Spleash Profile

“Spleash is a handle that attaches to any standard-sized leash, holds 12 oz of water, has a flip-open cup for refreshment on the go, and can spray at least 14 ft!”

“Our company is dedicated to the pet parent and their never-ending quest to give their beloved pets the very best in all matters.”

“We bootstrapped the company.”

“Two to five people. The CEO and founder Kerry Cooke, the Creative Director Katherine Cooke, and two fantastic PR and Marketing groups we've partnered with.”

“We first came up with the idea for Spleash while walking our black lab, Lola, in the SoCal summer heat. She was overheating on even the shortest walks, so we searched high and low for the best ways to keep her hydrated on the go. This led us to wonder, is it possible to carry water and a bowl to drink it without the inconvenience of collapsible bowls and clunky water bottles? After discovering something like that wasn't readily available, we decided to make one ourselves, and the rest is history!”

“For me, there was no other name, Spleash (a combination of the words Spray and Leash) was the very first thing that came to my mind, and I couldn't want it any other way. It was one of those "Aha!" moments, a perfect fit from the very beginning.”

“I've wanted to be an entrepreneur for as long as I can remember. The idea of creating something from the ground up and having it succeed has always appealed to me. To finally be walking that path after so many years of dreaming is an honor.”

“One of the biggest roadblocks we've encountered throughout the entrepreneurial process was COVID-19. We founded our company in 2019, and immediately, we started facing challenges related to the pandemic. From shipping and manufacturing to sales, there was no part of our business the virus left untouched. But, we stayed by our convictions and never let these challenges stop us, and now we're moving into the future with renewed determination!”

“Our target market consists of any dog owners who walk, hike, or generally explore the world with their four-legged friends at their sides. As our product was specifically designed for this market, we fell into it rather naturally.”

“Our social media has become a huge part of our marketing strategy. Spleash is a difficult product to explain with words alone, so we rely heavily on pictures and videos to display our product and its uses.”

“We acquired our first 100 customers through a combination of our Social Media and PR strategy, not to mention our own community of supporters.”

“We pay attention to our conversion rate and strive to drive customer traffic to our website more than anything. We've also been paying close attention to shipping costs as those have been increasing since the onset of the pandemic.”

“I appreciate the ‘Startup Therapy Podcast’ by Wil Schroter”

“‘Bohemian Rhapsody’ by Queen always gets my blood pumping!”

“HARO, Help A Reporter Out, is an amazing resource and a great way to get some PR.”

“How strong the entrepreneurial community is. There are so many groups focused on helping each other reach new heights, and I absolutely love that.”

“Planners and lists are a lifesaver for me. Keeping yourself organized is the hardest and the most important part of being an entrepreneur.”

“Always be communicating. The best thing you can do for your company is to know everything going on in every facet to avoid any mishaps.”

“My first official job was working as a waiter at a catering company. It taught me how to balance a tray with 15 delicate stemware dishes on my arm and how hard work is inevitable if you want to succeed. It also taught me how hard it is to make enough money to support yourself. That experience humbled me and gave me a better appreciation for everything I had received in life up until that point as well as everything I have now.”

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