Branding is unavoidable and brand perception is critical. These facts can be intimidating for new entrepreneurs, but it doesn’t have to be that way. Building a brand can be the most exciting part of bringing your business to life!
We’re here to discuss the major branding triad: your business logo, website, and business cards. Each of these presents major branding potential, and each should be treated with great care to get the right language and visuals associated with your business. Throughout this guide, we’ll also provide the best resources we’ve found for constructing each component of your brand image. Enjoy!
Just how important are the custom symbols we attach to our companies? Simply put: very. Having a high-quality logo that visually communicates the mission of your business is essential to building an effective brand.
Unfortunately, many new entrepreneurs struggle with this task if they don’t have a graphic designer on board. If you fit into that category, don’t worry — we’re here to provide solutions. There are tons of design platforms out there specifically for this purpose, and two of our favorites are 99Designs and Fiverr. Both of these are safe, reliable and reasonably priced resources for logo design.
To learn more about logo design, or to check out what 99Designs has to offer, use the links below.
Getting a professional website up and running in the modern moment is nowhere near as complicated or expensive as it was ten years ago.
Whether you need a simple landing page or a fully-functional eCommerce platform, enough ‘out of the box solutions’ exist today to allow you to create a business website without the help of a professional web developer.
Of course, to effectively manage a business website, there’s more to it than meets the eye: analytics, marketing automation, SEO, and all the other details that allow you to guide your website toward success. Luckily, using a platform like StudioPress or Weebly simplifies all of these factors too.
To learn more about the best business website builders in the industry, head over to our comparison guide or to StudioPress’ website!
While business cards aren’t as relevant as they used to be, they’re still a smart thing to keep around, and it’s still important that they visually reflect your brand.
If you haven’t gotten business cards made in a while, tons of online services have arisen to make the process easier and more cost-effective. Many of them can even brand whole kits for you, including brochures, stickers, and other custom pieces in addition to your business cards.
It’s up to you whether you want to keep your design simple and conservative or get really creative with it to set yourself apart. Either way, it all comes down to branding — make sure whatever design you choose communicates your ideal message to potential customers.
Check out Moo and Vistaprint below, two of the top business card printing services on the market.
If your business had a mascot, what or who would it be?
It could be an animal, a historical figure, or a character you create out of thin air. Look closely at your company culture — there may already be something there you aren’t seeing. This can be a helpful exercise to get to the heart of your business’ persona.
What qualities or virtues does your company stand for?
Word association can be a great exercise for fleshing out ideas for your brand image. “Loyalty”, “transparency”, “bravery” — all of these words conjure feelings that can be organically translated into visuals.
What should your brand logo invoke in people’s minds?
Brand logos evolve over time, in most cases as a response customer engagement and feedback. However, it’s important to maintain the essence of your brand throughout the various iterations of your logo. As the feedback comes rolling in, embrace it, but don’t make so many modifications that it compromises your existing brand image.
What kinds of imagery should be associated with your brand?
There are no rules here — it’s all up to your discretion. For inspiration, take a closer look at the logos of other businesses in your industry. What types of imagery are they playing with? How can you visually set yourself apart?