Origin of the Startup Idea
Reuben Swartz, the founder of SaaS startup Mimiran, didn’t originally set out to build a CRM.
He was a sales and marketing consultant who was struggling to use traditional tools like Salesforce and wanted to streamline the sales process for his own consulting work.
Swartz saw an opportunity in the market where he could streamline the sales process by building a proposal automation tool. Instead of leaving awkward voicemails asking if his recipients got his proposal, he was considering building an automated tool that would seamlessly handle every aspect of the business proposal process.
After talking with a few interested individuals, they wanted to use it in their own sales workflows as well, and Swartz got to work building his tool.
While Swartz never imagined he would build a sales automation tool that would become a full-blown CRM, he developed a solution to one of his own needs and then continued on to turn his solution into a rapidly growing startup company.
Development of the Startup
After building an initial version of what would become Mimiran and sharing his concept with others, the incredible feedback he was receiving caused Swartz to eventually turn his tool into a full-fledged app.
His users were getting great results with his automated proposals, but a common complaint was how “clunky” their workflow was when transitioning from traditional CRM tools to Mimiran.
This caused Swartz to listen to customer feedback and build Mimiran into a CRM custom-designed for independent consultants. Today, he is dedicated to Mimiran’s mission of helping independent consultants have a greater impact on more individuals while continuing to stay true to themselves in the process.
What’s Next for the Startup
As Mimiran continues to attract more and more independent consultants in order to help them simplify their sales processes, Swartz will continue to focus on making the app as user-friendly as possible and continuing to implement key features as they’re requested by frequent users.
A SaaS application is never “complete” since there are always improvements, bug fixes, and additional features that can be added in order to improve the user experience.
All in all, Mimiran is a startup that was able to successfully enter the crowded CRM space and stand out by dedicating itself to the independent consultant niche market. With continuous improvements and a focus on listening to user feedback, Mimiran will continue to grow and flourish within its industry.
- Check out Mimiran’s company profile, their insights for aspiring entrepreneurs, and ways to support them!
- Hear startup stories from real founders on the Startup Savants podcast.
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