Is the BigCommerce Website Builder Right for Your Startup?

Laptop showing BigCommerce website.

There are many options to explore when choosing the best website builder for your business, so it’s best to learn as much as you can about the ecommerce platforms you are considering. This review is intended to help you decide if the BigCommerce Website Builder is what you’re looking for. 

We’ll take a look at the BigCommerce Website Builder’s features, review the pricing of different BigCommerce plans, and consider the pros and cons of running a BigCommerce business website. This article should give you everything you need to make a decision about whether BigCommerce is right for you.

The Difference Between BigCommerce and Other Ecommerce Platforms

BigCommerce Review.

Other top ecommerce platforms may offer a wide array of templates that BigCommerce does not. However, BigCommerce provides a wide array of tools for you to easily create and maintain a custom ecommerce website that serves the particular needs of your business. 

BigCommerce’s services are also designed to scale up right alongside your growing business. This can save you a lot of time and money by allowing you to build on an already established foundation instead of starting over again when the needs of your business change.

BigCommerce Website Builder Pros and Cons


  • A wide range of useful ecommerce features
  • Plans that fit your needs as your business grows
  • The website builder is easy to use and includes plenty of tools for beginners


  • Some plans are less affordable than others
  • Artificial intelligence (AI) content can be rather basic
  • A limited selection of templates

BigCommerce Pricing and Plans

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BigCommerce offers a free trial to everyone who creates an account. After that, users will have to purchase a plan to enjoy all of the features that BigCommerce offers. 

This section will break down BigCommerce plans and pricing in order to help you decide which best suits the needs of your business or startup. For most small businesses, the “Standard” or “Plus” plan is likely to be the best fit, so we’ll focus on those two first. Check out our article on BigCommerce Pricing and Plans if you want more information. 

BigCommerce Standard Plan

The BigCommerce Standard plan gives you everything you need to run a business earning up to $50,000 a year in online sales for just $29.95 a month. This option is ideal for getting your small business started. 

  • Access to BigCommerce’s Page Builder software — Design your own website in a few hours using BigCommerce’s Page Builder and editing suite. For examples of what you can create using BigCommerce, check out this article here.
  • Sell up to $50,000 annually — This amount will likely suit the needs of an up-and-coming business.
  • Real-time shipping quotes — Allow your customers to track their orders in real time.
  • Coupons, discount rules, and gift cards — Create and process coupons, discounts, and gift cards to attract new and returning customers.
  • Product ratings and reviews — Help customers make informed purchases with product reviews.
  • No transaction fees — Keep all the money you earn from purchases made through your BigCommerce website.
  • Unlimited staff accounts — Grant account access to as many of your team members as you’d like.
  • 24/7 support — BigCommerce’s team of experts is ready and available to resolve issues as soon as they arise.
  • Marketplace and social integrations, including Amazon, eBay, Walmart, Google, and Facebook — Easily integrate your business into a variety of popular social media platforms and sell from a variety of digital marketplaces.
  • Integration with leading point of sale (POS) systems — Connect your offline and online business through popular POS systems like Clover, Heartland Retail, Square, Vend, and more. 
  • Single-page checkout — Let your customers fill in all the information required to make a purchase on one page.
  • Free and dedicated security — Protect your customers with the highest degree of hypertext transfer protocol secure (HTTPS) and secure sockets layer (SSL) security and encryption for each transaction.
  • Product ratings and reviews — Help customers make informed purchases by displaying feedback on your available products.
  • BigCommerce mobile app — Manage your website from anywhere with the BigCommerce app.

BigCommerce Plus Plan

The BigCommerce Plus plan is a good fit for growing businesses. For $79.95 per month, you get all of the features of the Standard plan, along with:

  • The ability to sell up to $180,000 per year.
  • ShipperHQ shipping rules engine — It’s a sophisticated shipping engine that helps you avoid misquotes that may lead to overpayment for shipping.
  • Customer groups and segmentation — Create a more tailored user experience by offering customers with similar needs promotions and products that may be of specific interest to them.
  • .Abandoned cart saver Sends automatically generated emails to motivate users who have left items in their carts to complete their purchases. 
  • Persistent cart — Saves a user’s cart to their account so that they have the same items in their cart when they switch devices.
  • Stored credit cards — Save returning customers time by storing their payment info and automatically generating it for future purchases. 

BigCommerce Pro Plan

If your business does up to $400,000 annually, you’re going to need the BigCommerce Pro plan. A business this big needs all the features of the first two tiers with a few more that fit the needs of a large-scale operation. A payment plan of $299.95 per month gets you:

  • The ability to sell up to $400,000 annually — For startups looking to scale quickly, this plan might seem expensive at first, but well worth the payoff when it comes to growth capability.
  • Special credit card rates powered by Braintree — In a market where the average rates are as high as 3.5% of a transaction, the BigCommerce Pro plan only charges 2.05% plus a 49-cent fee on payments via Braintree (which was recently acquired by PayPal).
  • Product filtering — Allow customers to narrow their search when browsing products on your website. 
  • Custom SSL — Encryption to ensure all of the information your customers share with you is secure. 

BigCommerce Enterprise Plan

The BigCommerce Enterprise plan is a customizable, full-service option for large businesses with specific needs. If you’re interested in this plan, you will need to contact the sales department or call (866) 991-0872 for custom pricing. This plan offers everything listed above, along with additional features including but not limited to:

  • Price Lists: Offer different pricing to your customers based on if they are a wholesale merchant or retail buyer
  • Unlimited API calls: Allows your business to interface with other businesses and platforms at any time with automated calls
  • No selling gross merchandise volume (GMV) limits: This plan accommodates any amount of annual sales
  • Strategic account management: BigCommerce has teams ready to help your business maximize its potential

Is the BigCommerce Website Builder Right for You?

BigCommerce Review.

BigCommerce is ideal for small business owners who know how they want their website to look and function, and are looking for an ecommerce platform that offers scalability as their business grows. 

For new and growing startups, the BigCommerce Standard and Plus plans are probably going to be the best fit. Alternatively, the Pro and Enterprise plans can help an already established business maximize its potential. 

Get Started With BigCommerce

Find out which BigCommerce plan works for you. Click the button below to sign up for a free trial and begin building.