(Quick Note: Before you get started, we highly recommend brushing up on the basics of what it means to have a DBA and what you need to know before filing. Click here to learn more about the advantages and disadvantages.)
During the registration of any business entity, if the brand name chosen is different from individual human names, then a DBA, or Doing Business As name (sometimes referred to as a Fictitious or Trade Name) must be registered with the state for the public record.
This designation was created as a means of further protecting consumers, with the idea being to help stop shady people from trying to get away with things by doing them under another (non-registered) name. This is why most jurisdictions require the public be notified, often through local print newspapers.
When you form a business entity, the legal name of the business by default goes to the human name or entity that owns the business. And hey, as you’ll see below there are surprisingly a fair amount of situations where a brand would choose to conduct business under a different name.
That said, not all states require the registering of fictitious business names or DBAs.
Right, now let’s dig into some advantages which will also go a long ways in explaining why someone or a brand would choose to do it.
Okay, nothing is all peaches and cream. There are a couple downsides to DBA, but they weren’t designed to be perfect or ideal for everyone interested in filing one.
Pretty much any recognized or registered business entity under the law.
This part’s easy because there are only a certain amount of “right times” to chat about. Let’s see:
Absolutely, Startup Savant has a TON to offer just about anyone interested in learning more about the process and getting help from trusted providers if needed.
This content on Filing a DBA is not a legal document or legal advice. It is for informational purposes only and the information is subject to change over time. For specific questions and concerns regarding how to file a DBA, please consult an accredited attorney or a qualified professional.