Based out of Pittsburgh, DeltaTrainer is a fitness startup company that offers one-on-one remote personal training that is tracked via the DeltaTrainer app. According to the startup, athletes and engineers from the Massachusetts Institute of Technology (MIT) and Carnegie Mellon University participated in creating the company and app.
Through the app, users can connect their Apple smartwatches to track their activity. From the data collected, a personal trainer then provides individual feedback, recommendations, motivation, and customized workouts for each user to ensure they are receiving the workouts best suited for their physical goals. Currently, the app is only offered for iPhones and Apple watches.
On the startup website, it states that DeltaTrainer personal training costs as low as $2 per day after completion of a 14-day free trial. This price results in roughly $60 per month to use the services provided by the company. In comparison, traditional personal training methods cost $25 or more per training session.
The business announced it raised $3.3 million in seed funding led by TenOneTen Ventures. Alpha Edison, Maven, and various angel investors also participated in this round. According to Crunchbase data, the startup company previously raised $175,000 in pre-seed funding in 2019.
Matt Spettel, founder and CEO of the business, said in a statement, “We founded DeltaTrainer to make one-to-one expert personal training truly accessible and affordable for anyone, particularly those people who have repeatedly tried and failed to reach their goals…”
The startup goes on to claim that clients who use the DeltaTrainer app are four times more likely to achieve their fitness goals as it is more affordable and accessible to everyone. In addition, the company stated that DeltaTrainer clients average about 4.5 workouts per week. The business did not disclose how many clients or trainers are available on the app.
With the new funding, the business plans to expand its team and hire more personal trainers. Additionally, some of the new capital will go toward marketing and customer acquisition costs.
Personal Fitness Industry
There has been a trend in the last couple of decades or so that has placed a focus on a person’s overall wellbeing by participating in more activities that are good for a person’s physical and mental health. The International Health, Racquet & Sportsclub Association (IHRSA) reported that the fitness industry amassed $94 billion in revenue in 2019. Furthermore, the IHRSA also projects that by 2030, health clubs will have 230 million members.
Traditional gyms, health clubs, and studios took a hit during the COVID-19 pandemic as they are a breeding ground for transmitting the virus. As a result, the personal fitness and wellness industry has taken steps to offer virtual health classes or coaching. Additionally, it offers more outdoor activities whenever possible. Allied Market Research expects the global online/virtual fitness market to reach $59.2 billion by 2027 compared to $6 billion in 2019.
About the Author
McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.