The 7 Best Logo Makers for Startups in 2024 (Free & Paid)

Best Logo Maker Review.

Every business needs a logo, but not every business has the graphic design skills or the budget to hire a graphic designer to create a great logo. Fortunately, you don’t need either to create a business logo that represents your brand and appeals to your target market.

You can find a variety of logo creators online — both free and fee-based — that allow you to build a logo for your company. Here we provide an overview of some of the best logo makers in 2024 to help you decide which is right for you and your small business.

Best Logo Generators

Tailor Brands

four point eight out of five


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Best Logo Maker Overall

  • Free JPG logo
  • Quick, user-friendly process
  • Comprehensive branding services


four point seven out of five


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Best Free Logo Maker

  • Free, high-quality logos
  • Easy-to-use interface
  • No hidden fees or upselling


four point five out of five


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  • Can be bundled with website services
  • Commercial rights available


four point four out of five


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  • Other valuable design tools available
  • Highly-customizable logo and design tools


four point one out of five


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  • Different file sizes available
  • No hidden fees


four out of five


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  • High-quality logo for free
  • Easy to use – even for beginners


four out of five


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  • Robust design features
  • Highly customizable logos

A strong brand is important for any startup to attract customers and deploy successful marketing campaigns. A great logo is integral to that process. If you’re not sure where to start designing a logo for your business, consider using a logo maker. 

Logo makers make it easy to generate an effective logo to represent your business. However, not all logo makers are created equal. While there are an extensive number of logo generators available online, these are the top logo makers for startups this year.

Best Logo Design Software for Startups 2024:

  1. Tailor Brands – Best Logo Maker Overall
  2. TRUiC – Best Free Logo Maker
  3. Wix – Best for Startups That Need a Website 
  4. Canva – Best for Customization 
  5. Hatchful by Shopify  – Best for Simple Logos 
  6. Squarespace – Best for Stylish Logo Generation
  7. GraphicSprings – Best for Robust Features 

Best Logo Maker: Tailor Brands

Tailor Brands’ logo maker is not only easy to use, it generates high-quality logos for businesses to nail their branding and marketing efforts.

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1. Tailor Brands

Tailor Brands is our pick for the best paid logo maker. The logo maker is powered by artificial intelligence (AI) and works quickly to develop logo options with just a few clicks. 

The quality of the logo maker is great. However, you can only download a Joint Photographic Group (JPG) file of your logo if you use the free service. To get a Scalable Vector Graphic (SVG) file – the standard for high-quality logos used across multiple formats — you must pay for a membership. Moreover, you’ll need to purchase the Standard, not Basic, membership level.

Pricing: Free to $12.99 per month

This logo maker will help you create a high-quality logo – even if you have no graphic design or technical skills.

  • If you use the free service, you can only download a 320-by-320-pixel JPG file. That means you’ll have to pay for a membership to get a higher-quality image. 
  • If you do pay for a membership, you can take advantage of the company’s other online marketing features like website design and web hosting.
  • If you want to create a great logo and you don’t mind paying a little for it, Tailor Brands is a fantastic choice. Its logo maker suits businesses that want to use Tailor Brands’ other services. Once you pay for a membership, you can use multiple features the company offers (e.g., website design).
  • The platform also offers business formation services along with its branding resources. Check out our LLC review to learn more.

Tailor Brands will automatically create a website design based on the logo you choose. That means you only have to take the few first steps to create your logo, and then the company will take care of the rest.

2. TRUiC’s Small Business Logo Maker

TRUiC’s free logo maker is one of our top choices for several reasons. First, it’s free — the ideal price for new and smaller businesses with limited budgets. Second, it’s easy to use so you don’t have to learn a whole new set of skills to create a business logo.

Using TRUiC’s small business logo maker, you can design a logo with a few clicks. You also won’t have to worry about receiving a flood of marketing emails afterward. Use the logo maker, download your logo, then use it as you like.

Pricing: Free

  • This logo maker is so user-friendly that even beginners can use it like a pro.
  • The cost is unbeatable, which is hard to believe when you see the quality of the logos you can create.
  • Unlike many other “free” logo makers, there’s no catch here. You get a high-quality logo image without any upselling or marketing tricks.

This is a fairly basic logo maker in terms of included features. But, most small businesses don’t need something complicated and don’t want to pay the premium price for such services. TRUiC’s logo maker is simple, free, and delivers the logo you need for your business with minimal fuss. That means you’ll have more time and money to focus on growing your business.

3. Wix Logo Maker

Wix® is another company that offers website design services along with its logo maker tool. This company knows how to design a logo so you can expect visually pleasing options if you choose Wix. Using this logo maker feels similar to using most others, which means it’s relatively simple and accessible for most people.

Wix does have a free logo maker option, but it’s limited. You can only download a 198-by-198 pixel version of the logo for free. If you want a higher-quality image you can use for multiple purposes, you’ll need to pay more.

