14 Top Ecommerce Startups to Watch in 2022

Businesswomen preparing ecommerce orders.

Here at Startup Savant, we love startup culture. That’s why we identified the most exciting, innovative, and creative ecommerce startups to watch in 2022 and beyond. From everyday luxury marketplaces to sustainable swimwear — these are the top ecommerce startups to follow. 

Recommended: Learn how to launch your own company by reading our comprehensive guide, How to Start a Startup.


Top Ecommerce Companies to Follow

Every year, new startups pull to the forefront of their industry through exciting innovation and industry-disrupting business models. We’ve rounded up the most exciting ecommerce startups of 2022 that startup-lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. Verishop

Location: Santa Monica, California
Funding: Series B, $30 Million

Verishop is an online marketplace that curates a selection of everyday luxury brands for everything from fashion, beauty, home, and more. Quality products are the backbone of this startup that aims to become the go-to online marketplace for lifestyle goods.

2. JIGGY Puzzles

Location: Albany, New York
Funding: Seed, $500,000

When Kaylin Marcotte launched JIGGY, jigsaw puzzles were a hobby to unplug after busy days at theSkimm. Today, JIGGY is a jigsaw puzzle startup that features and empowers female artists, boasts revenue that approached $4 million in the year 2021, and continues to scale. 

3. Pabio

Location: Bern, Switzerland
Funding: Pre-Seed, $1 Million 

Pabio is an ecommerce startup democratizing interior design. On the platform, users can purchase rent-to-own furniture chosen by an interior designer for their space by paying on a monthly basis over the course of up to four or five years.

Check out our interview with the co-founder of Pabio!

4. Bellroy

Location: Victoria, Australia 
Funding: Series A, $8 Million

The goal and intention behind Bellroy is to create the slimmest wallets possible while also incorporating functionality and style. Since its inception, the brand has expanded into wallets, bags, accessories, and more. With its customer-favorite “travel wallet” being its most iconic product, this is a startup to watch.

5. Brandless

Location: Draper, Utah
Funding: Series Unknown, $410.5 Million

By leveraging the power of community, Brandless creates hardworking products that are good for its customers and the environment. The company is based around the concept of customers over packaging and “people over promotion,” which allows the company to provide affordable personal care products without sacrificing quality.

6. Hero

Location: London, England
Funding: Non-equity Assistance, $10 Million

Hero is a social shopping platform that aims to inspire and support customers while providing a quick and easy shopping experience directly from retailers. Users are provided with a virtual shopping experience that allows them to experience the product before purchasing — without ever stepping foot inside a store.

7. Lookiero

Location: Paris, France
Funding: Series C, $53.6 Million

Lookiero is a female-only online personal shopping service that operates in France and Spain. Customers submit their size and clothing preferences and are then shipped a package of five garments and accessories they can keep or send back. Customers who keep all five products receive a 25% off discount.

Feeling inspired? Learn how to launch your company with our guide on How to Start a Startup.

8. Cadi

Location: Costa Mesa, California

Funding: Undisclosed

Cadi is a sports tech startup that is changing the way golfers are finding the perfect clubs. Through their innovative, autonomous retail platform and coupled with on-the-green kiosks, consumers are able to find the best club available to up their game.

9. Jungle Scout

Location: Austin, Texas
Funding: Private Equity, $110 Million

Jungle Scout is an ecommerce platform that leverages the power of Amazon to help small businesses increase their sales and drive brand awareness. Using its data-driven approach, Jungle Scout gives business owners the opportunity to make more educated decisions about products, marketing campaigns, and winning an Amazon channel.

10. Summersalt

Location: St. Louis, Missouri
Funding: Series B, $26.7 Million

Summersalt is an innovative and sustainable swimwear line made of recycled materials. Each piece is backed by data to ensure sizing is flattering and comfortable for everyone, including its newer lines of loungewear and activewear. The best part — its pricing is affordable and attainable without sacrificing quality.

11. Loopi

Location: São Paulo, Brazil
Funding: Seed, $5 Million

Loopi incorporates video to provide an innovative shopping experience for ecommerce customers. Using the Loopi app, content creators are able to make money off of the content shared while brands can engage with a wider audience by leveraging the power of the Loopi platform.

12. Winc

Location: Los Angeles, California
Funding: Series D, $43.9 Million

Winc is a wine subscription service that provides an easy entry into the world of wine for the next generation of wine drinkers. With its accessible price points and custom experience for each subscriber, Winc has not only propelled itself into success but has supported many of the wineries it works closely with.

13. Packlane

Location: Berkeley, California

Funding: Series A, $4 Million 

With Packlane, a packing startup founded by Miriam Brafman, ecommerce businesses can take their branding to a new level with easy, affordable packaging that doesn’t sacrifice brand continuity.

14. Bloomscape

Location: Detroit, Michigan
Funding: Series B, $24.2 Million

Bloomscape is an ecommerce platform that sells plants and tools for plant care through an easy-to-use platform that delivers right to your door. By providing customers with ready-to-go home plants and everything they need to care for their plants, including detailed instructions, Bloomscape has quickly grown to be a widely trusted and successful ecommerce startup.

Recommended: Check out our full list of the hottest startups to watch in 2022!