Insights From the Founder of SEO Startup SiteGuru

SiteGuru founder.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Rick van Haasteren of SEO startup SiteGuru that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Just get started. Stop working on business plans or thinking about every little detail. Start building something you like working on and see if it takes off. Get feedback from real customers as soon as you can. That's much more valuable than plans.”

What is your advice for entrepreneurs in your industry specifically?

“It really helps to talk to your customers. Having online or real-life conversations beats emailing and really helps you understand your customers. That's not scalable as you grow, but it gives you insights that you'll benefit from in every part of the business.”

What is your advice for coming up with a unique startup idea?

“Scratch your own itch, and find something you love working on. You'll most likely be working on your next project for years, so make sure it's something you love doing.”

What is your advice for overcoming challenges and failure?

“You're not going to get anywhere without lots of failure. Every overnight startup success you read about was years in the making. Everybody else is just winging it. Failing is okay, as long as you learn from it.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“Building a company can be a struggle and takes longer than you think. That may sound negative, but it's fine as long as you pick something you like. Only then will you be able to keep grinding and get your business off the ground.”

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