Pricing: Free to $50

  • The free version of the Wix logo maker only lets you download a small JPG file, which you can only use for a few purposes.
  • For $20, you can get commercial rights to your logo and a standard Portable Graphics Format (PNG) file.
  • For $50, you can get commercial rights and an SVG file you can scale up in size without sacrificing visual quality.

Because Wix primarily focuses on website design services, its logo maker packages work best for businesses that want both a website and a logo. Wix even offers a deal in which you can get a website plus a logo for $14. But, if you just want a logo, you can spend less and get more from other companies.

4. Canva Logo Maker

Canva® is a graphic-design-made-simple platform. While it may require a bit of additional time to fully grasp the platform, there are a myriad of tools and features that make designing a logo, as well as other types of branding and content needs, easy and fun. 

A preference for Canva will depend on your interest in graphic design. If you want to learn some skills and have more control over your logo, this makes a great choice. But, you can find a better tool if you just want to create a logo as quickly as possible so you can focus on other aspects of your business.

Pricing: Free to $12.99

  • Canva’s free version provides access to a lot of graphic design tools, which will keep you busy for a while before you need the “Pro” version.
  • While it takes some time and effort to learn how to use Canva’s logo maker, you can use it to create some truly distinctive logo designs.
  • Remember, you can hire an entry-level graphic designer for a reasonable price if you want a custom logo.

Canva provides an impressive service for those interested in learning some graphic design skills. But, it’s not ideal if you just want a straightforward solution as soon as possible. If that sounds like you, choose another logo maker from this list.

5. Hatchful by Shopify

Hatchful is the logo maker offered by ecommerce giant Shopify®. If you use Shopify for your business, Hatchful makes an obvious choice for your logo creation. But, what if you’re not a Shopify customer?

For those not already using Shopify, Hatchful provides a decent option. This free tool can take you through the steps to design a logo based on your industry. The main issue is its lack of customization. For example, you can’t choose the color of your logo.

Yet, Hatchful does give you a full package of different-sized logo files for use on various platforms like social media.

Pricing: Free

  • You can really use Hatchful for free and get usable logo files for various platforms without needing to purchase a higher-level package.
  • These are basic logos, so if you’re looking for something intricate, this may not be the maker for you. 
  • While it’s free to use Hatchful, it does require you to give your email address.

Hatchful provides a decent logo maker option. As advertised, it’ll help you quickly create a logo for free. Unlike many other free logo makers, Hatchful will give you logo files you can actually use in your marketing efforts.

6. Squarespace Logo Maker

Squarespace® is one of the most popular website design platforms in use today. Many businesses choose Squarespace because of the way it visually presents websites. It makes sense that the company’s logo maker also produces attractive designs.

The logos you can create using the Squarespace tool do, indeed, look good. While they don’t feature complex designs, they do have a clean and appealing appearance. You can certainly use the Squarespace logo maker for free and create a strong logo for your business. But, the only logo file you can download is a 500-by-500 pixel, transparent PNG file. That’s a decent option, but not the SVG file you really want for a logo.

Pricing: Free

  • Unlike some free logo maker services, Squarespace will deliver on its promise to give you an attractive logo for free.
  • The download option of a transparent, PNG file is okay — but not as good as it could be. Ideally, you want an SVG file so you can scale the image without any loss of quality.
  • You don’t have the option to edit your logo after you create it and download the file.

The Squarespace free logo maker is an easy-to-use logo maker that creates attractive logo designs and provides a file you can use for your marketing needs. But, better options do exist. If you want a nicer logo or a better file option, you can find it with other services.

7. GraphicSprings

GraphicSprings offers a high-quality tool that is both simple and robust. With GraphicSprings, you can customize your logo quite a bit and you’ll have lots of options from which to choose. But, the company’s pricing and approach to upselling makes it one of the lower-scoring options on this list.

GraphicSprings only allows you to design your logo for free. If you then want to download your logo file, you must pay $19.99. But that’ll only get you a JPG file. You’ll need to purchase the “Pro” package for $99.99 to get an SVG file.

Pricing: $19.99 to $199.99

  • GraphicSprings has one of the more robust logo makers. It not only offers more customization than most, but it also offers strong ease of use.
  • GraphicSprings’s pricing is significantly higher than many of the other logo makers. While the company provides feature-rich packages, it’s not clear if they’re worth the cost.

GraphicSprings offers a more robust logo designing platform to make interesting, customizable logos. However, their cost is higher than some competitors. If you’re looking for a logo on a budget, this may not be the top choice for your startup. 

Honorable Mentions

While there are several great logo maker options on this list, we would be remiss not to mention a few others that didn’t quite make the cut. But, nonetheless, they could be the perfect choice for your startup’s branding needs. 

Adobe Express Logo Maker

Adobe is the home to many design tools that are an industry standard. Their Express Logo Maker is free to use, and no credit card is required to get started. Using AI, the tool takes your business name, slogan, and additional stylistic information provided to generate a logo. You can download your logo as a PNG or JPG file or add it to your brand kit if you are already an Adobe user. 


