11 Top Consumer Venture Capital Firms 2024
Last Updated: By Michaela Dale
Whether you’re looking to secure a pre-seed round or series E, you’re likely to get much more benefit if the venture capital (VC) firms backing your startup have experience scaling businesses in your industry. These are the top consumer venture capital firms that consistently invest in disruptive consumer startups from scale to exit.
Best Consumer VC Funds
These venture capital firms routinely invest in consumer startups and offer resources to help the companies reach their goals, whether that be rapid scale or IPO. From seed stage to growth startups, these are the top VC funds backing consumer startups.
Disclaimer: With so many venture capital firms around the world, we aren’t able to cover them all. Furthermore, the following VC firms are not officially ranked and are listed in no particular order.
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1. Andreessen Horowitz
- Location: Silicon Valley (Menlo Park, California)
- Stage: Pre-Seed, Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Airbnb, Coinbase, Instacart
Andreessen Horowitz is a stage-agnostic venture capital firm with $35 billion in assets under management. The firm invests in several different industries, including AI, consumer, fintech, and healthcare, to name a few.
With several impressive investment IPOs under their belt, including Facebook, Coinbase, and Airbnb, Andreessen Horowitz boasts an impressive portfolio of disruptive companies across a variety of sectors.
2. Redpoint Ventures
- Location: Menlo Park, California
- Stage: Pre-Seed, Seed, Series A, Series B, Series C, Growth
- Notable Portfolio Companies: Stripe, Twilio, Railway
Redpoint Ventures is a VC firm providing investment for startups at every stage. With $4 billion in assets under management across multiple funds, Redpoint invests in many verticals, including consumer, SaaS, fintech, and applications.
Some of Redpoint’s notable exits include Twilio and DraftKings. The firm also offers their investment companies a variety of helpful resources to help them scale.
3. SOSV
- Location: Princeton, New Jersey
- Stage: Pre-Seed, Seed, Series A, Growth
- Notable Portfolio Companies: NotCo, Upside Foods, Perfect Day
SOSV is a venture capital firm investing across multiple stages and offering startup development programs as well. SOSV has $1.5 billion in assets under management and prioritizes consumer, ecommerce, deeptech, health and wellness, and biotech startups for investment.
The firm boasts the success of seven unicorn startups and 161 follow-on investments. They also offer three startup development programs: HAX, IndieBio, and Orbit Startups.
4. Accel
- Location: Palo Alto, California
- Stage: Seed, Early Stage, Growth
- Notable Portfolio Companies: Facebook, Slack, Dropbox
Accel, formerly known as Accel Partners, is a venture capital firm with a background in investment in extremely successful companies such as Facebook and Etsy. While Accel invests in a wide range of stages, the VC firm prioritizes early-stage startups.
Accel invests in several industries, such as SaaS, fintech, consumer, and healthcare. The fund is based in California; however, it also operates funds in China, London, and India.
5. Tiger Global Management
- Location: New York, New York
- Stage: Series A, Growth, Pre-IPO, Public Equity
- Notable Portfolio Companies: Spotify, Credit Karma, ByteDance
Tiger Global Management invests in both private and public equity with $51 billion in assets under management. The fund invests primarily in fintech, consumer, and software startups.
Known for early investment in now successful companies like Spotify, Tiger Global has a track record of investments made with high returns in startups with global impact.
6. Bessemer Venture Partners
- Location: San Francisco, California
- Stage: Pre-Seed, Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Pinterest, Wix, LinkedIn
Bessemer Venture Partners is a global venture capital firm with $19 billion in assets under management. Their portfolio includes an extensive number of hugely successful companies, from Fiverr to Yelp.
The firm invests in a wide range of industries, including consumer, fintech, wellness, SaaS, and infrastructure. Bessemer also offers Atlas, an extensive collection of resources for founders.
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7. General Catalyst
- Location: Cambridge, Massachusetts
- Stage: Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Warby Parker, Hubspot, Canva
General Catalyst is a VC firm that focuses on transformative investments in mission-driven startups that further efforts in diversity, inclusion, sustainability, and health. The firm has $24.8 billion in assets under management.
Some of the firm's most notable exits include Drift, Gitlb, and Hubspot. General Catalyst also offers advisory services through Catalyst Advisors.
8. Sequoia Capital
- Location: Menlo Park, California
- Stage: Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Apple, DoorDash, WhatsApp
Sequoia Capital is a widely-known venture capital firm with notable investments in wildly successful, industry-shaping companies such as Apple and Zoom.
One of the larger VC firms, Sequoia Capital has over $118 billion in assets under management across the globe, including the US, China, India, Europe, and Southeast Asia. The fund has also split its venture capital fund into independent units in India and China.
9. First Round Capital
- Location: San Francisco, California
- Stage: Pre-Seed, Seed, Series A
- Notable Portfolio Companies: Uber, Warby Parker, Square
First Round Capital, as its name denotes, is a venture capital firm prioritizing the deployment of seed-stage funding to scale early-stage startups. Funding from First Round caps out at Series A, as the firm is dedicated to the earliest stages of the startup lifecycle.
A few of their notable exits include Ring and Uber. The firm is industry-agnostic, however, and they invest primarily in consumer, enterprise, hardware, fintech, and healthcare.
10. Forerunner Ventures
- Location: San Francisco, California
- Stage: Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Warby Parker, Dollar Shave Club, Glossier
Forerunner Ventures invests in ecommerce, direct-to-consumer (D2C), and consumer companies, prioritizing funding for underrepresented founders. However, the firm also invests with consideration to its seven core themes, which include better-for-you products, education, and more.
Some of Forerunner Ventures’ most notable exits are Jet and Bonobos. Plus, the fund has over $2.3 billion in assets under management.
11. Menlo Ventures
- Location: Menlo Park, California
- Stage: Seed, Series A, Series B, Growth
- Notable Portfolio Companies: Rover, Roku, Poshmark
One of the earliest venture capital firms, Menlo Ventures is a venture capital firm investing in industry-disrupting startups. Their primary industries for investment include consumer, healthcare, cybersecurity, fintech, SaaS, and fintech.
The firm has $5 billion in assets under management and boasts over 165 mergers and acquisitions. Some of their most notable exits include Roku and Rover.
