online.

ShipStation is a business app that has been developed to help budding entrepreneurs set up a system, such as processing online orders and working alongside ecommerce platforms like Shopify.


Slack is a communication app that is used amongst employees and clients. It has grown to be very popular as a communication channel to use since it has a clear concept of communication, which minimizes any confusion or miscommunication between workers.

This business app is estimated to reach $4.22 billion as a value by 2025. In 2019, it was valued at $390 million.


While Facebook may be used for personal social media, it is also heavily used for business too. A lot of online startup companies and businesses had and still need to use Facebook to advertise their services globally.

Facebook is especially perfect for marketing campaigns since it is the third world's most visited website and has 2.41 billion users monthly. It is also the fifth most free downloaded app worldwide.


Even though WhatsApp doesn’t have specific business features, it is still used from businesses globally who need to have virtual meetings and phone calls with their clients and colleagues. In June, there was a record of 11 million downloads globally and a revenue of $700 million.

Google Meet

Just like Zoom, Google Meet became popular rapidly. It has a similar platform to Zoom, where video conferences can take place between employees and clients. The app can allow a video call between 250 individuals, making it an ideal app for businesses.


Mailchimp is a software tool that can help build your client list and email your clients marketing campaigns. It can also integrate with ecommerce platforms, meaning that it can take your client directly to your online store as a business owner.


Intuit’s app is especially necessary for business owners who wish to manage their finances and connect all their bank accounts and virtual finance accounts together. It also has a special feature that allows employees to store images of receipts that can contribute towards the annual tax returns.

It is ideally a perfect business app for accountants and people who specialize in finance. 64.4% of small business owners are specifically using this app.


Since nearly all businesses are becoming virtual, signing electronic signatures is the new normality too. DocuSign is a business app that does exactly that. It allows employees to send virtual contracts and letters out to clients, where they can create and use a virtual signature to sign documents. Given the current situation of the pandemic and nearly all businesses operating online, it is the perfect tool to use and be compliant with social distancing.

In 2019, Docusign generated a $700 million revenue and was estimated to be at a value of $3 billion. The average number of virtual documents that Docusign processes daily is 1.5 million.

About the Author

Headshot of author Luigi Wewege

Luigi Wewege is the Senior Vice President, and Head of Private Banking at Caye International Bank. Outside of the bank, he serves as an Instructor at the FinTech School which provides online training courses on the latest technological and innovation developments within the financial services industry. Luigi is also the published author of: The Digital Banking Revolution.

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