Looka is a quick and easy way to create a logo using AI. In five minutes, your logo is generated using your company name, industry, and some style preferences you choose along the way, such as colors, styles, and symbols. You can then customize your logo and download your vector files easily. 


DesignHill is another logo maker that offers a similar structure to Adobe or Looka. Once you submit your business name, you can choose from a variety of logo templates and styles and customize your AI-generated logo. Then, you are able to download the logo files of which you have full ownership once downloaded. 


Turbologo makes it easy for you to create a logo in minutes using their generator. Plus, you can download files to use on a variety of branding and marketing campaigns. One drawback of this service is that your logo is only customizable if you purchase a Turbologo subscription. 


VistaCreate provides thousands of logo templates to choose from. If you’re looking to window shop a wide variety of logos to get inspired and assess options you may not have thought of using another type of generator, this may be a great option for you. 

Pros and Cons of Logo Makers


  • Logo makers can help make logo design simpler and more accessible for business owners.
  • Logo makers typically are easy to use and provide a logo you can feature in all your various marketing efforts.
  • Many logo makers are very affordable — some are even free — and you get a lot for a little.
  • You’ll find plenty of logo makers from which to choose, offering a variety of features and pricing options.
  • Anyone can use most logo makers so you don’t have to be tech-savvy to create a great logo.


  • Some logo maker companies send misleading messages about what you get for free. They might offer their design tool for free, for example, but then charge you to download your logo file.
  • Even when you can download a logo file for free, it may not come in a file type you can really use for your marketing needs.
  • Certain logo makers aren’t intuitive and instead require graphic design skills you may not have.
  • While the systems that produce these logos do a decent job of giving you what you want, they won’t always deliver your ideal logo design.
  • Logo makers typically can’t match the work of a trained graphic designer.

How to Choose the Right Logo Software

Now that you’ve reviewed our list of the best logo makers for startups, how do you choose the right one for your business? There are a few considerations to make, such as price, features, and usability. 


Many logo makers claim to be free. However, not all actually are. Look for a logo maker that is either truly free, meaning no hidden fees, or fits into your budget best. 


Are you able to customize your logo after downloading? Or change the color of your logo to match your branding? These are considerations you should make when choosing your logo maker. In some cases, features may not be your top priority if you’re simply looking for a quick logo. However, if you’re looking for customizability, this should be a factor in your decision. 


If you aren’t an experienced designer, you are going to want to choose the logo maker that best suits your skill level. The usability of a logo generator can mean the difference between a logo that just works and a logo that you love. 

What Is the Best Logo Maker?

Based on our extensive research, we chose Tailor Brands as the best paid logo maker option for business owners. The TRUiC Small Business Logo Maker is the best free logo maker option for most businesses. Multiple factors contribute to this recommendation, including the tool’s cost, ease of use, and file options.

Unlike many supposedly free logo makers, TRUiC’s logo maker really is free. It also provides your logo in the file format(s) you need for free. Many free services only give you low-quality JPG files that aren’t particularly useful.

If you want a free logo maker that’s easy to use, we recommend the one offered by TRUiC. Of course, you may have different needs from a logo maker. If you want more control, have an interest in learning graphic design, or feel comfortable paying for more expansive packages, you can find other options on our list.

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Visit Tailor Brands


What is a logo maker?

A logo maker helps you design a logo for your business. The most user-friendly of these tools simply require your business name, industry, and a few preferences from you to produce a logo.

What is the best free logo maker?

In our opinion, the TRUiC Small Business Logo Maker is the best option for most small business owners. It’s free and provides an image file you can use for all of your marketing efforts.

How much does it cost to have someone create a logo?

Hiring a graphic designer can cost anywhere from $10 to thousands of dollars. While the lower-priced option can seem appealing, you don’t know what you’ll get unless you hire an experienced designer who charges professional prices.

Is there an AI to create logos for free?

Yes, the AI-powered TRUiC Small Business Logo Maker is free to create and download high-quality logos that meet your brands needs. 

How can I design my own logo?

Just find the logo maker on our list that you like the most and follow the link. The instructions each tool provides will guide you through the rest of the process.

How do I come up with logo ideas?

To come up with logo ideas, consider the tone, values, mission, and target market of your brand. Your logo should easily convey what your startup or small business does and the value it brings. Ensure that whatever design you choose is easy to understand and accurately conveys your business’s product or service. 

What are some logo design tips?

Here are a few logo design tips for new businesses: 

  • Make sure your logo is unique 
  • Make sure your logo matches your industry, product, or service
  • Make sure your logo is legible 
  • Make sure your logo is memorable

Overall, you want a logo that will stand out and help customers immediately recognize your company. This is best done by a well-crafted design that accurately reflects your startup’s products and services. 

For more inspiration, check out our article on the best startup logos to help spark ideas for your own. You’ll find great examples of logos that nail these key design principles.