10 Top Fitness Startups to Watch in 2022

Woman looking at her watch while out for a run.

Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative fitness startups to watch in 2022 and beyond. From wearable fitness devices to machines that let you challenge your friends online — these are the top fitness companies to follow. 

Recommended: Learn how to launch your own company by reading our comprehensive guide, How to Start a Startup.


Top Fitness Companies to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the most exciting fitness startups of 2022 that startup-lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Foodspring

Location: Berlin, Germany
Funding: $31.8 Million

Foodspring sells premium foods aimed at sports and nutrition devotees. Its goal is to “develop the most natural and innovative foods of our time,” and it now has customers on five continents. The company sells a variety of protein shakes, sports drinks, nutrition bars, and nutrition supplements, along with cooking and baking mixes, spreads, and muesli and porridge.

2. Virtuagym

Location: Amsterdam, Netherlands
Funding: $10.2 Million

Virtuagym’s technology solutions help businesses, health professionals, and consumers change their lifestyles in meaningful, sustainable ways. It offers an all-in-one training software that provides a complete, 24/7 fitness experience both in the gym and at home with virtual training, live workout videos, meditations, challenges, and more. Virtuagym’s software for corporations helps boost employee health by giving them access to wellness content, and its fitness app provides personalized workout and nutrition plans.

3. Gymlib

Location: Paris, France
Funding: $16.6 Million

Gymlib offers companies that want to improve their employees’ well-being access to more than 4,000 partner gyms and 300 activities through a unique, non-binding subscription. It seeks to provide employees opportunities to have an active lifestyle that combines good health and personal development. Gymlib helps companies make their employees happier, healthier, and more engaged while at the same time strengthening teamwork and improving corporate branding.

4. Tempo

Location: San Francisco, California
Funding: $298.8 Million

Tempo bills itself as the only home gym with a built-in personal trainer. Both of its main products, Tempo Studio and Tempo Move, feature personal training powered by the company’s 3D Tempo Vision technology, which learns about a user’s body and goals to deliver personalized workouts. The systems use 3D sensors to track the user’s movements, deliver instant form feedback, and provide guidance in every workout. Live classes are also available.

5. Whoop

Location: Boston, Massachusetts
Funding: $404.8 Million

Whoop is a health and fitness wearable device that straps around a user’s wrist and monitors recovery, sleep, training, and other health metrics. It also provides personalized workout recommendations and coaching feedback. Whoop is comfortable enough to wear all the time to track metrics 24/7, and its five LEDs and four photodiodes capture data more often than most other wearables. Like many wearable fitness devices, Whoop connects to a mobile app for more in-depth data analysis.

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6. Spora Health

Location: San Francisco, California
Funding: $4.2 Million

Spora Health says it’s the first telemedicine company to focus on health equity, changing the way people of color access healthcare online and get primary care. A reasonably priced monthly membership includes access to a network of primary care providers who have been trained to give respectful care that's in line with a patient’s cultural needs. Members first share as much of their health history and lifestyle as they’re comfortable with on the Spora app. They then receive a personalized list of all the factors that can affect their health and are able to schedule a visit with a healthcare provider.

7. Hyperhuman

Location: Bucharest, Romania
Funding: $566,000

Hyperhuman helps trainers, instructors, coaches, physiotherapists, and organizations create video workouts in just a few minutes without the need for video editing or other technical skills. All members have to do is upload videos of themselves doing exercises using the company’s mobile app, and Hyperhuman will edit the videos into reusable clips automatically. Members can add their own audio instructions, and the completed workout videos can be published on social media or anywhere else.

8. Ergatta

Location: Brooklyn, New York
Funding: $35.1 Million

Ergatta believes that working out at home should feel like playing a sport rather than taking a class. To that end, it sells a rowing machine with a twist: It has a digital, internet-connected, Android-powered touch screen that’s Bluetooth-enabled for connecting to heart-rate monitors and audio devices. More importantly, you can use the screen’s interface to choose tailored workout plans, row along with recordings of real-life scenery, and even compete with other rowers online.

9. Lever Health

Location: New York, New York
Funding: $655,000

Lever Health provides personalized, one-on-one health coaching through video calls and online chats. The company’s three-month program is designed to optimize nutrition, fitness, and sleep, in part by helping clients develop healthy habits in those areas. Lever Health’s mobile app syncs with certain fitness devices, and the service offers food tracking, daily accountability, and other features to help people achieve their wellness goals.

10. Bsport Solution

Location: Paris, France
Funding: $974,000

Bsport Solution is an all-in-one platform that boutique fitness studios can use to manage and expand their businesses. The platform helps manage email marketing, live classes, group classes and appointments, student invoicing, and teacher salaries. The app can be personalized with a studio’s brand to offer students a comprehensive experience, including on-demand videos, and it can handle multiple locations as a studio grows.

Recommended: Check out our full list of the top startups to watch!